CXM Form 4: Tax-related sale of 16k shares by Sprinklr CMO

Rhea-AI Filing Summary

Sprinklr, Inc. (CXM) – Form 4 insider transaction

Chief Marketing Officer Arun Pattabhiraman reported the sale of 16,222 Class A common shares on 16 June 2025 at a $8.17 weighted-average price (range $7.99-$8.25). The transaction was an automatic “sell-to-cover” used to satisfy statutory tax-withholding obligations tied to the vesting of restricted stock units (RSUs), as mandated by the company’s equity incentive plan. Because the disposition was compulsory, it does not represent a discretionary decision to reduce exposure.

Following the sale, Pattabhiraman still directly owns 551,206 Class A shares, maintaining a sizeable equity position. No derivative securities were involved, and no additional purchases, option exercises, or open-market sales were disclosed.

The filing is routine, provides transparency into insider equity movements, and does not signal any strategic shift by management. Sprinklr’s capital structure, operations, and guidance remain unchanged.

Positive

• Officer retains 551,206 shares, indicating continued alignment with shareholder interests and confidence in Sprinklr’s prospects.

Negative

• 16,222 shares sold, which some investors may interpret as insider selling, albeit for tax-withholding purposes.

Insights

Financial Analyst

TL;DR: Mandatory sell-to-cover; neutral signal—CMO retains 550k+ shares, minimal market impact.

This Form 4 shows a tax-withholding sell of 16,222 CXM shares at a blended $8.17, worth roughly $132k. Such transactions are mechanically triggered when RSUs vest and therefore carry little informational value about management’s outlook. The CMO’s remaining 551,206-share stake (≈1.9% of basic share count if company has ~29 m shares outstanding) demonstrates continued alignment with shareholders. With no derivatives exercised and no discretionary selling, the event should be viewed as neutral for valuation and sentiment. Liquidity impact is negligible due to low volume relative to CXM’s typical daily traded shares.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Pattabhiraman Arun

(Last) (First) (Middle)

C/O SPRINKLR, INC.

441 9TH AVENUE, 12TH FLOOR

(Street)

NEW YORK NY 10001

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Sprinklr, Inc. [ CXM ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	CHIEF MARKETING OFFICER

3. Date of Earliest Transaction (Month/Day/Year)
06/16/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	06/16/2025		S(1)		16,222	D	$8.17(2)	551,206	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Represents the number of shares required to be sold to cover the statutory tax withholding obligations in connection with the vesting of the restricted stock units. This sale is mandated by the Issuer's election under its equity incentive plans to require the satisfaction of minimum statutory tax withholding obligations to be funded by a "sell to cover" transaction and does not represent a discretionary sale by the Reporting Person.

2. The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $7.99 to $8.25 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

	/s/ Jason Minio, Attorney-in-Fact	06/18/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

Why did Sprinklr CMO Arun Pattabhiraman sell 16,222 CXM shares?

The sale was automatically executed to cover statutory taxes owed upon the vesting of restricted stock units, not a discretionary sale.

What price were the CXM shares sold for on 16-Jun-2025?

The weighted-average sale price was $8.17, with individual trades ranging from $7.99 to $8.25.

How many Sprinklr shares does the CMO own after the transaction?

After the sell-to-cover, Arun Pattabhiraman directly owns 551,206 Class A shares.

Does this Form 4 indicate a change in Sprinklr’s outlook?

No. The filing reflects a routine tax-withholding sale and does not signal any strategic or financial shift at the company.

Were any derivative securities involved in the June 2025 Form 4 filing?

No derivative securities were acquired, disposed of, or outstanding in connection with this transaction.