Braze (BRZE) CRO sells stock under 10b5-1 plan, keeps RSUs
Rhea-AI Filing Summary
Braze, Inc. (BRZE) reported that Chief Revenue Officer Edward M. McDonnell sold shares of Class A Common Stock in two open-market transactions on August 24, 2026, under a Rule 10b5-1 trading plan adopted on April 15, 2026. He sold 23,927 shares at a weighted average price of $31.29 and 5,805 shares at a weighted average price of $31.74, for a total of 29,732 shares. The prices reflect multiple trades within disclosed ranges, and the reporting person continues to hold shares, including 390,104 shares represented by restricted stock units.
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Insights
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Insider Trade Summary 10b5-1
Net Seller: 29,732 shares
Net Sell
2 txns
Insider
McDonnell Edward M.
Role
Chief Revenue Officer
Sold
29,732 shs ($933K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Class A Common Stock F1, F2, F3 | 23,927 | $31.29 | $749K |
| Sale | Class A Common Stock F1, F4, F3 | 5,805 | $31.74 | $184K |
Holdings After Transaction:
Class A Common Stock — 409,630 shares (Direct)
Footnotes (4)
- F1. Shares were sold pursuant to a Rule 10b5-1 trading plan adopted on April 15, 2026.
- F2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $30.68 to $31.67 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F3. Of the reported shares, 390,104 shares are represented by restricted stock units.
- F4. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $31.68 to $31.84 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Key Figures
Shares sold (first transaction): 23,927 shares of Class A Common Stock
Weighted average price (first transaction): $31.29 per share
Shares sold (second transaction): 5,805 shares of Class A Common Stock
+3 more
6 metrics
Shares sold (first transaction)
23,927 shares of Class A Common Stock
Sale on August 24, 2026 at a weighted average price of $31.29
Weighted average price (first transaction)
$31.29 per share
23,927 shares sold; trades ranged from $30.68 to $31.67 inclusive
Shares sold (second transaction)
5,805 shares of Class A Common Stock
Sale on August 24, 2026 at a weighted average price of $31.74
Weighted average price (second transaction)
$31.74 per share
5,805 shares sold; trades ranged from $31.68 to $31.84 inclusive
Total shares sold
29,732 shares
Net-sell total across two open-market transactions on August 24, 2026
Restricted stock units represented
390,104 shares
Shares represented by restricted stock units among the reported shares
Key Terms
Rule 10b5-1 trading plan, weighted average price, restricted stock units
3 terms
Rule 10b5-1 trading plan regulatory
"Shares were sold pursuant to a Rule 10b5-1 trading plan adopted"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"The price reported in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
restricted stock units financial
"Of the reported shares, 390,104 shares are represented by restricted stock units."
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
FAQ
What insider transaction did BRZE report for Edward M. McDonnell on this Form 4?
The Form 4 reports that Edward M. McDonnell, Chief Revenue Officer of Braze, Inc. (BRZE), sold 29,732 shares of Class A Common Stock in open-market transactions on August 24, 2026 pursuant to a Rule 10b5-1 trading plan.
Was the BRZE insider sale by Edward M. McDonnell under a Rule 10b5-1 plan?
Yes. The filing states that the shares were sold pursuant to a Rule 10b5-1 trading plan adopted on April 15, 2026, and the document-level Rule 10b5-1 checkbox is affirmed.
Does Edward M. McDonnell still hold BRZE equity after these sales?
Yes. A footnote states that 390,104 shares are represented by restricted stock units. These RSUs are part of his reported equity holdings after the transactions.
What ranges did the weighted average prices cover for the BRZE insider sales?
For the 23,927 shares, the weighted average price of $31.29 reflects trades between $30.68 and $31.67. For the 5,805 shares, the weighted average price of $31.74 reflects trades between $31.68 and $31.84.
AI-generated analysis. How Rhea-AI works. Not financial advice.