Cricut CEO sells 3,333 shares under 10b5-1 plan

Ashish Arora, Chief Executive Officer and a ten percent owner of Cricut, Inc., reported selling a total of 3,333 shares of Class A Common Stock in two open-market transactions.

Rhea-AI Filing Summary

Ashish Arora, Chief Executive Officer and a ten percent owner of Cricut, Inc., reported selling a total of 3,333 shares of Class A Common Stock in two open-market transactions. He sold 1,051 shares on July 15, 2026 at a weighted average price of $4.7544 per share and 2,282 shares on July 17, 2026 at a weighted average price of $4.7525 per share. After the later transaction, he directly holds 4,321,893 shares. The prices reflect weighted averages for multiple trades in ranges from $4.75 to $4.765 per share, and the sales were effected pursuant to a Rule 10b5-1 trading plan adopted on August 20, 2025.

Insider Trade Summary 10b5-1

Net Seller: 3,333 shares

Net Sell 2 txns

Insider Ashish Arora

Role Chief Executive Officer

Sold 3,333 shs ($16K)

Type	Security	Shares	Price	Value
Sale	Class A Common Stock F1, F2	2,282	$4.7525	$11K
Sale	Class A Common Stock F1, F2	1,051	$4.7544	$5K

Holdings After Transaction: Class A Common Stock — 4,321,893 shares (Direct)

Footnotes (2)

1. F1. The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 20, 2025.
2. F2. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $4.7500 to $4.7650, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Key Figures

Shares sold July 15, 2026: 1,051 shares Weighted average price July 15, 2026: $4.7544 per share Shares sold July 17, 2026: 2,282 shares +5 more

8 metrics

Shares sold July 15, 2026 1,051 shares Open-market sale of Class A Common Stock on July 15, 2026

Weighted average price July 15, 2026 $4.7544 per share Sale of 1,051 Class A shares at weighted average price

Shares sold July 17, 2026 2,282 shares Open-market sale of Class A Common Stock on July 17, 2026

Weighted average price July 17, 2026 $4.7525 per share Sale of 2,282 Class A shares at weighted average price

Total shares sold 3,333 shares Combined total of the two reported sales

Shares held after transactions 4,321,893 shares Direct Class A Common Stock ownership following July 17, 2026 sale

Price range of individual trades $4.75 to $4.765 per share Range for multiple trades underlying the weighted average prices

Rule 10b5-1 plan adoption date August 20, 2025 Date Ashish Arora adopted the trading plan governing these sales

Key Terms

Rule 10b5-1 trading plan, weighted average price, Class A Common Stock

3 terms

Rule 10b5-1 trading plan financial

"The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted..."

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

weighted average price financial

"The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions..."

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

Class A Common Stock financial

"security_title: Class A Common Stock associated with the non-derivative transactions reported"

Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.

FAQ

What did Cricut (CRCT) CEO Ashish Arora report in this Form 4?

Ashish Arora reported selling 3,333 shares of Cricut Class A Common Stock in two open-market transactions. The sales occurred on July 15 and July 17, 2026 at weighted average prices around $4.75 per share under a pre-established Rule 10b5-1 trading plan.

How many Cricut (CRCT) shares does Ashish Arora hold after these sales?

After the reported transactions, Ashish Arora directly holds 4,321,893 shares of Cricut Class A Common Stock. This figure reflects his position following the July 17, 2026 sale and is disclosed as his direct ownership in the Form 4 filing.

At what prices were the Cricut (CRCT) shares sold in this Form 4?

The shares were sold at weighted average prices of $4.7544 per share on July 15, 2026 and $4.7525 per share on July 17, 2026. Individual trades occurred in ranges from $4.75 to $4.765 per share, as detailed in the Form 4 footnotes.

Were the Cricut (CRCT) insider sales made under a Rule 10b5-1 trading plan?

Yes. The Form 4 states the sales were effected pursuant to a Rule 10b5-1 trading plan adopted by Ashish Arora on August 20, 2025. Such plans allow pre-arranged trading according to predetermined instructions under SEC rules.

How many Cricut (CRCT) shares did Ashish Arora sell on each transaction date?

Ashish Arora sold 1,051 shares of Cricut Class A Common Stock on July 15, 2026 and 2,282 shares on July 17, 2026. Both transactions were reported as open-market sales of non-derivative Class A Common Stock.

What type of security did Cricut (CRCT) CEO Ashish Arora sell?

The reported transactions involved Class A Common Stock of Cricut, Inc. Both entries in the Form 4 describe non-derivative securities, meaning direct holdings of common shares rather than options, warrants, or other derivative instruments.

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Available on EDGAR 07/17/2026 - 05:47 PM Accepted by SEC EDGAR 07/17/2026 - 05:47 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Ashish Arora

(Last) (First) (Middle)

C/O CRICUT, INC.

10855 SOUTH RIVER FRONT PARKWAY

(Street)

SOUTH JORDAN UTAH 84095

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Cricut, Inc. [ CRCT ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	X	10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Executive Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
07/15/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	07/15/2026		S		1,051(1)	D	$4.7544(2)	4,324,175	D
Class A Common Stock	07/17/2026		S		2,282(1)	D	$4.7525(2)	4,321,893	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 20, 2025.

2. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $4.7500 to $4.7650, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Remarks:

	/s/ Lauren Curtin, by power of attorney	07/17/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)