PC Connection holder plans $7.3M share sale

PC Connection, Inc. (CNXN) received a notice that Patricia Gallup, through The David Hall Trust 2003 and using Goldman Sachs & Co. LLC as broker, plans to sell up to 85,704 shares of common stock under Rule 144.

Rhea-AI Filing Summary

PC Connection, Inc. (CNXN) received a notice that Patricia Gallup, through The David Hall Trust 2003 and using Goldman Sachs & Co. LLC as broker, plans to sell up to 85,704 shares of common stock under Rule 144. The filing lists an aggregate market value for these planned sales of $7,349,118 and notes that there are 25,238,099 shares of common stock outstanding. The sales are to be made pursuant to a selling plan dated March 9, 2026 that is intended to comply with Rule 10b5-1(c), with all shares to be sold by The David Hall Trust 2003.

The notice also reports prior Rule 144 sales by The David Hall Trust 2003 in the past three months, including multiple transactions of 7,142 shares of common stock on various dates with dollar amounts reported for each transaction.

Key Figures

Shares planned to be sold: 85,704 shares Aggregate market value of planned sale: $7,349,118 Shares outstanding: 25,238,099 shares +3 more

6 metrics

Shares planned to be sold 85,704 shares Common stock to be sold under Rule 144 for PC Connection, Inc.

Aggregate market value of planned sale $7,349,118 Value associated with 85,704 shares of common stock to be sold

Shares outstanding 25,238,099 shares PC Connection, Inc. common stock outstanding as listed in the Form 144 table

Block size of recent sales 7,142 shares Size of each reported sale of common stock by The David Hall Trust 2003 in the past three months

Example past sale proceeds $603,349.02 Proceeds reported for a 7,142-share sale on August 5, 2026 by The David Hall Trust 2003

Another past sale proceeds $500,518.50 Proceeds reported for a 7,142-share sale on June 24, 2026 by The David Hall Trust 2003

Key Terms

Rule 144, Rule 10b5-1(c), selling plan, aggregate market value

4 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

Rule 10b5-1(c) regulatory

"a selling plan dated 3/9/2026 that is intended to comply with 10b5-1 (c)."

Rule 10b5-1(c) is an SEC guideline that lets company insiders set up a written, pre-planned schedule to buy or sell their company stock when they are not in possession of material, nonpublic information. For investors, it matters because such plans can reduce the appearance of insider trading by separating decisions from inside knowledge—like putting your trades on autopilot—while also requiring scrutiny since pre-planned trades can still affect market confidence and share value.

selling plan financial

"The sales of shares set forth herein are made in connection with a selling plan dated 3/9/2026"

aggregate market value financial

"85704 | 7349118 | 25238099 | 09/14/2026 | NASD"

Aggregate market value is the combined price you would pay to buy all outstanding shares of a company or all companies in a group at current market prices — essentially the sum of each stock’s market capitalization. It matters to investors because it shows the overall size and weight of an investment or sector (like the total cost to buy every piece of a puzzle), helps compare scale across companies or markets, and influences index composition and risk exposure.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does the Form 144 filing disclose for PC Connection, Inc. (CNXN)?

It discloses that Patricia Gallup, through The David Hall Trust 2003, plans to sell up to 85,704 shares of PC Connection, Inc. common stock under Rule 144, using Goldman Sachs & Co. LLC as the broker, under a Rule 10b5-1(c) selling plan.

How many CNXN shares are planned to be sold under this Form 144?

The notice states that up to 85,704 shares of PC Connection, Inc. common stock are to be sold, with an aggregate market value of $7,349,118, as reported in the Form 144 filing.

What is the reported market value and shares outstanding for CNXN in this filing?

The filing reports an aggregate market value of the planned sale of $7,349,118 and lists 25,238,099 shares of PC Connection, Inc. common stock as outstanding in the relevant table.

Were there recent sales of CNXN shares related to this Form 144?

Yes. The Form 144 lists sales by The David Hall Trust 2003 in the past three months, each for 7,142 shares of PC Connection, Inc. common stock on multiple dates, with a specific dollar amount reported for each transaction.

Is the CNXN share sale connected to a Rule 10b5-1 plan?

Yes. The remarks state that the sales are made in connection with a selling plan dated March 9, 2026 that is intended to comply with Rule 10b5-1(c), and all shares to be sold are by The David Hall Trust 2003.

Who is executing the planned CNXN sales on behalf of the shareholder?

The Form 144 identifies Goldman Sachs & Co. LLC as the broker for the common stock, and it is signed as “Goldman Sachs & Co. LLC on behalf of Patricia Gallup.”

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 09/14/2026 - 06:00 PM Accepted by SEC EDGAR 09/14/2026 - 06:00 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001186630
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	PC Connection, Inc.
SEC File Number	000-23827
Address of Issuer	730 Milford Road Merrimack NEW HAMPSHIRE 03054
Phone	1-603-683-2000
Name of Person for Whose Account the Securities are To Be Sold	Patricia Gallup
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common Stock	Goldman Sachs & Co. LLC 200 West Street New York NY 10282	85704	7349118	25238099	09/14/2026	NASD

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common Stock	11/14/2020	Acquired as an inheritance from an estate	Issuer			85704	11/14/2020	None

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
The David Hall Trust 2003 730 Milford Road Merrimack NH 03054	Common Stock	07/23/2026	7142	575406.66
The David Hall Trust 2003 730 Milford Road Merrimack NH 03054	Common Stock	06/24/2026	7142	500518.5
The David Hall Trust 2003 730 Milford Road Merrimack NH 03054	Common Stock	07/07/2026	7142	529306.48
The David Hall Trust 2003 730 Milford Road Merrimack NH 03054	Common Stock	07/06/2026	7142	520331.84
The David Hall Trust 2003 730 Milford Road Merrimack NH 03054	Common Stock	08/05/2026	7142	603349.02
The David Hall Trust 2003 730 Milford Road Merrimack NH 03054	Common Stock	09/02/2026	7142	575504.5
The David Hall Trust 2003 730 Milford Road Merrimack NH 03054	Common Stock	08/04/2026	7142	616633.14
The David Hall Trust 2003 730 Milford Road Merrimack NH 03054	Common Stock	06/23/2026	7142	497975.24
The David Hall Trust 2003 730 Milford Road Merrimack NH 03054	Common Stock	08/17/2026	7142	561661.16
The David Hall Trust 2003 730 Milford Road Merrimack NH 03054	Common Stock	09/01/2026	7142	563953.75
The David Hall Trust 2003 730 Milford Road Merrimack NH 03054	Common Stock	07/22/2026	7142	571685.68
The David Hall Trust 2003 730 Milford Road Merrimack NH 03054	Common Stock	08/18/2026	7142	561136.94

144: Remarks and Signature

Remarks	The sales of shares set forth herein are made in connection with a selling plan dated 3/9/2026 that is intended to comply with 10b5-1 (c). All shares to be sold be The David Hall Trust 2003.
Date of Notice	09/14/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	03/09/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	Goldman Sachs & Co. LLC on behalf of Patricia Gallup
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)