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CRM Insider Tallapragada Nets 899 Shares After RSU Vesting, Sells 886 for Taxes

Filing Impact
(Moderate)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

On 22 Jul 2025, Srinivas Tallapragada, Chief Engineering & Customer Success Officer of Salesforce (CRM), filed a Form 4 disclosing routine equity-compensation activity.

  • RSU vesting (Code M): 1,785 restricted stock units converted to common shares at a $0 exercise price.
  • Tax withholding (Code F): 886 shares automatically sold/withheld at $263.59 to cover taxes.
  • Net effect: Direct ownership rises by 899 shares to 43,577 common shares.
  • Derivative balance: 12,498 unvested RSUs remain; the grant began vesting 22 Apr 2024 (25% initial, then quarterly).

No discretionary open-market buying or selling occurred; the filing reflects standard vesting mechanics and is generally neutral for investors.

Positive

  • None.

Negative

  • None.

Insights

TL;DR: Routine RSU vesting; negligible market impact, insider retains ~44k shares.

The Form 4 shows automatic conversion of equity awards and associated tax withholding. Because the shares sold were strictly to satisfy withholding requirements and represent only ~2% of the executive’s post-transaction stake, the action does not signal a change in sentiment. The executive’s increased direct holding and sizable remaining RSU pool indicate continued alignment with shareholders. Overall, the event is immaterial to CRM’s valuation or trading dynamics.

Insider Tallapragada Srinivas
Role Chief Eng/Cust Success Officer
Type Security Shares Price Value
Exercise Restricted Stock Units 1,785 $0.00 --
Exercise Common Stock 1,785 $0.00 --
Tax Withholding Common Stock 886 $263.59 $234K
Holdings After Transaction: Restricted Stock Units — 12,498 shares (Direct); Common Stock — 44,463 shares (Direct)
Footnotes (1)
  1. Shares withheld to satisfy the reporting person's tax liability upon vesting of the restricted stock units. Restricted Stock Units convert to shares of common stock on a one-for-one basis. These restricted stock units vest as to 25% of the original grant on April 22, 2024 and vest as to 1/16 of the original grant quarterly thereafter.
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
1. Name and Address of Reporting Person*
Tallapragada Srinivas
(Last) (First) (Middle)
415 MISSION STREET
3RD FLOOR
(Street)
SAN FRANCISCO CA 94105
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Salesforce, Inc. [ CRM ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
Chief Eng/Cust Success Officer
3. Date of Earliest Transaction (Month/Day/Year)
07/22/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 07/22/2025 M 1,785 A $0 44,463 D
Common Stock 07/22/2025 F 886(1) D $263.59 43,577 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Restricted Stock Units $0(2) 07/22/2025 M 1,785 04/22/2024(3) 04/22/2027 Common Stock 1,785 $0 12,498 D
Explanation of Responses:
1. Shares withheld to satisfy the reporting person's tax liability upon vesting of the restricted stock units.
2. Restricted Stock Units convert to shares of common stock on a one-for-one basis.
3. These restricted stock units vest as to 25% of the original grant on April 22, 2024 and vest as to 1/16 of the original grant quarterly thereafter.
/s/ Ryan Guerrero, Attorney-in-Fact for Srinivas Tallapragada 07/23/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

How many Salesforce (CRM) shares did Srinivas Tallapragada acquire on 22 Jul 2025?

He acquired 1,785 shares via restricted stock unit (RSU) conversion.

How many shares were sold for tax withholding and at what price?

886 shares were withheld/sold at $263.59 to cover taxes on the RSU vesting.

What is Tallapragada’s direct share ownership after the Form 4 transactions?

His direct ownership stands at 43,577 Salesforce common shares.

How many unvested RSUs does the executive still hold?

He retains 12,498 restricted stock units that will continue to vest quarterly.

Does the filing indicate discretionary selling by the executive?

No. The share sale was strictly for tax withholding; no open-market discretionary sale is reported.