C&F Financial CEO sells about $85K in stock

A subsidiary president of CFFI sold 900 common shares and now holds 8,378 shares directly after the September 4, 2026 transaction.

Rhea-AI Filing Summary

C & F FINANCIAL CORP (CFFI) reported that S. Dustin Crone, PRESIDENT & CEO C&F FINANCE, sold 900 shares of common stock on September 4, 2026, in a sale described as an open market or private transaction at $94.41 per share. Following this transaction, he directly holds 8,378 common shares, and no Rule 10b5-1 trading plan is reported.

Insider Trade Summary

Net Seller: 900 shares

Net Sell 1 txn

Insider Crone S Dustin

Role PRESIDENT & CEO C&F FINANCE

Sold 900 shs ($85K)

Type	Security	Shares	Price	Value
Sale	Common Stock	900	$94.41	$85K

Holdings After Transaction: Common Stock — 8,378 shares (Direct)

Key Figures

Shares sold: 900 shares Sale price per share: $94.41 per share Transaction value (approx.): $84,969 +1 more

4 metrics

Shares sold 900 shares Sale of CFFI common stock on September 4, 2026

Sale price per share $94.41 per share Price for the 900 CFFI common shares sold on September 4, 2026

Transaction value (approx.) $84,969 Estimated value of 900 shares sold at $94.41 per share

Shares held after transaction 8,378 shares Direct CFFI common stock holdings of S. Dustin Crone after the sale

Key Terms

Common Stock, open market or private transaction, Rule 10b5-1, beneficial ownership

4 terms

Common Stock financial

"The security involved in the transaction is described as Common Stock."

Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.

open market or private transaction financial

"The sale is characterized as a sale in open market or private transaction."

Rule 10b5-1 regulatory

"A Rule 10b5-1 trading plan checkbox is referenced for plan status."

Rule 10b5-1 is a regulation that allows company insiders to buy or sell their shares at predetermined times, even if they have access to non-public information. It acts like setting a schedule in advance for transactions, helping prevent accusations of unfair trading. This rule provides a way for insiders to plan trades transparently, giving investors confidence that these transactions are not based on hidden information.

beneficial ownership financial

"The reported holdings reflect the insider’s beneficial ownership of shares."

Beneficial ownership means the person or entity that actually enjoys the benefits of owning shares or other assets — such as receiving dividends, voting rights, or price gains — even if the legal title is held in another name. For investors it matters because knowing who truly controls and profits from a company reveals who can influence decisions, exposes potential conflicts of interest or hidden concentration of power, and affects transparency and risk in the stock.

FAQ

What insider transaction did CFFI report for S. Dustin Crone?

C & F FINANCIAL CORP reported that S. Dustin Crone sold 900 shares of CFFI common stock on September 4, 2026 in a sale described as an open market or private transaction at $94.41 per share.

How many CFFI shares does S. Dustin Crone hold after this Form 4 transaction?

After the reported sale, S. Dustin Crone directly holds 8,378 shares of CFFI common stock. The Form 4 identifies his ownership type as direct, with this figure stated as the total shares following the transaction.

What was the approximate dollar value of S. Dustin Crone’s CFFI share sale?

The sale covered 900 shares at $94.41 per share, implying a transaction value of about $84,969. This is calculated from the reported share count and per-share price for the September 4, 2026 sale.

Was S. Dustin Crone’s CFFI stock sale made under a Rule 10b5-1 plan?

No. The filing indicates that the Rule 10b5-1 checkbox is not marked, and no footnote states that the September 4, 2026 sale of 900 CFFI shares was executed under a Rule 10b5-1 trading plan.

What role does S. Dustin Crone hold in relation to CFFI in this Form 4?

S. Dustin Crone is identified as an officer with the title “PRESIDENT & CEO C&F FINANCE”, reflecting leadership at a C & F FINANCIAL CORP finance subsidiary while reporting this personal ownership change in CFFI common stock.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 09/09/2026 - 12:10 PM Accepted by SEC EDGAR 09/09/2026 - 12:09 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Crone S Dustin

(Last) (First) (Middle)

3600 LA GRANGE PARKWAY

(Street)

TOANO VIRGINIA 23168

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
C & F FINANCIAL CORP [ CFFI ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	PRESIDENT & CEO C&F FINANCE

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
09/04/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	09/04/2026		S		900	D	$94.41	8,378	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

	/s/ Matthew B. Guth, Attorney-in-Fact	09/09/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)