Officer sells three 25K blocks of COCO common stock

COCO reported officer/affiliate sales under Rule 144.

Rhea-AI Filing Summary

COCO reported officer/affiliate sales under Rule 144. Martin Roper furnished notices for three open-market dispositions of Common stock: 25,000 shares on 04/07/2026 for $1,250,000, 25,000 shares on 04/08/2026 for $1,273,740, and 25,000 shares on 04/10/2026 for $1,252,680. The filing lists Fidelity Brokerage Services LLC as a broker and references an option granted on 09/19/2019.

Insights

Insider Transactions Analyst

Officer reported three discrete dispositions totaling three transactions of 25,000 shares each.

The filings show Martin Roper reported three Rule 144 sales of Common stock on 04/07/2026, 04/08/2026, and 04/10/2026, each for 25,000 shares with gross proceeds listed. The broker identified is Fidelity Brokerage Services LLC.

These are routine compliance notices that document sales by an affiliate under Rule 144; the filings do not state whether transactions were pre-arranged or the residual holdings after the sales. Future SEC filings or Forms 4/5 may provide additional position context.

Key Figures

Sale on 04/07/2026: 25,000 shares Sale on 04/08/2026: 25,000 shares Sale on 04/10/2026: 25,000 shares +2 more

5 metrics

Sale on 04/07/2026 25,000 shares disposition for $1,250,000

Sale on 04/08/2026 25,000 shares disposition for $1,273,740

Sale on 04/10/2026 25,000 shares disposition for $1,252,680

Broker Fidelity Brokerage Services LLC listed broker on Form 144

Option referenced Option Granted 09/19/2019 appears in securities-to-be-sold section

Key Terms

Form 144, Rule 144 sale, Option Granted

3 terms

Form 144 regulatory

"144: Securities To Be Sold"

Form 144 is a document that investors must file with the government when they plan to sell a large number of shares of a company's stock. It helps ensure transparency so everyone knows how many shares are being sold and when, which can impact the stock's price.

Rule 144 sale regulatory

"144: Securities Sold During The Past 3 Months"

Option Granted financial

"Option Granted - 09/19/2019"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did COCO insider Martin Roper sell according to the Form 144?

Martin Roper reported three sales of Common stock: 25,000 shares on 04/07/2026, 25,000 shares on 04/08/2026, and 25,000 shares on 04/10/2026. The filing lists gross proceeds for each sale.

How much cash was reported from each sale by Martin Roper on COCO stock?

The filing lists proceeds of $1,250,000 for 04/07/2026, $1,273,740 for 04/08/2026, and $1,252,680 for 04/10/2026. These figures appear on the Form 144 sale lines.

Which broker is named on the COCO Form 144 filing?

The broker identified is Fidelity Brokerage Services LLC with an address shown as 900 Salem Street, Smithfield, RI. The filing associates the broker with the reported transactions.

Does the Form 144 state why the shares were sold?

No reason for the dispositions is provided in the excerpt. The filing documents the sale dates, share counts, and gross proceeds but does not state purpose or whether sales were pre-arranged.

Is the Form 144 tied to any option activity for COCO?

The excerpt references an Option Granted - 09/19/2019 line tied to securities to be sold, but it does not detail exercise dates, strike prices, or whether the sales followed an exercise in the provided content.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 04/13/2026 - 04:17 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001206513
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Vita Coco Company, Inc.
SEC File Number	001-40950
Address of Issuer	111 5TH AVENUE 2ND FLOOR NEW YORK NEW YORK 10003
Phone	212-206-0763
Name of Person for Whose Account the Securities are To Be Sold	Roper Martin
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	4456	225248.21	57082173	04/13/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	04/13/2026	Option Granted - 09/19/2019	Issuer			4456	04/13/2026	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Martin Roper 111 Fifth Avenue Second Floor New York NY 10003	Common	04/07/2026	25000	1250000.00
Martin Roper 111 Fifth Avenue Second Floor New York NY 10003	Common	04/08/2026	25000	1273740.00
Martin Roper 111 Fifth Avenue Second Floor New York NY 10003	Common	04/10/2026	25000	1252680.00

144: Remarks and Signature

Remarks
Date of Notice	04/13/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	12/10/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Gary Redman, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Martin Roper
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)