[Form 4] Strive, Inc. Insider Trading Activity

Rhea-AI Filing Summary

Fairbanks Kyle, identified as a director, ex Vice-Chairman & CMO and a >10% owner, reported changes in beneficial ownership of Strive, Inc. (ASST). On 09/12/2025 the filing shows an acquisition of 1,000,000 shares of Class B common stock (coded C) at a $0 price and a deemed beneficial ownership of 1,250,000 shares held indirectly through Asset Entities Holdings, LLC. The report also documents reclassification transactions (code J) that redesignated original Class A and Class B shares under a Rule 16b-7 exempt reclassification and records corresponding disposals and additions: 1,250,000 Class B shares disposed of and 1,250,000 Class A shares acquired indirectly by Asset Entities Holdings, LLC, plus smaller direct transfers of 36,667 shares between classes. The reporting person disclaims beneficial ownership except to the extent of a pecuniary interest in shares held of record by Asset Entities Holdings, LLC.

Positive

• Increased reported beneficial ownership to 1,250,000 shares held indirectly by Asset Entities Holdings, LLC, consolidating a sizable position
• Reclassification conducted under Rule 16b-7, indicating an exempt structural redesignation rather than potentially taxable open-market transfers

Negative

• None.

Insights

Financial Analyst

TL;DR: Insider-level reclassification and indirect acquisition increased reported beneficial ownership to 1.25M shares, reflecting internal share redesignations rather than open-market purchases.

The filing documents a structural reclassification under Rule 16b-7 and related transactions that resulted in an indirect beneficial position of 1,250,000 shares held by Asset Entities Holdings, LLC and an on-paper acquisition of 1,000,000 Class B shares at $0. These entries indicate conversion/redesignation mechanics rather than cash-funded purchases, so immediate liquidity or market-cap effects are limited; however, the scale of holdings (reporting person flagged as a >10% owner) means ownership concentration remains material to capitalization and voting considerations.

Corporate Governance Expert

TL;DR: Transactions reflect internal reclassification and indirect holdings via an entity; beneficial ownership is asserted only to the extent of pecuniary interest.

The report explicitly disclaims direct beneficial ownership of shares held of record by Asset Entities Holdings, LLC, while recording the reporting person as a director and >10% owner. The use of Rule 16b-7 for a reclassification and the recorded transfers between Class A and Class B shares suggest corporate capital-structure housekeeping rather than new compensation or open-market trades. From a governance perspective, the disclosure preserves transparency on control and economic interest without indicating changes in board status or new compensatory grants.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

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X

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

Fairbanks Kyle

(Last) (First) (Middle)

C/O ASSET ENTITIES HOLDINGS, LLC,

100 CRESCENT CT, 7TH FLOOR

(Street)

DALLAS TX 75201

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Strive, Inc. [ ASST ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	X	10% Owner
X	Officer (give title below)		Other (specify below)
	Ex Vice-Chairman & CMO

3. Date of Earliest Transaction (Month/Day/Year)
09/12/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class B Common Stock	09/12/2025		C		1,000,000	A	$0	1,250,000	I	By Asset Entities Holdings, LLC(1)
Class B Common Stock	09/12/2025		J(2)		1,250,000	D	(2)	0	I	By Asset Entities Holdings, LLC(1)
Class B Common Stock	09/12/2025		J(2)		36,667	D	(2)	0	D
Class A Common Stock	09/12/2025		J(2)		1,250,000	A	(2)	1,250,000	I	By Asset Entities Holdings, LLC(1)
Class A Common Stock	09/12/2025		J(2)		36,667	A	(2)	36,667	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Class A Common Stock	(3)	09/12/2025		C			1,000,000	(3)	(3)	Class B Common Stock	1,000,000	$0	0	I	By Asset Entities Holdings, LLC(1)

Explanation of Responses:

1. Shares held of record by Asset Entities Holdings, LLC. The reporting person disclaims beneficial ownership of the shares except to the extent of such person's pecuniary interest therein, and the inclusion of these shares in this report shall not be deemed an admission of beneficial ownership of all of the reported shares for purposes of Section 16 or for any other purpose.

2. Pursuant to a reclassification exempt under Rule 16b-7, each share of the issuer's Class B Common Stock, $0.0001 par value per share (the "Original Class B Common Stock"), was redesignated as Class A Common Stock, $0.001 par value per share, and each share of the issuer's Class A Common Stock, $0.0001 par value per share (the "Original Class A Common Stock"), was redesignated as Class B Common Stock, $0.001 par value per share.

3. The Original Class A Common Stock was convertible into the Original Class B Common Stock on a 1-for-1 basis (a) at the holder's option or (b) upon certain transfers of such shares, and had no expiration date.

	/s/ Matthew Krueger, Attorney-In-Fact	09/16/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
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FAQ

Who filed the Form 4 for ASST and what is their relationship to the company?

The reporting person is Fairbanks Kyle, listed as a Director, Ex Vice-Chairman & CMO, and a 10% owner of Strive, Inc.

What transactions are reported on the Form 4 for ASST dated 09/12/2025?

The report shows an acquisition of 1,000,000 Class B shares (code C) at $0, reclassification transactions under Rule 16b-7 (code J) affecting 1,250,000 shares, and smaller class transfers of 36,667 shares.

How many ASST shares does the filing show beneficially owned after the transactions?

The filing reports 1,250,000 shares beneficially owned following the reported transactions, held indirectly by Asset Entities Holdings, LLC.

Were any shares sold on the open market according to this Form 4?

No open-market sale is indicated; transactions are reclassifications and internal transfers, including an acquisition at $0 and reclassification under Rule 16b-7.

Does the reporting person claim direct beneficial ownership of the reported shares?

The filing states the reporting person disclaims beneficial ownership of shares held of record by Asset Entities Holdings, LLC except to the extent of a pecuniary interest.