C & F Financial (NASDAQ: CFFI) CFO sells 1,360 shares in open-market trade

Rhea-AI Filing Summary

C & F Financial Corp executive Jason E. Long, the EVP and Chief Financial Officer, sold 1,360 shares of Common Stock in an open-market transaction at $75.50 per share. After this sale, he directly holds 10,083 shares, indicating he retains a meaningful ongoing equity stake.

Insider Trade Summary

Net Seller: 1,360 shares ($102,680)

Net Sell 1 txn

Insider Long Jason E

Role EVP, CHIEF FINANCIAL OFFICER

Sold 1,360 shs ($103K)

Type	Security	Shares	Price	Value
Sale	Common Stock	1,360	$75.50	$103K

Holdings After Transaction: Common Stock — 10,083 shares (Direct, null)

Footnotes (1)

Key Figures

Shares sold: 1,360 shares Sale price: $75.50 per share Shares held after transaction: 10,083 shares +1 more

4 metrics

Shares sold 1,360 shares Open-market sale of Common Stock on 2026-06-05

Sale price $75.50 per share Price for the 1,360 shares sold

Shares held after transaction 10,083 shares Direct ownership following the sale

Transaction type Open-market sale Transaction code S, non-derivative Common Stock

Key Terms

Common Stock, open-market sale, Form 4, Executive Vice President and Chief Financial Officer

4 terms

Common Stock financial

"security_title: "Common Stock""

Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.

open-market sale financial

"transaction_action: "open-market sale""

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

Form 4 regulatory

"INSIDER FILING DATA (Form 4)"

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

Executive Vice President and Chief Financial Officer financial

"officer_title: "EVP, CHIEF FINANCIAL OFFICER""

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Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Long Jason E

(Last) (First) (Middle)

3600 LA GRANGE PARKWAY

(Street)

TOANO VIRGINIA 23168

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
C & F FINANCIAL CORP [ CFFI ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	EVP, CHIEF FINANCIAL OFFICER

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
06/05/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	06/05/2026		S		1,360	D	$75.5	10,083	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

	/s/ Matthew B. Guth, Attorney-in-Fact	06/09/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did CFFI executive Jason E. Long report on this Form 4?

Jason E. Long reported selling 1,360 shares of CFFI Common Stock. The sale was an open-market transaction at $75.50 per share, and it reflects a routine disposition by the company’s Executive Vice President and Chief Financial Officer.

At what price did CFFI’s CFO sell his shares in this Form 4 filing?

The shares were sold at $75.50 per share. Jason E. Long executed an open-market sale of 1,360 shares of C & F Financial Corp Common Stock at this price, as disclosed in the Form 4 transaction details.

How many CFFI shares does Jason E. Long hold after the reported sale?

After the sale, Jason E. Long directly holds 10,083 CFFI shares. This post-transaction holding figure in the Form 4 shows he continues to maintain a significant personal stake in C & F Financial Corp stock.

What role does Jason E. Long hold at C & F Financial Corp in this Form 4?

Jason E. Long serves as Executive Vice President and Chief Financial Officer. The Form 4 identifies him as an officer, and the transaction reflects his trading activity in C & F Financial Corp Common Stock as a senior executive.

Was the CFFI insider transaction classified as a buy or a sell?

The transaction was classified as a sale of shares. The Form 4 uses transaction code “S” and describes the event as an open-market sale of Common Stock by Jason E. Long, rather than a purchase or option exercise.