Cricut Insider Ashish Arora Trims Holding by 6% Under 10b5-1 Plan

Rhea-AI Filing Summary

Cricut, Inc. (CRCT) – Form 4 insider transaction

CEO, Director and >10% owner Ashish Arora disclosed the sale of 173,489 Class A shares over three trading sessions:

• 07 Jul 2025: 60,000 shares at a weighted-average price of $6.2524
• 08 Jul 2025: 60,000 shares at $5.9786
• 09 Jul 2025: 53,489 shares at $5.9382

The trades were executed under a pre-arranged Rule 10b5-1 plan adopted 19 Aug 2024. Following these dispositions, Arora’s direct ownership stands at 2,758,442 shares, implying a reduction of roughly 5.9 % from the 2.93 million shares held prior to the sales.

No derivative transactions were reported. The filing contains no commentary on company operations or financial performance.

Positive

• Sales executed under a Rule 10b5-1 plan, limiting perceptions of opportunistic trading
• CEO retains a large ownership stake of 2.76 million shares, maintaining alignment with shareholders

Negative

• CEO disposed of 173,489 shares (≈5.9 % of prior holding), which can weigh on investor sentiment

Insights

Securities Analyst

TL;DR: CEO sold ~6 % of his stake via 10b5-1; impact modest.

The disposition is moderate in size—about 174 k shares—and represents c.6 % of Mr. Arora’s holdings, leaving him with a sizable 2.76 m-share position. Because the trades were executed under a pre-arranged 10b5-1 plan, they are less likely to signal adverse insider sentiment. Nonetheless, any CEO selling can pressure sentiment when the stock trades near six-dollar levels. Absent operational news, market reaction should be limited, though investors may monitor for further insider activity.

Corporate Governance Specialist

TL;DR: Pre-planned sales mitigate governance risk; still watch further selling.

Use of a 10b5-1 plan adopted months in advance satisfies best-practice standards and reduces concerns over information asymmetry. The disclosed weighted-average pricing and willingness to provide trade-level detail enhance transparency. The 5.9 % reduction is not excessive, yet repeated sales could raise red flags if performance lags. Governance impact is therefore neutral to slightly negative.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Ashish Arora

(Last) (First) (Middle)

C/O CRICUT, INC.

10855 SOUTH RIVER FRONT PARKWAY

(Street)

SOUTH JORDAN UT 84095

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Cricut, Inc. [ CRCT ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	X	10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Executive Officer

3. Date of Earliest Transaction (Month/Day/Year)
07/07/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	07/07/2025		S		60,000(1)	D	$6.2524(2)	2,871,931	D
Class A Common Stock	07/08/2025		S		60,000(1)	D	$5.9786(3)	2,811,931	D
Class A Common Stock	07/09/2025		S		53,489(1)	D	$5.9382(4)	2,758,442	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 19, 2024.

2. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $6.1200 to $6.4650, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

3. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $5.8050 to $6.1250, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

4. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $5.8750 to $6.0700, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Remarks:

	/s/ Lauren Curtin, by power of attorney	07/09/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

How many Cricut (CRCT) shares did CEO Ashish Arora sell?

He sold 173,489 Class A shares between 07 Jul 2025 and 09 Jul 2025.

What was the average price of the CRCT insider sales?

Weighted-average prices were $6.2524, $5.9786, and $5.9382 across the three trading days.

Does the Form 4 indicate the trades were part of a 10b5-1 plan?

Yes. All sales were effected under a Rule 10b5-1 trading plan adopted on 19 Aug 2024.

How many Cricut shares does the CEO still own after these transactions?

Following the reported sales, Mr. Arora owns 2,758,442 Class A shares directly.

What percentage of his holdings did the CEO sell?

The dispositions represent roughly 5.9 % of the 2.93 million shares he held before the first sale.