[Form 4] Salesforce, Inc. Insider Trading Activity

Rhea-AI Filing Summary

Neelie Kroes, a Salesforce (CRM) director, reported equity activity on 08/22/2025. She received 274 restricted stock units (RSUs) that convert one-for-one into common shares; those RSUs vest in four equal installments with the final noted vesting dates in 2025. To satisfy tax withholding on the award, 274 shares were treated as acquired then withheld (transaction code M) and converted to common stock at $0 for reporting purposes. Additionally, 42 shares were disposed of at $248.29, leaving Kroes with 11,002 total shares beneficially owned after the transactions.

Positive

• Director compensation granted: 274 RSUs awarded that convert one-for-one to common stock, reflecting standard compensation alignment with shareholder interests
• Clear vesting schedule: RSUs vest in four equal installments (Feb, May, Aug, Nov 2025), providing transparency on future share issuance timing

Negative

• Share disposition: 42 shares were sold/disposed at $248.29, modestly reducing insider holdings
• Tax withholding reduced issued shares: 274 shares were withheld to satisfy tax liability related to the award, lowering net new shares received

Insights

Corporate Governance Expert

TL;DR: Routine director compensation and small sale; no material change to control or ownership.

This Form 4 shows a standard RSU vesting and tax-withholding treatment for a non-employee director, plus a small disposition of 42 shares at $248.29. The RSUs convert one-for-one to common stock and were reported under standard codes. The net ownership of 11,002 shares indicates no significant shift in insider control or stake concentration. These transactions are typical for director compensation and tax settlement and are not indicative of a corporate governance event.

Securities Analyst

TL;DR: Minor insider activity; impact on valuation is negligible.

The filing records acquisition of 274 RSUs (vesting schedule noted) and a contemporaneous disposition of 42 shares at a per-share price of $248.29. The withholding of shares to cover taxes is explicitly documented. Given the small share counts relative to outstanding shares of Salesforce, these transactions are immaterial to market valuation or liquidity. Investors may view this as routine insider compensation and tax settlement rather than a signal of insider sentiment change.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

KROES NEELIE

(Last) (First) (Middle)

415 MISSION STREET

3RD FLOOR

(Street)

SAN FRANCISCO CA 94105

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Salesforce, Inc. [ CRM ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
08/22/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	08/22/2025		M		274	A	$0	11,002	D
Common Stock	08/22/2025		F		42(1)	D	$248.29	10,960	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Restricted Stock Units	$0(2)	08/22/2025		M			274	02/22/2025(3)	11/22/2025	Common Stock	274	$0	274	D

Explanation of Responses:

1. Shares withheld to satisfy the reporting person's tax liability in connection with the issuance of common stock pursuant to the award reported in row 1 above.

2. Restricted Stock Units convert to shares of common stock on a one-for-one basis.

3. These restricted stock units vest as to 25% of the original grant on each of February 22, 2025, May 22, 2025, August 22, 2025, and November 22, 2025.

Remarks:

Exhibit 24 - Power of Attorney

	/s/ Sarah Dale, Attorney-in-Fact for Neelie Kroes	08/25/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did Neelie Kroes report on Form 4 for Salesforce (CRM)?

The Form 4 reports receipt of 274 RSUs (converting 1:1 to common stock) and a disposition of 42 shares at $248.29, leaving 11,002 shares beneficially owned.

Why were 274 shares recorded as acquired but shown with price $0?

The 274 RSUs convert to common stock one-for-one and are reported with a $0 per-share price when reflecting the conversion from RSUs rather than a cash purchase.

What does the transaction code 'M' mean on this Form 4?

Transaction code M indicates shares were delivered to the reporting person upon vesting of a restricted stock or RSU award; here it reflects the RSU conversion and withholding treatment.

How many shares does Neelie Kroes own after the reported transactions?

After the transactions on 08/22/2025, the Form 4 shows Neelie Kroes beneficially owned 11,002 shares.

Were any shares withheld for taxes in this filing?

Yes, the filing explains that shares were withheld to satisfy the reporting person's tax liability related to the issuance of the award.