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  4. [Form 4] C & F FINANCIAL CORP Insider Trading Activity

Director at C & F Financial (CFFI) sells 1,025 common shares

Filing Impact
(Neutral)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

C & F Financial Corp director Elizabeth R. Kelley sold shares in an open-market transaction. On this trade, she sold 1,025 shares of Common Stock at a price of $73.00 per share. After the sale, she directly owned 4,022 shares of the company’s stock.

Positive

  • None.

Negative

  • None.
Insider Kelley Elizabeth R
Role null
Sold 1,025 shs ($75K)
Type Security Shares Price Value
Sale Common Stock 1,025 $73.00 $75K
Holdings After Transaction: Common Stock — 4,022 shares (Direct, null)
Footnotes (1)
Shares sold 1,025 shares Common Stock open-market sale
Sale price $73.00 per share Transaction price for Common Stock
Shares held after sale 4,022 shares Direct ownership following transaction
Transaction date May 13, 2026 Date of reported Form 4 transaction
Form 4 regulatory
"as disclosed in a Form 4 insider filing with the SEC"
Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.
open-market sale financial
"she sold 1,025 shares in an open-market sale of Common Stock"
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
Common Stock financial
"sold 1,025 shares of C & F Financial Corp Common Stock"
Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.
non-derivative financial
"All disclosed activity relates to non-derivative Common Stock"
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Kelley Elizabeth R
(Last)(First)(Middle)
3600 LA GRANGE PARKWAY
(Street)
TOANO VIRGINIA 23168
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
C & F FINANCIAL CORP [ CFFI ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirector10% Owner
Officer (give title below)Other (specify below)
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
05/13/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock05/13/2026S1,025D$734,022D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
/s/ Matthew B. Guth, Attorney-in-Fact05/13/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did CFFI director Elizabeth R. Kelley report?

Director Elizabeth R. Kelley reported an open-market sale of C & F Financial Corp Common Stock. She sold 1,025 shares in a single transaction, as disclosed in a Form 4 insider filing with the SEC for this reporting period.

How many CFFI shares did Elizabeth R. Kelley sell and at what price?

Elizabeth R. Kelley sold 1,025 shares of C & F Financial Corp Common Stock. The sale was executed at a price of $73.00 per share, according to the Form 4 transaction details for this director.

When did the reported CFFI insider sale by Elizabeth R. Kelley occur?

The reported insider sale by Elizabeth R. Kelley in C & F Financial Corp Common Stock took place on May 13, 2026. This transaction date is shown in the Form 4 as the effective date of the open-market sale.

How many CFFI shares does Elizabeth R. Kelley hold after this transaction?

Following the reported sale, Elizabeth R. Kelley directly holds 4,022 shares of C & F Financial Corp Common Stock. This post-transaction holding amount is disclosed in the Form 4 under total shares following the transaction.

Was the CFFI insider transaction by Elizabeth R. Kelley a buy or a sell?

The insider transaction by Elizabeth R. Kelley was a sale of C & F Financial Corp Common Stock. The Form 4 lists the transaction code as "S" and describes it as an open-market sale in the non-derivative securities section.

Does the Form 4 show any derivative transactions for CFFI involving Elizabeth R. Kelley?

The Form 4 does not report any derivative security transactions for Elizabeth R. Kelley. All disclosed activity relates to non-derivative Common Stock, with no options, warrants, or other derivatives listed in the derivative summary.