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  4. [Form 4] Asana, Inc. Insider Trading Activity

Asana (NYSE: ASAN) CEO sells shares, secures 35,496 PSUs

Filing Impact
(Neutral)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Asana, Inc. (ASAN) reported insider transactions by Chief Executive Officer and director Daniel Mark Rogers. On August 26, 2026, he acquired 35,496 performance-based restricted stock units (PSUs), each representing one share of Class A common stock, which are scheduled to vest and settle on September 20, 2026. On August 27, 2026, he sold 1,655 shares of Class A common stock at $10.00 per share in open-market or private transactions effected under a Rule 10b5-1 trading plan adopted on March 31, 2026.

Positive

  • None.

Negative

  • None.
Insider Rogers Daniel Mark
Role Chief Executive Officer
Sold 1,655 shs ($17K)
Type Security Shares Price Value
Sale Class A Common Stock F2 1,655 $10.00 $17K
Grant/Award Class A Common Stock F1 35,496 $0.00 $0.00
Holdings After Transaction: Class A Common Stock — 1,925,831 shares (Direct)
Footnotes (2)
  1. F1. Represents performance-based restricted stock units (PSUs) earned by the Reporting Person upon the achievement of pre-established performance goals for the applicable performance period, as certified by the Compensation Committee of the Issuer's Board on August 26, 2026. Each PSU represents a contingent right to receive one share of the Issuer's Class A Common Stock upon settlement. The PSUs vest and settle into shares of Class A Common Stock on September 20, 2026.
  2. F2. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted March 31, 2026.
Shares sold 1,655 shares of Class A Common Stock Sale on August 27, 2026
Sale price per share $10.00 per share Class A Common Stock sale on August 27, 2026
PSUs earned 35,496 performance-based restricted stock units Earned and granted on August 26, 2026
PSU vesting date September 20, 2026 Vesting and settlement date for 35,496 PSUs
10b5-1 plan adoption date March 31, 2026 Plan under which the 1,655-share sale was effected
performance-based restricted stock units (PSUs) financial
"Represents performance-based restricted stock units (PSUs) earned by the Reporting Person"
Rule 10b5-1 trading plan regulatory
"The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
contingent right financial
"Each PSU represents a contingent right to receive one share"
Compensation Committee regulatory
"as certified by the Compensation Committee of the Issuer's Board"
A compensation committee is a group within a company's leadership responsible for setting and reviewing how much top executives and employees are paid, including salaries, bonuses, and benefits. It matters to investors because fair and effective pay decisions can influence a company's performance, leadership motivation, and overall governance, helping ensure that the company’s management is aligned with shareholders’ interests.

FAQ

What insider transactions did ASAN CEO Daniel Mark Rogers report on this Form 4?
Daniel Mark Rogers reported two transactions: a grant of 35,496 PSUs on August 26, 2026, and a sale of 1,655 Class A shares at $10.00 per share on August 27, 2026.

How many Asana (ASAN) shares did the CEO sell and at what price?
Daniel Mark Rogers sold 1,655 shares of Asana Class A common stock at $10.00 per share on August 27, 2026, in a sale coded as an open-market or private transaction.

What equity award did the ASAN CEO receive according to this Form 4?
He received 35,496 performance-based restricted stock units (PSUs) on August 26, 2026. Each PSU represents a contingent right to receive one share of Asana’s Class A common stock upon settlement.

When do the ASAN CEO’s newly earned PSUs vest and settle?
The 35,496 PSUs earned by Daniel Mark Rogers are disclosed to vest and settle on September 20, 2026 into shares of Asana’s Class A common stock.

Were the ASAN CEO’s share sales made under a Rule 10b5-1 trading plan?
Yes. The filing states that the sales were effected pursuant to a Rule 10b5-1 trading plan adopted on March 31, 2026, and the Rule 10b5-1 checkbox is marked as affirmative.

What performance condition is tied to the ASAN CEO’s PSU award?
The 35,496 PSUs were earned upon the achievement of pre-established performance goals for the applicable performance period, as certified by the Compensation Committee on August 26, 2026.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Rogers Daniel Mark
(Last)(First)(Middle)
C/O ASANA, INC.
633 FOLSOM STREET, SUITE 100
(Street)
SAN FRANCISCO CALIFORNIA 94107
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
Asana, Inc. [ ASAN ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirector10% Owner
XOfficer (give title below)Other (specify below)
Chief Executive Officer
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
08/26/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Class A Common Stock08/26/2026A35,496(1)A$01,927,486D
Class A Common Stock08/27/2026S(2)1,655D$101,925,831D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. Represents performance-based restricted stock units (PSUs) earned by the Reporting Person upon the achievement of pre-established performance goals for the applicable performance period, as certified by the Compensation Committee of the Issuer's Board on August 26, 2026. Each PSU represents a contingent right to receive one share of the Issuer's Class A Common Stock upon settlement. The PSUs vest and settle into shares of Class A Common Stock on September 20, 2026.
2. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted March 31, 2026.
Remarks:
/s/ Katie Colendich, Attorney-in-Fact08/28/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR