[Form 4] Strive, Inc. Insider Trading Activity

Rhea-AI Filing Summary

Insider reclassification updated following corporate share redesignation. Director Scott Kelley reported a reclassification on 09/12/2025 that converted his 10,000 shares of Class B Common Stock into 10,000 shares of Class A Common Stock under a Rule 16b-7 exempt reclassification. After the transaction the reporting person shows 0 shares of Class B and 10,000 shares of Class A beneficially owned, filed on 09/16/2025 by attorney-in-fact.

Positive

• Reporting person retains beneficial ownership of 10,000 shares after reclassification (now recorded as Class A).
• Transaction completed under Rule 16b-7 exempt reclassification, indicating a procedural redesignation rather than a sale.

Negative

• Beneficial ownership of Class B shares reduced to 0 following redesignation.
• No information provided on changes to voting rights or other class-specific terms beyond par value and label redesignation.

Insights

Securities Compliance Analyst

TL;DR: Form 4 reports a mechanical reclassification of share classes, not a purchase or sale; impact is procedural and neutral.

The filing documents that each Original Class B share was redesignated as Class A and vice versa under a Rule 16b-7 exempt reclassification. The reporting person’s beneficial ownership shifted from 10,000 Class B to 10,000 Class A shares with zero Class B remaining. There is no cash consideration, no option exercise, and no derivative involvement disclosed. For compliance purposes this appears to be an internal capitalization/class designation change rather than a market transaction, so it is typically neutral for investor dilution or insider intent signals.

Corporate Governance Specialist

TL;DR: The disclosure records a share-class redesignation affecting reported holdings; materially non-economic and routine.

The explanation clarifies the issuer redesignated par values and class labels, producing a one-for-one reclassification: Original Class B became Class A and Original Class A became Class B. The reporting person’s post-transaction position is clearly stated as 10,000 Class A shares and 0 Class B shares. This type of reporting is important for transparency about voting and ownership class counts but does not, by itself, indicate a change in economic exposure or a deliberate insider trading action.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
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hours per response:			0.5

X

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

McDonald Scott Kelley

(Last) (First) (Middle)

C/O ASSET ENTITIES HOLDINGS, LLC,

100 CRESCENT CT, 7TH FLOOR

(Street)

DALLAS TX 75201

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Strive, Inc. [ ASST ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
09/12/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class B Common Stock	09/12/2025		J(1)		10,000	D	(1)	0	D
Class A Common Stock	09/12/2025		J(1)		10,000	A	(1)	10,000	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Pursuant to a reclassification exempt under Rule 16b-7, each share of the issuer's Class B Common Stock, $0.0001 par value per share (the "Original Class B Common Stock"), was redesignated as Class A Common Stock, $0.001 par value per share, and each share of the issuer's Class A Common Stock, $0.0001 par value per share (the "Original Class A Common Stock"), was redesignated as Class B Common Stock, $0.001 par value per share.

	/s/ Matthew Krueger, Attorney-In-Fact	09/16/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did Scott Kelley report on Form 4 for ASST?

The Form 4 reports a reclassification on 09/12/2025 that converted 10,000 Class B shares into 10,000 Class A shares; post-transaction holdings are 0 Class B and 10,000 Class A.

Was this Form 4 a purchase or sale of ASST securities?

No. The filing describes an exempt reclassification under Rule 16b-7, not a purchase or sale; there is no cash price reported.

When was the Form 4 signed and filed?

The signature by attorney-in-fact is dated 09/16/2025, and the transaction date listed is 09/12/2025.

Does the filing show any derivative transactions for ASST?

No. Table II for derivative securities shows no entries; only non-derivative common stock reclassification is reported.

What rule governed the reclassification in this Form 4?

The reclassification was conducted under an exemption identified as Rule 16b-7 as stated in the explanation.