Booking Holdings (BKNG) Form 144 Files 15-Share Sale via Merrill Lynch

Rhea-AI Filing Summary

Booking Holdings Inc. (BKNG) Form 144 reports a proposed sale of 15 shares of common stock through Merrill Lynch (225 Liberty St, New York) with an aggregate market value of $82,500 and an approximate sale date of 09/15/2025 on NASDAQ. The filing shows 32,409,885 shares outstanding, implying the block is immaterial relative to total outstanding stock.

The securities were acquired on 05/30/2025 by vesting of restricted stock units issued by Booking Holdings under its equity compensation plan; payment/vesting occurred the same day. The filer reports no sales of the issuer's securities in the past three months. Several standard filer identification and signature fields appear blank in the provided content.

Positive

• Transaction is small (15 shares), so it is immaterial relative to 32,409,885 shares outstanding
• Securities were acquired via standard RSU vesting under the issuer's equity compensation plan, indicating a routine liquidity event
• Brokerage listed is a major firm (Merrill Lynch), consistent with standard market execution

Negative

• Filer identification fields (CIK/CCC and contact) are blank in the provided content, reducing transparency
• Signature, date of notice, and plan-adoption/instruction date fields are not provided, limiting verification of Rule 144 timing and 10b5-1 representations
• Aggregate market value appears high relative to 15 shares—the filing provides the value $82,500 but does not show price per share in the content

Insights

Securities Analyst

TL;DR: Small, routine insider sale from RSU vesting; no material dilution or near-term market impact.

The transaction is limited to 15 shares valued at $82,500, which represents a de minimis fraction of the 32.41 million shares outstanding, so it is unlikely to move the stock price or indicate a major change in insider sentiment. The securities were acquired via vesting of restricted stock units on 05/30/2025 and are being sold through a major brokerage, suggesting a standard liquidity event tied to compensation rather than a financing or major disposition.

Corporate Governance Expert

TL;DR: Routine equity-compensation sale, but filing omits key administrative details required for full transparency.

The form documents an expected sale by a recipient of equity compensation. However, the provided content omits crucial filer identification and signature/notice-date fields, which are necessary to verify the filing party and confirm compliance with Rule 144 timing requirements. Those omissions limit the filing's completeness and investor transparency even though the underlying transaction appears immaterial.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common Stock	Merrill Lynch 225 Liberty St Floor 37 New York NY 10281	15	82500.00	32409885	09/15/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common Stock	05/30/2025	Vesting of restricted stock unit award	Booking Holdings Inc.			15	05/30/2025	Granted as part of issuer equity compensation plan

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does Booking Holdings (BKNG) Form 144 report?

The form reports a proposed sale of 15 shares of common stock via Merrill Lynch with an aggregate market value of $82,500 and an approximate sale date of 09/15/2025 on NASDAQ.

How were the 15 shares acquired according to the filing?

The shares were acquired on 05/30/2025 through the vesting of restricted stock units granted by Booking Holdings under its equity compensation plan.

Does the filing show recent sales by the same person?

The filing states "Nothing to Report" for securities sold during the past three months by the person for whose account these securities are to be sold.

Is the sale material to Booking Holdings' capitalization?

No. The 15-share block is immaterial relative to the 32,409,885 shares outstanding reported in the filing.

Are there any compliance or disclosure gaps visible in the filing?

Yes. The provided content omits filer identification (CIK/CCC), contact details, and signature/date fields, which limits verification of compliance with Rule 144 disclosure requirements.