Salesforce director sells 4,500 shares at ~$260

A Salesforce director disclosed open-market sales totaling 4,500 CRM shares on September 4, 2026 at prices around $260 per share.

Rhea-AI Filing Summary

Salesforce, Inc. (CRM) director Craig Conway reported selling a total of 4,500 shares of Salesforce common stock in two open-market transactions on September 4, 2026. The sales were made at prices around $260 per share, and no Rule 10b5-1 trading plan is reported.

The reported transactions consist of 1,418 shares sold at a weighted average price within a narrow range and an additional 3,082 shares sold at a stated per-share price, all held directly by the reporting person.

Insider Trade Summary

Net Seller: 4,500 shares

Net Sell 2 txns

Insider Conway Craig

Role Director

Sold 4,500 shs ($1.17M)

Type	Security	Shares	Price	Value
Sale	Common Stock F1	1,418	$260.4958	$369K
Sale	Common Stock	3,082	$260.6629	$803K

Holdings After Transaction: Common Stock — 5,437 shares (Direct)

Footnotes (1)

1. F1. Weighted average price. These shares were sold in multiple transactions at prices ranging from $260.4700 to $260.5000 inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Key Figures

Shares sold (total): 4,500 shares First sale: 1,418 shares Second sale: 3,082 shares at $260.6629 per share +2 more

5 metrics

Shares sold (total) 4,500 shares Total Salesforce common shares sold by Craig Conway on September 4, 2026

First sale 1,418 shares Portion of shares sold at a weighted average price between $260.47 and $260.50 on September 4, 2026

Second sale 3,082 shares at $260.6629 per share Direct sale of Salesforce common stock on September 4, 2026

Weighted average price range $260.47–$260.50 per share Price range for the 1,418 shares sold in multiple transactions

Net buy/sell direction 4,500-share net sale All reported transactions for the date were sales of common stock

Key Terms

Weighted average price, open market, security holder

3 terms

Weighted average price financial

"Weighted average price. These shares were sold in multiple transactions"

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

open market market

"Sale in open market or private transaction"

An open market is a system where buying and selling of goods, services, or financial assets happen freely without restrictions or special controls. For investors, it means they can trade assets easily and quickly, which helps determine fair prices based on supply and demand. This environment encourages transparency and competition, making it easier to buy or sell with confidence.

security holder regulatory

"any security holder of the issuer, or the staff of the Securities"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did Salesforce (CRM) director Craig Conway report?

Craig Conway reported selling 4,500 shares of Salesforce common stock in open-market transactions on September 4, 2026, according to a Form 4 insider filing.

At what prices were the 4,500 CRM shares sold by the Salesforce director?

The 4,500 shares were sold at prices around $260 per share, including 1,418 shares at a weighted average price between $260.47 and $260.50, and 3,082 shares at $260.6629 per share.

Were Craig Conway’s September 4, 2026 CRM share sales under a Rule 10b5-1 plan?

The filing indicates that no Rule 10b5-1 trading plan is reported for Craig Conway’s September 4, 2026 sales of Salesforce common stock.

How many Salesforce (CRM) share sale transactions did the director report?

The director reported two separate sale transactions of Salesforce common stock on September 4, 2026, totaling 4,500 shares sold.

Did the Form 4 disclose Craig Conway’s remaining CRM share holdings?

The Form 4 reports the share amounts sold but does not state a resulting total shareholding figure for Craig Conway after the September 4, 2026 transactions.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 09/04/2026 - 06:44 PM EDT Accepted by SEC EDGAR 09/04/2026 - 06:44 PM EDT Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Conway Craig

(Last) (First) (Middle)

415 MISSION STREET

3RD FLOOR

(Street)

SAN FRANCISCO CALIFORNIA 94105

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Salesforce, Inc. [ CRM ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
09/04/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	09/04/2026		S		1,418	D	$260.4958(1)	8,519	D
Common Stock	09/04/2026		S		3,082	D	$260.6629	5,437	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Weighted average price. These shares were sold in multiple transactions at prices ranging from $260.4700 to $260.5000 inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

	/s/ Sarah Dale, Attorney-in-Fact for Craig Conway	09/04/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)