Strive CEO converts stock awards into 140,571 shares

A separate Form 4 is anticipated to disclose a share sale intended to pay taxes resulting from the vesting.

Rhea-AI Filing Summary

Strive, Inc. Chief Executive Officer Matthew Ryan Cole reported the conversion of 140,571 restricted stock units into 140,571 shares of Class A common stock on September 30, 2026. After the transaction, he directly held 562,285 restricted stock units and 903,583 Class A common shares. Each restricted stock unit represents a contingent right to one share, with vesting subject to continued employment through each applicable vesting date. A subsequent Form 4 is anticipated to disclose a share sale to pay taxes resulting from vesting.

Insider Trade Summary

140,571 shares exercised/converted

Exercise 2 txns

Insider Cole Matthew Ryan

Role Chief Executive Officer

Type	Security	Shares	Price	Value
Exercise	Restricted Stock Units F1	140,571	--	--
Exercise	Class A Common Stock F1, F2	140,571	--	--

Holdings After Transaction: Restricted Stock Units — 562,285 contracts (Direct); Class A Common Stock — 903,583 shares (Direct)

Footnotes (2)

1. F1. Each Restricted Stock Unit represents a contingent right to receive one share of the Issuer's Class A Common Stock. The Restricted Stock Units vest as follows: 20% vests on each of the first five anniversaries of the applicable vesting commencement date (with the vesting dates always being on September 30 of each year), in all cases subject to the Reporting Person's continued employment through each applicable vesting date. Vesting of Restricted Stock Units does not constitute a sale of securities, but rather a conversion to shares of the Issuer's Class A Common Stock by default.
2. F2. Subsequent to this filing, it is anticipated that a Form 4 will be filed to disclose the sale of shares of Issuer's Class A Common Stock for the specific purpose of paying taxes resulting from the vesting of the Restricted Stock Units.

Key Figures

Restricted stock units converted: 140,571 units Class A common stock acquired: 140,571 shares Restricted stock units following transaction: 562,285 units +1 more

4 metrics

Restricted stock units converted 140,571 units September 30, 2026

Class A common stock acquired 140,571 shares September 30, 2026

Restricted stock units following transaction 562,285 units Direct holdings after the transaction

Class A common stock following transaction 903,583 shares Direct holdings after the transaction

Key Terms

Restricted Stock Units, vesting commencement date, contingent right

3 terms

Restricted Stock Units technical

"Each Restricted Stock Unit represents a contingent right"

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

vesting commencement date technical

"applicable vesting commencement date"

The vesting commencement date is the starting point when an employee begins earning ownership rights to their promised benefits, such as stock options or retirement contributions. Think of it like the day a savings account is opened—only after this date do the benefits start to grow and become fully available over time. It matters to investors because it marks when the clock begins ticking toward full ownership, affecting the timing and value of these benefits.

contingent right technical

"represents a contingent right to receive one share"

FAQ

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How many shares did ASST CEO Matthew Ryan Cole receive from restricted stock units?

Matthew Ryan Cole reported the conversion of 140,571 restricted stock units into 140,571 shares of Class A common stock on September 30, 2026. Each restricted stock unit represents a contingent right to receive one share, and vesting is subject to continued employment through each applicable vesting date.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 10/02/2026 - 08:09 PM Accepted by SEC EDGAR 10/02/2026 - 08:09 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Cole Matthew Ryan

(Last) (First) (Middle)

200 CRESCENT COURT

SUITE 1400

(Street)

DALLAS TEXAS 75201

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Strive, Inc. [ ASST ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Executive Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
09/30/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	09/30/2026		M		140,571	A	(1)	903,583(2)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Restricted Stock Units	(1)	09/30/2026		M			140,571	(1)	(1)	Class A Common Stock	140,571	(1)	562,285	D

Explanation of Responses:

1. Each Restricted Stock Unit represents a contingent right to receive one share of the Issuer's Class A Common Stock. The Restricted Stock Units vest as follows: 20% vests on each of the first five anniversaries of the applicable vesting commencement date (with the vesting dates always being on September 30 of each year), in all cases subject to the Reporting Person's continued employment through each applicable vesting date. Vesting of Restricted Stock Units does not constitute a sale of securities, but rather a conversion to shares of the Issuer's Class A Common Stock by default.

2. Subsequent to this filing, it is anticipated that a Form 4 will be filed to disclose the sale of shares of Issuer's Class A Common Stock for the specific purpose of paying taxes resulting from the vesting of the Restricted Stock Units.

Remarks:

	Brian Logan Beirne, attorney-in-fact for Matthew Cole	10/02/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)