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CRM Form 4: Laura Alber converts 274 RSUs to common stock, increases stake

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Laura Alber, a director of Salesforce, Inc. (CRM), reported acquisition of 274 shares of common stock on 08/22/2025. The filing shows these shares resulted from restricted stock units that convert one-for-one to common stock and vest in four scheduled tranches each year: 02/22, 05/22, 08/22 and 11/22. Following this reported transaction, Ms. Alber beneficially owns 6,243 shares of Salesforce common stock. The transaction was reported on Form 4 and signed by an attorney-in-fact on 08/25/2025.

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Negative

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Insights

TL;DR: Director Laura Alber received 274 shares via scheduled RSU vesting, increasing reported beneficial ownership to 6,243 shares.

The Form 4 discloses a routine, non-sale acquisition coded as "M," indicating the conversion of previously granted restricted stock units into common shares on 08/22/2025. The RSUs vest in quarterly tranches, consistent with the vesting schedule noted. This is a routine insider vesting event rather than an open-market purchase or sale and carries limited immediate market impact. The filing confirms direct ownership form and shows no cash exercise price associated with the conversion.

TL;DR: The transaction is a standard compensation vesting event for a director; it aligns management and shareholder interests.

The disclosure indicates standard equity compensation mechanics: restricted stock units converting one-for-one to common shares with staggered vesting dates. Such awards are common for non-employee directors and serve to align incentives. The filing contains no indicators of unusual timing, derivative transactions, or dispositions. Documentation appears complete with an attorney-in-fact signature.

Insider ALBER LAURA
Role Director
Type Security Shares Price Value
Exercise Restricted Stock Units 274 $0.00 --
Exercise Common Stock 274 $0.00 --
Holdings After Transaction: Restricted Stock Units — 274 shares (Direct); Common Stock — 6,243 shares (Direct)
Footnotes (1)
  1. Restricted Stock Units convert to shares of common stock on a one-for-one basis. These restricted stock units vest as to 25% of the original grant on each of February 22, 2025, May 22, 2025, August 22, 2025, and November 22, 2025.
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
ALBER LAURA
(Last) (First) (Middle)
415 MISSION STREET
3RD FLOOR
(Street)
SAN FRANCISCO CA 94105
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Salesforce, Inc. [ CRM ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
Officer (give title below) Other (specify below)
3. Date of Earliest Transaction (Month/Day/Year)
08/22/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 08/22/2025 M 274 A $0 6,243 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Restricted Stock Units $0(1) 08/22/2025 M 274 02/22/2025(2) 11/22/2025 Common Stock 274 $0 274 D
Explanation of Responses:
1. Restricted Stock Units convert to shares of common stock on a one-for-one basis.
2. These restricted stock units vest as to 25% of the original grant on each of February 22, 2025, May 22, 2025, August 22, 2025, and November 22, 2025.
Remarks:
Exhibit 24 - Power of Attorney
/s/ Sarah Dale, Attorney-in-Fact for Laura Alber 08/25/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What did the Form 4 filed for CRM disclose?

The Form 4 shows Director Laura Alber received 274 common shares on 08/22/2025 from RSU conversions and now beneficially owns 6,243 shares.

Were any shares sold by Laura Alber in this filing?

No. The Form 4 reports an acquisition via RSU conversion (transaction code M), not a sale.

What is the nature and schedule of the RSU vesting noted in the filing?

The RSUs convert one-for-one to common stock and vest in four tranches on 02/22/2025, 05/22/2025, 08/22/2025, and 11/22/2025.

Did the conversion require any cash payment or exercise price?

No. The reported price for the RSU conversion is $0, indicating no cash exercise was required.

Who signed the Form 4 filing?

The Form 4 was signed by Sarah Dale, acting as Attorney-in-Fact for Laura Alber, on 08/25/2025.