ASAN insider files Form 144 to sell 13,701 shares on NYSE

Rhea-AI Filing Summary

Asana (ASAN) co-founder Justin Rosenstein filed a Form 144 to sell up to 13,701 shares of common stock with an aggregate market value of $200,582.64. The planned sales are listed with Morgan Stanley Smith Barney LLC for execution on or after 10/24/2025 on the NYSE. As context, 156,685,245 shares were outstanding.

The 13,701 shares to be sold were originally acquired as founders shares on 02/04/2009. Recent activity shows multiple Rule 10b5-1 sales in the past three months, including 1,199,560 shares on 10/09/2025 for $18,274,816.78 and 517,635 shares on 07/28/2025 for $7,783,936.31, among other transactions. This notice states the seller does not know any material adverse information that has not been publicly disclosed.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	13701	200582.64	156685245	10/24/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	02/04/2009	Founders Shares	Issuer			13701	02/04/2009	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
10b5-1 Sales for JUSTIN ROSENSTEIN 633 Folsom Street, Suite 100 San Francisco CA 94107	Common	10/21/2025	458878	6872982.91
10b5-1 Sales for JUSTIN ROSENSTEIN 633 Folsom Street, Suite 100 San Francisco CA 94107	Common	10/10/2025	14500	218577.35
10b5-1 Sales for JUSTIN ROSENSTEIN 633 Folsom Street, Suite 100 San Francisco CA 94107	Common	10/09/2025	1199560	18274816.78
10b5-1 Sales for JUSTIN ROSENSTEIN 633 Folsom Street, Suite 100 San Francisco CA 94107	Common	10/08/2025	454913	6860861.39
10b5-1 Sales for JUSTIN ROSENSTEIN 633 Folsom Street, Suite 100 San Francisco CA 94107	Common	07/28/2025	517635	7783936.31
10b5-1 Sales for JUSTIN ROSENSTEIN 633 Folsom Street, Suite 100 San Francisco CA 94107	Common	07/25/2025	223894	3353305.22

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does Asana (ASAN)’s Form 144 filing disclose?

A notice to sell up to 13,701 shares of common stock with an aggregate market value of $200,582.64.

When are the ASAN shares expected to be sold?

The filing lists an approximate sale date of 10/24/2025 on the NYSE.

Who is the ASAN insider and how were the shares acquired?

The filer is Justin Rosenstein. The 13,701 shares were acquired as founders shares on 02/04/2009.

Which broker is named for the ASAN Form 144 sale?

The broker is Morgan Stanley Smith Barney LLC (Executive Financial Services).

What recent 10b5-1 sales are reported for ASAN?

Examples include 1,199,560 shares on 10/09/2025 for $18,274,816.78 and 517,635 shares on 07/28/2025 for $7,783,936.31.

How many ASAN shares are outstanding?

156,685,245 shares were outstanding, as shown in the filing.