CRM Form 4: Benioff exercises options, sells 2,250 shares
Rhea-AI Filing Summary
Salesforce (CRM): Form 4 insider transaction — Chair and CEO Marc Benioff exercised 2,250 stock options at $161.50 on 10/24/2025 and sold 2,250 common shares the same day under a Rule 10b5-1 trading plan adopted on January 9, 2025.
The sales were executed in multiple trades at weighted average prices between $254.2073 and $258.1000. Following these transactions, beneficial ownership reported includes 11,911,571 shares direct, 107,000 shares held by a trust, and 10,000,000 shares held by Marc Benioff Fund LLC. Remaining derivative holdings include 11,372 non-qualified stock options.
Positive
- None.
Negative
- None.
Insights
Routine 10b5-1 sales after option exercise; neutral signal.
Marc Benioff exercised 2,250 options at an exercise price of $161.50 and sold the resulting 2,250 shares in multiple transactions with weighted average prices spanning $254.2073 to $258.1000 on 10/24/2025. The filing notes the activity occurred under a pre-established Rule 10b5-1 plan adopted on January 9, 2025.
Post-transaction, reported beneficial ownership includes 11,911,571 shares direct, 107,000 via a trust, and 10,000,000 via Marc Benioff Fund LLC, plus 11,372 remaining non-qualified options. These mechanics indicate scheduled diversification rather than an ad hoc decision.
The disclosure lists standard sale methods and price ranges; actual market impact depends on trade size versus liquidity. Subsequent filings may provide additional transaction details, including the breakdown of prices within the stated ranges.
Insider Trade Summary
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Non-qualified Stock Option (Right to Buy) | 2,250 | $0.00 | -- |
| Exercise | Common Stock | 2,250 | $161.50 | $363K |
| Sale | Common Stock | 1,221 | $254.8145 | $311K |
| Sale | Common Stock | 569 | $255.6041 | $145K |
| Sale | Common Stock | 118 | $256.8777 | $30K |
| Sale | Common Stock | 342 | $257.6804 | $88K |
| holding | Common Stock | -- | -- | -- |
| holding | Common Stock | -- | -- | -- |
Footnotes (1)
- As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025. Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. Weighted average price. These shares were sold in multiple transactions at prices ranging from $254.2073 to $255.1900 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Weighted average price. These shares were sold in multiple transactions at prices ranging from $255.2100 to $256.1400 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Weighted average price. These shares were sold in multiple transactions at prices ranging from $256.2117 to $257.1670 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Weighted average price. These shares were sold in multiple transactions at prices ranging from $257.2800 to $258.1000 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Shares held in the Marc Benioff Fund LLC (the "Fund"). Fund interests are held in the reporting person's name or in trust. Option vests over four years at the rate of 25% on March 22, 2020, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.
