Asana (NYSE: ASAN) holder Dan Rogers plans $15.6K share sale

Rhea-AI Filing Summary

Asana, Inc. (ASAN) is the issuer for a notice of proposed sale of restricted securities under Rule 144 filed for the account of Dan Rogers. The notice covers a proposed sale of 1,655 shares of Asana common stock, to be sold through Morgan Stanley Smith Barney LLC on the NYSE. The securities to be sold are identified as Restricted Stock Units originally acquired from the issuer on 06/20/2026. The filing also lists prior common stock sales by Dan Rogers during the past three months, including 13,790 shares sold for $95,082.05 on 06/30/2026 and 26,975 shares sold for $179,626.53 on 06/22/2026.

Key Figures

Shares proposed to be sold: 1,655 shares of common stock Aggregate market value of proposed sale: $15,623.20 Shares outstanding: 160,969,547 shares +2 more

5 metrics

Shares proposed to be sold 1,655 shares of common stock Amount of Asana common stock covered by this Form 144 notice

Aggregate market value of proposed sale $15,623.20 Reported value of 1,655 Asana shares to be sold

Shares outstanding 160,969,547 shares Asana common stock outstanding as referenced in the notice

Prior sale 1 13,790 shares for $95,082.05 Common stock sold by Dan Rogers on 06/30/2026

Prior sale 2 26,975 shares for $179,626.53 Common stock sold by Dan Rogers on 06/22/2026

Key Terms

Rule 144, Restricted Stock Units, 10b5-1

3 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

Restricted Stock Units financial

"Common | 06/20/2026 | Restricted Stock Units | Issuer"

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

10b5-1 regulatory

"10b5-1 Sales for DAN ROGERS 633 Folsom Street, Suite 100"

A 10b5-1 plan is a pre-set schedule that lets company insiders buy or sell shares according to written instructions made when they do not possess material, nonpublic information. Think of it as a timed automatic payment for stock trades: it helps insiders avoid accusations of trading on secret information and gives outside investors a clearer signal about whether sales are routine or potentially informative about the company’s prospects.

FAQ

What does this Form 144 filing mean for Asana, Inc. (ASAN)?

This Form 144 is a notice that Dan Rogers intends to sell 1,655 shares of Asana common stock under Rule 144. It discloses a planned sale of restricted shares and recent prior sales, but does not itself execute any transaction.

How many Asana (ASAN) shares does Dan Rogers plan to sell in this notice?

Dan Rogers plans to sell 1,655 shares of Asana common stock. The proposed sale is to occur through Morgan Stanley Smith Barney LLC on the NYSE, with the shares coming from Restricted Stock Units acquired on 06/20/2026.

What prior Asana (ASAN) share sales by Dan Rogers are disclosed?

The notice lists two prior sales in the past three months: 13,790 shares of common stock sold for $95,082.05 on 06/30/2026, and 26,975 shares sold for $179,626.53 on 06/22/2026.

What is the value of the Asana (ASAN) shares proposed to be sold in this Form 144?

The proposed sale of 1,655 shares of Asana common stock has an aggregate value of $15,623.20 as reported in the filing. This figure reflects the market value used for the Rule 144 notice at the time of the filing.

On which exchange are the Asana (ASAN) shares in this Form 144 traded?

The shares referenced in the Form 144 for Dan Rogers are Asana common stock traded on the NYSE. The notice specifies that the proposed 1,655-share sale will occur on this exchange through Morgan Stanley Smith Barney LLC.

What type of Asana (ASAN) securities is Dan Rogers selling under this Form 144?

Dan Rogers is selling common stock of Asana, originally acquired as Restricted Stock Units from the issuer on 06/20/2026. The Form 144 classifies these as restricted securities being sold pursuant to Rule 144.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 08/27/2026 - 04:22 PM Accepted by SEC EDGAR 08/27/2026 - 04:21 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0002075006
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	ASANA INC
SEC File Number	001-39495
Address of Issuer	633 Folsom Street, Suite 100 San Francisco CALIFORNIA 94107
Phone	4155253888
Name of Person for Whose Account the Securities are To Be Sold	DAN ROGERS
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Director
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	1655	15623.20	160969547	08/27/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	06/20/2026	Restricted Stock Units	Issuer			1655	06/20/2026	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
10b5-1 Sales for DAN ROGERS 633 Folsom Street, Suite 100 San Francisco CA 94107	Common	06/30/2026	13790	95082.05
DAN ROGERS 633 Folsom Street, Suite 100 San Francisco CA 94107	Common	06/22/2026	26975	179626.53

144: Remarks and Signature

Remarks
Date of Notice	08/27/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	03/31/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Dan Rogers
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)