C & F Financial (CFFI) EVP Seaman sells 650 shares at $84.61

Rhea-AI Filing Summary

C & F Financial Corp executive John A. Seaman III, EVP and Chief Credit Officer, reported selling 650 shares of common stock on August 3, 2026 in an open-market or private transaction at a weighted average price of $84.61 per share, with trade prices ranging from $84.56 to $84.62. Following this sale, he directly owns 4,632 shares of C & F Financial common stock. The transaction was not reported as made under a Rule 10b5-1 trading plan.

Insider Trade Summary

Net Seller: 650 shares

Net Sell 1 txn

Insider Seaman John A III

Role EVP, CHIEF CREDIT OFFICER

Sold 650 shs ($55K)

Type	Security	Shares	Price	Value
Sale	Common Stock F1	650	$84.61	$55K

Holdings After Transaction: Common Stock — 4,632 shares (Direct)

Footnotes (1)

1. F1. Represents weighted average price for all shares sold. Shares were sold for prices ranging from $84.56 per share to $84.62 per share.

Key Figures

Shares sold: 650 shares Weighted average sale price: $84.61 per share Sale price range: $84.56 to $84.62 per share +2 more

5 metrics

Shares sold 650 shares Common Stock sold by John A. Seaman III on August 3, 2026

Weighted average sale price $84.61 per share Weighted average price for all shares sold in the reported transaction

Sale price range $84.56 to $84.62 per share Range of individual trade prices for the 650 shares sold

Shares owned after transaction 4,632 shares Directly owned C & F Financial common shares after the sale

Net insider share change 650 shares Net shares sold across all reported transactions in this Form 4

Key Terms

weighted average price, Rule 10b5-1, Common Stock, open market or private transaction

4 terms

weighted average price financial

"Represents weighted average price for all shares sold."

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

Rule 10b5-1 regulatory

"The transaction was not reported as made under a Rule 10b5-1 trading plan."

Rule 10b5-1 is a regulation that allows company insiders to buy or sell their shares at predetermined times, even if they have access to non-public information. It acts like setting a schedule in advance for transactions, helping prevent accusations of unfair trading. This rule provides a way for insiders to plan trades transparently, giving investors confidence that these transactions are not based on hidden information.

Common Stock financial

"Common Stock sold by John A. Seaman III on August 3, 2026"

Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.

open market or private transaction financial

"Sale in open market or private transaction"

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 4 Insider Transactions: What Each Field Means →

Available on EDGAR 08/04/2026 - 11:02 AM Accepted by SEC EDGAR 08/04/2026 - 11:01 AM Learn about SEC filing dates

FAQ

What insider transaction did CFFI report for John A. Seaman III?

C & F Financial (CFFI) reported that John A. Seaman III, EVP and Chief Credit Officer, sold 650 shares of common stock on August 3, 2026 in an open-market or private transaction at a weighted average price of $84.61 per share.

How many CFFI shares did John A. Seaman III sell and at what price?

He sold 650 shares of C & F Financial (CFFI) common stock at a weighted average price of $84.61 per share, with individual trade prices ranging from $84.56 to $84.62 per share, according to the Form 4 footnote.

How many CFFI shares does John A. Seaman III own after the reported sale?

After the reported sale, John A. Seaman III directly owns 4,632 shares of C & F Financial (CFFI) common stock. This figure reflects his direct holdings immediately following the August 3, 2026 transaction disclosed in the Form 4 filing.

Was the CFFI insider sale by John A. Seaman III under a Rule 10b5-1 plan?

The filing’s Rule 10b5-1 checkbox was not checked, and no footnote indicates a trading plan, so the reported sale of 650 C & F Financial (CFFI) shares was not disclosed as executed under a Rule 10b5-1 trading plan.

What transaction code was used in John A. Seaman III’s CFFI Form 4?

The transaction used code S, which indicates a sale in an open market or private transaction. This code on the C & F Financial (CFFI) Form 4 confirms the 650-share disposition was a sale rather than a grant, exercise, or gift.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Seaman John A III

(Last) (First) (Middle)

3600 LA GRANGE PARKWAY

(Street)

TOANO VIRGINIA 23168

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
C & F FINANCIAL CORP [ CFFI ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	EVP, CHIEF CREDIT OFFICER

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
08/03/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	08/03/2026		S		650	D	$84.61(1)	4,632	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Represents weighted average price for all shares sold. Shares were sold for prices ranging from $84.56 per share to $84.62 per share.

	/s/ Matthew B. Guth, Attorney-in-Fact	08/04/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)