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Celsius (CELH) Form 4: Chief Supply Chain Officer Sells 7,500 Shares

Filing Impact
(Moderate)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Paul H. Storey, Chief Supply Chain Officer of Celsius Holdings, Inc. (CELH), reported the sale of 7,500 shares of the company's common stock on 09/03/2025 at a weighted-average price of $60.93 per share. After the sale he beneficially owns 37,550 shares outright and an additional 450 shares held indirectly by his spouse. The Form 4 was signed by an attorney-in-fact on 09/05/2025. The filing notes the sale occurred in multiple transactions with prices ranging from $60.93 to $60.95.

Positive

  • Transaction fully disclosed on Form 4 with date, quantity, and weighted-average price
  • Reporting person retained meaningful ownership after the sale (37,550 shares direct)
  • Footnote offers transparency by committing to provide per-transaction pricing details on request

Negative

  • Insider sold 7,500 shares, which may be viewed negatively by some investors
  • Sale reduces direct holdings from prior levels to 37,550 shares

Insights

TL;DR: Insider sale of 7,500 CELH shares disclosed; holdings remain meaningful but this appears to be a routine sale.

The reporting person, a senior executive, sold 7,500 shares at an average price of $60.93 while retaining 37,550 shares directly and 450 indirectly. The filing provides specific transaction price range and a commitment to disclose allocation by price on request, which supports transparency. There is no indication in this Form 4 of changes to options, grants, or derivative positions; the disclosure is limited to common stock sales.

TL;DR: Form 4 properly discloses an executive's open-market sale; filings appear compliant and fully documented.

The Form 4 identifies the reporting person, role, relationship to the issuer, and provides transaction details including date, quantity, and weighted-average price with a footnote on price ranges. The signature by attorney-in-fact is present. From a governance perspective, the filing meets Section 16 disclosure requirements and includes an explanatory footnote offering to provide per-transaction pricing details, enhancing record completeness.

Insider Storey Paul H.
Role Chief Supply Chain Officer
Sold 7,500 shs ($457K)
Type Security Shares Price Value
Sale Common Stock, $0.001 par value per share 7,500 $60.93 $457K
holding Common Stock, $0.001 par value per share -- -- --
Holdings After Transaction: Common Stock, $0.001 par value per share — 37,550 shares (Direct); Common Stock, $0.001 par value per share — 450 shares (Indirect, By Spouse)
Footnotes (1)
  1. [object Object]
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Storey Paul H.
(Last) (First) (Middle)
2381 NW EXECUTIVE CENTER DR.
(Street)
BOCA RATON FL 33431
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Celsius Holdings, Inc. [ CELH ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
Chief Supply Chain Officer
3. Date of Earliest Transaction (Month/Day/Year)
09/03/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock, $0.001 par value per share 09/03/2025 S 7,500 D $60.93(1) 37,550 D
Common Stock, $0.001 par value per share 450 I By Spouse
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $60.93 to $60.95, inclusive. The reporting person undertakes to provide Celsius Holdings, Inc. ("Celsius"), any security holder of Celsius, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
Remarks:
/s/ Richard Mattessich, Attorney-in-fact 09/05/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did CELH disclose on this Form 4?

The Form 4 reports that Paul H. Storey sold 7,500 shares of CELH common stock on 09/03/2025 at a weighted-average price of $60.93 per share.

How many CELH shares does the reporting person own after the sale?

After the reported transactions, the reporting person beneficially owns 37,550 shares directly and 450 shares indirectly through a spouse.

What price range did the CELH shares sell for?

The filing states the shares were sold in multiple transactions at prices ranging from $60.93 to $60.95 and reports a weighted-average price of $60.93.

Who signed the Form 4 for the reporting person?

The Form 4 bears the electronic signature of Richard Mattessich, Attorney-in-fact dated 09/05/2025.

Does the Form 4 disclose any derivative transactions or option exercises?

No. The reported Form 4 contains only non-derivative common stock sale transactions; no derivative securities are listed.