Simone Wu of Choice Hotels (CHH) exercises options and sells stock under 10b5-1 plan

Filing Impact

(Very High)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

Choice Hotels International (CHH) senior vice president Simone Wu reported routine equity transactions on February 2, 2026. Wu exercised 8,080 employee stock options at an exercise price of $81.15 per share, receiving the same number of common shares.

On the same day, Wu sold common stock in several open-market trades: 4,234 shares at $101.01, 2,446 shares at $101.63, 1,000 shares at $102.72, and 400 shares at $103.99. These sales were executed under a Rule 10b5-1 trading plan adopted on March 14, 2025. After the transactions, Wu directly owned 48,803 shares of Choice Hotels common stock.

Insider Trade Summary

Net Seller: 8,080 shares ($820,579)

Net Sell 6 txns

Insider WU Simone

Role Senior Vice President

Sold 8,080 shs ($821K)

Type	Security	Shares	Price	Value
Exercise	Employee Stock Options	8,080	$0.00	--
Exercise	Common Stock	8,080	$81.15	$656K
Sale	Common Stock	4,234	$101.01	$428K
Sale	Common Stock	2,446	$101.63	$249K
Sale	Common Stock	1,000	$102.72	$103K
Sale	Common Stock	400	$103.99	$42K

Holdings After Transaction: Employee Stock Options — 0 shares (Direct); Common Stock — 56,883 shares (Direct)

Footnotes (1)

This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 14, 2025. Weighted average price, as these shares were sold in multiple transactions at prices ranging from $100.42 to $101.41, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, additional information regarding the number of shares sold at each separate price within the range set forth in this footnote. Weighted average price, as these shares were sold in multiple transactions at prices ranging from $101.43 to $101.96, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, additional information regarding the number of shares sold at each separate price within the range set forth in this footnote. Weighted average price, as these shares were sold in multiple transactions at prices ranging from $102.46 to $102.87, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, additional information regarding the number of shares sold at each separate price within the range set forth in this footnote. Options vested in four equal annual installments beginning on March 2, 2020.

Form 4 Insider Transactions: What Each Field Means →

02/04/2026 - 04:35 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

WU Simone

(Last)

(First)

(Middle)

915 MEETING STREET

SUITE 600

(Street)

NORTH BETHESDA

20852

(City)

(State)

(Zip)

2. Issuer Name and Ticker or Trading Symbol
CHOICE HOTELS INTERNATIONAL INC /DE [ CHH ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	Senior Vice President

3. Date of Earliest Transaction (Month/Day/Year)
02/02/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	02/02/2026		M⁽¹⁾		8,080	A	$81.15	56,883	D
Common Stock	02/02/2026		S⁽¹⁾		4,234	D	$101.01⁽²⁾	52,649	D
Common Stock	02/02/2026		S⁽¹⁾		2,446	D	$101.63⁽³⁾	50,203	D
Common Stock	02/02/2026		S⁽¹⁾		1,000	D	$102.72⁽⁴⁾	49,203	D
Common Stock	02/02/2026		S⁽¹⁾		400	D	$103.99	48,803	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
Employee Stock Options	$81.15	02/02/2026		M⁽¹⁾			8,080	⁽⁵⁾	02/22/2026	Common Stock	8,080	$0	0	D

Explanation of Responses:

1. This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 14, 2025.

2. Weighted average price, as these shares were sold in multiple transactions at prices ranging from $100.42 to $101.41, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, additional information regarding the number of shares sold at each separate price within the range set forth in this footnote.

3. Weighted average price, as these shares were sold in multiple transactions at prices ranging from $101.43 to $101.96, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, additional information regarding the number of shares sold at each separate price within the range set forth in this footnote.

4. Weighted average price, as these shares were sold in multiple transactions at prices ranging from $102.46 to $102.87, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, additional information regarding the number of shares sold at each separate price within the range set forth in this footnote.

5. Options vested in four equal annual installments beginning on March 2, 2020.

	Sharon Houle Randall, Attorney In Fact	02/04/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What insider activity did Simone Wu report at Choice Hotels (CHH)?

Simone Wu reported exercising 8,080 employee stock options at $81.15 and selling multiple blocks of Choice Hotels common stock on February 2, 2026. These transactions were routine equity movements disclosed in a Form 4 insider trading report.

How many Choice Hotels (CHH) options did Simone Wu exercise and at what price?

Simone Wu exercised 8,080 employee stock options at an exercise price of $81.15 per share. The options related to Choice Hotels common stock and were previously granted equity compensation that had vested in installments starting March 2, 2020.

At what prices did Simone Wu sell Choice Hotels (CHH) shares on February 2, 2026?

On February 2, 2026, Simone Wu sold Choice Hotels common stock in several trades at $101.01, $101.63, $102.72, and $103.99 per share. Some prices are reported as weighted averages across multiple individual transactions within stated ranges.

How many Choice Hotels (CHH) shares does Simone Wu own after these transactions?

After the reported transactions, Simone Wu directly owned 48,803 shares of Choice Hotels common stock. This figure reflects her updated beneficial ownership following the option exercise and subsequent open-market sales disclosed in the Form 4 filing.

Were Simone Wu’s Choice Hotels (CHH) stock sales under a 10b5-1 plan?

Yes. The filing states the transactions were made under a Rule 10b5-1 trading plan adopted by Simone Wu on March 14, 2025. Such plans pre-schedule trades to help insiders diversify holdings while managing potential trading restrictions.

What is the role of Simone Wu at Choice Hotels (CHH) according to the filing?

According to the Form 4, Simone Wu is an officer of Choice Hotels, serving as a Senior Vice President. The filing specifies she is not a director and not a 10% owner, but a Section 16 reporting insider due to her executive position.