Salesforce director buys 4,176 shares at $239

A Salesforce director increased his direct holdings through a September 18, 2026 open-market stock purchase.

Available on EDGAR 09/21/2026 - 06:19 PM EDT Accepted by SEC EDGAR 09/21/2026 - 06:18 PM EDT Learn about SEC filing dates

Rhea-AI Filing Summary

Salesforce, Inc. (CRM) director Kirk David Blair purchased common stock on September 18, 2026. He bought 4,176 shares in open-market or private transactions at a weighted average price of $239.3321 per share, in multiple trades between $239.20 and $239.44, and now directly holds 18,748 shares of Salesforce common stock. No Rule 10b5-1 trading plan is reported for this transaction.

Insider Trade Summary

Net Buyer: 4,176 shares

Net Buy 1 txn

Insider Kirk David Blair

Role Director

Bought 4,176 shs ($999K)

Increase in Position 28.7%

Type	Security	Shares	Price	Value
Purchase	Common Stock F1	4,176	$239.3321	$999K

Holdings After Transaction: Common Stock — 18,748 shares (Direct)

Holdings Before and After: Common Stock, 14,572 to 18,748 shares (Direct)

Footnotes (1)

1. F1. Weighted average price. These shares were purchased in multiple transactions at prices ranging from $239.2000 to $239.4400 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Key Figures

Shares purchased: 4,176 shares Weighted average purchase price: $239.3321 per share Price range of purchases: $239.20–$239.44 per share +1 more

4 metrics

Shares purchased 4,176 shares Common stock bought by director on September 18, 2026

Weighted average purchase price $239.3321 per share Open-market or private purchases on September 18, 2026

Price range of purchases $239.20–$239.44 per share Multiple transactions included in the reported purchase

Shares owned after transaction 18,748 shares Direct ownership by Kirk David Blair after the reported purchase

Key Terms

weighted average price, Rule 10b5-1, open market

3 terms

weighted average price financial

"Weighted average price. These shares were purchased in multiple transactions"

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

Rule 10b5-1 regulatory

"No Rule 10b5-1 trading plan is reported for this transaction"

Rule 10b5-1 is a regulation that allows company insiders to buy or sell their shares at predetermined times, even if they have access to non-public information. It acts like setting a schedule in advance for transactions, helping prevent accusations of unfair trading. This rule provides a way for insiders to plan trades transparently, giving investors confidence that these transactions are not based on hidden information.

open market financial

"Purchase in open market or private transaction"

An open market is a system where buying and selling of goods, services, or financial assets happen freely without restrictions or special controls. For investors, it means they can trade assets easily and quickly, which helps determine fair prices based on supply and demand. This environment encourages transparency and competition, making it easier to buy or sell with confidence.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did Salesforce (CRM) report for Kirk David Blair?

Salesforce reported that director Kirk David Blair purchased 4,176 shares of Salesforce common stock on September 18, 2026 in an open-market or private transaction.

At what prices did Kirk David Blair buy Salesforce (CRM) shares?

Kirk David Blair’s purchases had a weighted average price of $239.3321 per share, across multiple transactions executed at prices ranging from $239.2000 to $239.4400 per share.

How many Salesforce (CRM) shares does Kirk David Blair own after this transaction?

After the September 18, 2026 purchase, Kirk David Blair directly owns 18,748 shares of Salesforce common stock.

Was Kirk David Blair’s Salesforce (CRM) trade under a Rule 10b5-1 trading plan?

No. The filing indicates the Rule 10b5-1 checkbox is unchecked, and there is no footnote stating that Kirk David Blair’s transaction was made under a trading plan.

What type of security did Kirk David Blair acquire in Salesforce (CRM)?

Kirk David Blair acquired Salesforce common stock, as reported in the Form 4 insider transaction filed for September 18, 2026.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Kirk David Blair

(Last) (First) (Middle)

415 MISSION ST, 3RD FLOOR

(Street)

SAN FRANCISCO CALIFORNIA 94105

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Salesforce, Inc. [ CRM ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
09/18/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	09/18/2026		P		4,176	A	$239.3321(1)	18,748	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Weighted average price. These shares were purchased in multiple transactions at prices ranging from $239.2000 to $239.4400 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

	/s/ Sarah Dale, Attorney-in-Fact for David B. Kirk	09/21/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)