Asana CEO Daniel Mark Rogers sells 300,937 shares

The September 21 sale was a sell-to-cover for certain tax obligations tied to vesting and settlement of certain restricted stock units.

Available on EDGAR 09/23/2026 - 06:50 PM EDT Accepted by SEC EDGAR 09/23/2026 - 06:50 PM EDT Learn about SEC filing dates

Rhea-AI Filing Summary

Asana, Inc. Chief Executive Officer Daniel Mark Rogers reported selling 300,937 Class A common shares on September 21, 2026, at $9.5260 per share and 150,175 shares on September 22, 2026, at $9.1277 per share. Both sales were pursuant to a Rule 10b5-1 trading plan; the plan associated with the September 22 sale was adopted March 31, 2026. The September 21 sale was a sell-to-cover under issuer policy for certain tax obligations tied to the vesting and settlement of certain Restricted Stock Units.

Insider Trade Summary 10b5-1

Net Seller: 451,112 shares

Net Sell 2 txns

Insider Rogers Daniel Mark

Role Chief Executive Officer

Sold 451,112 shs ($4.24M)

Type	Security	Shares	Price	Value
Sale	Class A Common Stock F2	150,175	$9.1277	$1.37M
Sale	Class A Common Stock F1	300,937	$9.526	$2.87M

Holdings After Transaction: Class A Common Stock — 1,474,719 shares (Direct)

Footnotes (2)

1. F1. This sale reported on this Form 4 was effected pursuant to the Issuer's policy requiring sell-to-cover to satisfy certain tax obligations of the Reporting Person incurred with the vesting and settlement of certain Restricted Stock Units (RSUs).
2. F2. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted March 31, 2026.

Key Figures

Class A common shares sold: 300,937 shares Price per share: $9.5260 per share Class A common shares sold: 150,175 shares +1 more

4 metrics

Class A common shares sold 300,937 shares September 21, 2026

Price per share $9.5260 per share Sale on September 21, 2026

Class A common shares sold 150,175 shares September 22, 2026

Price per share $9.1277 per share Sale on September 22, 2026

Key Terms

sell-to-cover, Restricted Stock Units (RSUs), Rule 10b5-1 trading plan

3 terms

sell-to-cover financial

"requiring sell-to-cover to satisfy certain tax obligations"

Sell-to-cover is when part of newly issued or exercised company stock is immediately sold to pay required taxes and fees, so the recipient keeps the remaining shares. For investors this matters because it reduces the number of shares insiders or employees actually hold after a grant, can create small, routine share sales that aren’t signal of cashing out, and slightly increases share supply on the market—like selling a portion of a paycheck to cover the tax bill.

Restricted Stock Units (RSUs) financial

"vesting and settlement of certain Restricted Stock Units (RSUs)"

Restricted stock units (RSUs) are a type of company promise to give employees shares of stock in the future, usually after certain conditions like working for a set time. They are like a gift promised today that you receive later, which can become valuable if the company's stock price goes up. RSUs matter because they are a way companies reward employees and can be a significant part of compensation.

Rule 10b5-1 trading plan regulatory

"pursuant to a Rule 10b5-1 trading plan adopted March 31, 2026"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many shares did ASAN CEO Daniel Mark Rogers sell?

Daniel Mark Rogers reported selling 300,937 Class A common shares on September 21, 2026, at $9.5260 per share and 150,175 shares on September 22, 2026, at $9.1277 per share.

Why did ASAN CEO Daniel Mark Rogers sell shares, and was it under a trading plan?

Both sales were pursuant to a Rule 10b5-1 trading plan; the plan associated with the September 22 sale was adopted March 31, 2026. The September 21 sale was a sell-to-cover under issuer policy for certain tax obligations tied to the vesting and settlement of certain Restricted Stock Units.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

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SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Rogers Daniel Mark

(Last) (First) (Middle)

C/O ASANA, INC.

633 FOLSOM STREET, SUITE 100

(Street)

SAN FRANCISCO CALIFORNIA 94107

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Asana, Inc. [ ASAN ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Executive Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
09/21/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	09/21/2026		S		300,937(1)	D	$9.526	1,624,894	D
Class A Common Stock	09/22/2026		S(2)		150,175	D	$9.1277	1,474,719	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. This sale reported on this Form 4 was effected pursuant to the Issuer's policy requiring sell-to-cover to satisfy certain tax obligations of the Reporting Person incurred with the vesting and settlement of certain Restricted Stock Units (RSUs).

2. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted March 31, 2026.

Remarks:

	/s/ Katie Colendich, Attorney-in-Fact	09/23/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)