[Form 4] Vita Coco Company, Inc. Insider Trading Activity

Rhea-AI Filing Summary

Vita Coco Company, Inc. Chief Marketing Officer Jane Prior reported a routine share disposition related to equity compensation. On the reported date, 818 shares of common stock were withheld at $54.91 per share to cover tax obligations from vesting and settlement of Restricted Stock Units. The footnotes state this withholding was mandated by the issuer and was not a discretionary transaction by the executive.

After this tax-withholding event, Prior directly holds 126,581 shares of common stock. She also holds several non-qualified stock options to buy additional common shares at exercise prices ranging from $10.178 to $33.36, with expiration dates between 2031 and 2035, many of which vest over time or are already exercisable.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Prior Jane

(Last) (First) (Middle)

111 5TH AVENUE

2ND FLOOR

(Street)

NEW YORK NY 10003

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Vita Coco Company, Inc. [ COCO ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Marketing Officer

3. Date of Earliest Transaction (Month/Day/Year)
03/11/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	03/11/2026		F(1)		818	D	$54.91	126,581	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Non-Qualified Stock Option (Right to Buy)	$10.178							(2)	01/11/2031	Common Stock	4,725		4,725	D
Non-Qualified Stock Option (Right to Buy)	$15							(3)	10/21/2031	Common Stock	45,605		45,605	D
Non-Qualified Stock Option (Right to Buy)	$15.36							(4)	08/15/2032	Common Stock	42,980		42,980	D
Non-Qualified Stock Option (Right to Buy)	$16.91							(5)	03/10/2033	Common Stock	14,025		14,025	D
Non-Qualified Stock Option (Right to Buy)	$16.91							(6)	03/10/2033	Common Stock	14,205		14,205	D
Non-Qualified Stock Option (Right to Buy)	$26.18							(7)	03/04/2034	Common Stock	8,746		8,746	D
Non-Qualified Stock Option (Right to Buy)	$33.36							(8)	03/04/2035	Common Stock	13,218		13,218	D

Explanation of Responses:

1. The disposition reported on this Form 4 represents shares withheld to cover tax withholding obligations in connection with the vesting and settlement of Restricted Stock Units. The disposition is mandated by the Issuer and does not represent a discretionary transaction by the Reporting Person.

2. The stock option is fully vested and currently exercisable.

3. The stock option vests in four equal annual installments beginning on November 27, 2022.

4. The stock option vests in three equal annual installments beginning on August 15, 2025.

5. The stock option is eligible to vest if certain performance conditions are met by the target date for the applicable performance condition(s) and expire if the performance conditions are not met by the final target date. The performance conditions applicable were timely satisfied, resulting in vesting of the option as to 14,025 shares on February 20, 2026.

6. The stock options vest in four annual equal installments beginning on March 10, 2024.

7. The stock option vests in four equal annual installments beginning on March 4, 2025.

8. The Reporting Person was granted stock options that will vest in four annual equal installments on each anniversary of the grant date provided that the Reporting Person remains in continuous service on each vesting date.

	/s/ Alison Klein, attorney-in-fact for Jane Prior	03/12/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transaction did Vita Coco (COCO) report for Jane Prior?

Vita Coco reported that Chief Marketing Officer Jane Prior had 818 common shares withheld to satisfy tax obligations from Restricted Stock Unit vesting. This mandated withholding was for tax payment and not a discretionary market sale by the executive.

Was the Vita Coco (COCO) Jane Prior share disposition an open-market sale?

No, the 818-share disposition was not an open-market sale. Shares were withheld by Vita Coco to cover tax liabilities tied to vesting Restricted Stock Units, and the footnotes clarify it was a required, non-discretionary transaction rather than a voluntary trade.

How many Vita Coco (COCO) shares does Jane Prior hold after the Form 4?

After the reported tax withholding, Jane Prior directly holds 126,581 shares of Vita Coco common stock. This figure reflects her position following the 818-share withholding tied to equity award vesting, as disclosed in the Form 4 data.

What stock options does Jane Prior have in Vita Coco (COCO)?

Jane Prior holds several non-qualified stock options to buy Vita Coco common stock, with exercise prices between $10.178 and $33.36. These options cover various share amounts and expire between 2031 and 2035, with vesting schedules and performance conditions detailed in the footnotes.

Do any Vita Coco (COCO) options for Jane Prior depend on performance conditions?

Yes, one option grant was subject to performance conditions and vested for 14,025 shares when those conditions were satisfied by February 20, 2026. Other option grants vest in scheduled annual installments, assuming continuous service through each vesting date.