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Cricut CEO sells 120,000 shares under 10b5-1

Cricut’s CEO and more-than-10% owner reported 120,000 pre-planned open-market share sales over two days.

Filing Impact
(High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Cricut, Inc. (CRCT) disclosed that Chief Executive Officer Ashish Arora, who is also a more-than-10% owner, sold a total of 120,000 shares of Class A common stock in open-market transactions on September 2 and September 3, 2026. The September 2 sale covered 60,000 shares at a weighted average price of $5.7940 per share, with individual trade prices ranging from $5.7050 to $5.9750. The September 3 sale covered another 60,000 shares at a weighted average price of $5.8490 per share, with trade prices ranging from $5.7800 to $5.9200. These transactions were effected under a Rule 10b5-1 trading plan adopted by Arora on August 20, 2025.

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Insider Ashish Arora
Role Chief Executive Officer
Sold 120,000 shs ($699K)
Type Security Shares Price Value
Sale Class A Common Stock F1, F3 60,000 $5.849 $351K
Sale Class A Common Stock F1, F2 60,000 $5.794 $348K
Holdings After Transaction: Class A Common Stock — 5,657,105 shares (Direct)
Footnotes (3)
  1. F1. The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 20, 2025.
  2. F2. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $5.7050 to $5.9750, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
  3. F3. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $5.7800 to $5.9200, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Total shares sold 120,000 shares Class A common stock sold by Ashish Arora on September 2–3, 2026
Shares sold on September 2, 2026 60,000 shares Open-market sale of Cricut Class A common stock
Weighted average price on September 2, 2026 $5.7940 per share Sale of 60,000 shares in multiple transactions between $5.7050 and $5.9750
Shares sold on September 3, 2026 60,000 shares Open-market sale of Cricut Class A common stock
Weighted average price on September 3, 2026 $5.8490 per share Sale of 60,000 shares in multiple transactions between $5.7800 and $5.9200
Rule 10b5-1 plan adoption date August 20, 2025 Date Ashish Arora adopted the trading plan governing these sales
Rule 10b5-1 trading plan regulatory
"The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 20, 2025."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"The price reported in column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

FAQ

What insider transactions did Cricut (CRCT) report for Ashish Arora in this Form 4?
The filing reports that Ashish Arora, Cricut’s CEO and a more-than-10% owner, sold 120,000 shares of Class A common stock in open-market transactions on September 2 and 3, 2026.

How many Cricut (CRCT) shares did the CEO sell on each date and at what prices?
On September 2, 2026, Ashish Arora sold 60,000 shares at a weighted average price of $5.7940. On September 3, 2026, he sold another 60,000 shares at a weighted average price of $5.8490.

Were the recent CRCT insider share sales by the CEO made under a Rule 10b5-1 plan?
Yes. The filing states that the sales were effected pursuant to a Rule 10b5-1 trading plan adopted by Ashish Arora on August 20, 2025.

What price ranges applied to the CEO’s Cricut (CRCT) share sales?
For the September 2, 2026 sale, individual trades ranged from $5.7050 to $5.9750. For the September 3, 2026 sale, trades ranged from $5.7800 to $5.9200, with each day’s price reported as a weighted average.

How many Cricut (CRCT) shares in total did the CEO sell according to this Form 4?
According to the filing, Ashish Arora sold a total of 120,000 shares of Cricut Class A common stock, consisting of 60,000 shares sold on September 2, 2026 and 60,000 shares sold on September 3, 2026.

Does the Form 4 state how many Cricut (CRCT) shares the CEO owns after these sales?
The reported transactions list the shares sold and the prices, but they do not state a figure for shares held after the transactions in this filing.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Ashish Arora
(Last)(First)(Middle)
C/O CRICUT, INC.
10855 SOUTH RIVER FRONT PARKWAY
(Street)
SOUTH JORDAN UTAH 84095
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
Cricut, Inc. [ CRCT ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirectorX10% Owner
XOfficer (give title below)Other (specify below)
Chief Executive Officer
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
09/02/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Class A Common Stock09/02/2026S60,000(1)D$5.794(2)5,717,105D
Class A Common Stock09/03/2026S60,000(1)D$5.849(3)5,657,105D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 20, 2025.
2. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $5.7050 to $5.9750, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
3. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $5.7800 to $5.9200, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Remarks:
/s/ Lauren Curtin, by power of attorney09/03/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR