Barfresh ex-CFO sells 25K shares at $1.10

Former CFO Roger Lisa sold Barfresh Food Group shares in mid-September 2026 and retains a direct holding afterward.

Rhea-AI Filing Summary

BARFRESH FOOD GROUP INC. (BRFH) had a Form 4 filed for former Chief Financial Officer Roger Lisa, reporting a sale of 25,329 shares of common stock on September 17, 2026 in an open-market or private transaction at a weighted average price of $1.10 per share, with trade prices ranging from $1.10 to $1.14. After this transaction, he directly holds 46,414 shares, and no Rule 10b5-1 trading plan is reported.

Insider Trade Summary

Net Seller: 25,329 shares

Net Sell 1 txn

Insider Roger Lisa

Role Insider

Sold 25,329 shs ($28K)

Type	Security	Shares	Price	Value
Sale	Common Stock F1	25,329	$1.10	$28K

Holdings After Transaction: Common Stock — 46,414 shares (Direct)

Footnotes (1)

1. F1. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $1.10 to $1.14, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Key Figures

Shares sold: 25,329 shares Weighted average sale price: $1.10 per share Sale price range: $1.10–$1.14 per share +3 more

6 metrics

Shares sold 25,329 shares Sale of BRFH common stock on September 17, 2026 by former CFO Roger Lisa

Weighted average sale price $1.10 per share Average price for the 25,329 BRFH shares sold on September 17, 2026

Sale price range $1.10–$1.14 per share Price range of multiple transactions included in the reported sale

Shares held after transaction 46,414 shares Direct BRFH common stock holdings of Roger Lisa following the sale

Number of sale transactions 1 transaction Single reported non-derivative sale in this Form 4

Net shares sold 25,329 shares Net change from buy/sell activity in the transaction summary

Key Terms

weighted average price, Section 16 reporting requirements, affiliate of the issuer, open market or private transaction

4 terms

weighted average price financial

"The price reported in Column 4 is a weighted average price."

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

Section 16 reporting requirements regulatory

"this filing shall not be deemed an admission that the reporting person remains subject to Section 16 reporting requirements"

affiliate of the issuer regulatory

"The reporting person is a former officer and affiliate of the issuer."

open market or private transaction financial

"Sale in open market or private transaction"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did former CFO Roger Lisa report for BRFH?

Former CFO Roger Lisa reported selling 25,329 shares of BARFRESH FOOD GROUP INC. (BRFH) common stock on September 17, 2026 in an open-market or private transaction.

At what price were the BRFH shares sold by former CFO Roger Lisa?

The shares were sold at a weighted average price of $1.10 per share. According to the filing, trades occurred in multiple transactions at prices ranging from $1.10 to $1.14 per share.

How many BRFH shares does former CFO Roger Lisa hold after the reported sale?

After the reported sale, former Chief Financial Officer Roger Lisa directly holds 46,414 shares of BARFRESH FOOD GROUP INC. common stock.

Was the BRFH insider sale by former CFO Roger Lisa made under a Rule 10b5-1 plan?

No. The filing’s Rule 10b5-1 checkbox is not marked as using such a plan, and there is no footnote stating that the transactions were made pursuant to a Rule 10b5-1 trading plan.

What does the Form 4 say about Roger Lisa’s status with BRFH?

The Form 4 states that Roger Lisa is a former officer and affiliate of BARFRESH FOOD GROUP INC. and that the transaction is being voluntarily reported after his departure.

How many sell transactions were reported in this BRFH Form 4?

The summary data show one reported sale transaction totaling 25,329 shares sold and no reported purchases, exercises, gifts, or derivative transactions in this Form 4.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

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Available on EDGAR 09/18/2026 - 04:55 PM Accepted by SEC EDGAR 09/18/2026 - 04:54 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

X

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Roger Lisa

(Last) (First) (Middle)

3600 WILSHIRE BOULEVARD SUITE 1720

(Street)

LOS ANGELES CALIFORNIA 90010

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
BARFRESH FOOD GROUP INC. [ BRFH ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
	Officer (give title below)	X	Other (specify below)
			Former Chief Financial Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
09/17/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	09/17/2026		S		25,329	D	$1.1(1)	46,414	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $1.10 to $1.14, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Remarks:

The reporting person is a former officer and affiliate of the issuer. This transaction is being voluntarily reported following the reporting person's departure, and this filing shall not be deemed an admission that the reporting person remains subject to Section 16 reporting requirements.

	Lisa Roger	09/18/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)