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C&F Financial (CFFI) CEO logs 1,207-share open-market stock sale

Filing Impact
(Neutral)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

C & F Financial Corp president and CEO Thomas F. Cherry reported open-market sales of 1,207 shares of common stock over three days. He sold 200 shares at $75.00, 678 shares at a weighted-average price of $75.56, and 329 shares at $78.50. After these transactions, he directly holds 39,540 shares. One sale on June 9 used a weighted-average price for multiple trades between $75.00 and $76.00 per share.

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Insights

C&F Financial’s CEO made modest open-market stock sales.

CEO Thomas F. Cherry executed three open-market sales totaling 1,207 shares of C & F Financial common stock at prices between $75.00 and $78.50 per share. All transactions involved directly held shares, with no derivative exercises reported.

Following these trades, Cherry continues to hold 39,540 common shares directly. The sale volume is limited relative to his remaining holdings, and there is no indication of a Rule 10b5-1 trading plan or related derivative activity in this filing.

Insider CHERRY THOMAS F
Role PRESIDENT & CEO
Sold 1,207 shs ($92K)
Type Security Shares Price Value
Sale Common Stock 329 $78.50 $26K
Sale Common Stock 678 $75.56 $51K
Sale Common Stock 200 $75.00 $15K
Holdings After Transaction: Common Stock — 39,540 shares (Direct)
Footnotes (1)
  1. F1. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $75.00 to $76.00 per share. The holder undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon written request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Total shares sold 1,207 shares Aggregate open-market sales reported in this Form 4
Sale on June 8, 2026 200 shares at $75.00/share Non-derivative common stock sale
Sale on June 9, 2026 678 shares at $75.56/share Weighted-average price, trades between $75.00–$76.00
Sale on June 10, 2026 329 shares at $78.50/share Non-derivative common stock sale
Shares held after final sale 39,540 shares Direct common stock ownership after June 10, 2026
open-market sale financial
"Transaction action is described as an open-market sale of common stock."
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
weighted average price financial
"The reported price is a weighted average for trades between $75.00 and $76.00."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
Form 4 regulatory
"Insider activity is disclosed on SEC Form 4 for Thomas F. Cherry."
Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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FAQ

What insider transaction did CFFI CEO Thomas F. Cherry report?
C & F Financial CEO Thomas F. Cherry reported selling 1,207 shares of common stock in three open-market transactions. These sales occurred on June 8, 9, and 10, 2026, at prices between $75.00 and $78.50 per share, according to the Form 4 filing.

At what prices did CFFI’s CEO sell his C & F Financial shares?
Thomas F. Cherry sold C & F Financial common stock at $75.00, a weighted-average $75.56, and $78.50 per share. One trading day’s reported $75.56 price reflects multiple trades executed between $75.00 and $76.00, as disclosed in the Form 4 footnote.

How many CFFI shares does the CEO hold after these sales?
After the reported transactions, Thomas F. Cherry directly holds 39,540 shares of C & F Financial common stock. This figure reflects his position following the final sale on June 10, 2026, and shows he retains a substantial direct ownership stake in the company.

How many CFFI shares did the CEO sell in total in this Form 4?
Across the Form 4, Thomas F. Cherry sold a total of 1,207 C & F Financial common shares. The transactions were three separate open-market sales over consecutive days, each reported with its own share count and transaction price per share.

Were CFFI CEO Thomas Cherry’s sales part of derivative exercises?
No, the reported transactions involve only non-derivative common stock sales. The filing shows three open-market sales coded “S,” with no accompanying option exercises, conversions, or other derivative transactions disclosed in the derivative summary for this Form 4.
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
CHERRY THOMAS F
(Last)(First)(Middle)
3600 LA GRANGE PARKWAY
(Street)
TOANO VIRGINIA 23168
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
C & F FINANCIAL CORP [ CFFI ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirector10% Owner
XOfficer (give title below)Other (specify below)
PRESIDENT & CEO
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
06/08/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock06/08/2026S200D$7540,169D
Common Stock06/09/2026S678D$75.56(1)39,869D
Common Stock06/10/2026S329D$78.539,540D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $75.00 to $76.00 per share. The holder undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon written request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
/s/ Matthew B. Guth, Attorney-in-Fact06/10/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR