Insider Trade: Sprinklr executive trims 15% stake in $1M share sale

Rhea-AI Filing Summary

Sprinklr (NYSE:CXM) filed a Form 4 showing that Chief Customer Officer Scott M. Harvey sold 121,057 Class A shares on 26 Jun 2025 at a $8.32 weighted-average price (range $8.14–$8.42), realising roughly $1.0 million in proceeds.

The sale was executed under a Rule 10b5-1 plan adopted 27 Mar 2025 and reduced his stake by about 15%; he continues to own 703,332 shares. No derivative transactions or additional insider activities were reported.

Positive

• None.

Negative

• Chief Customer Officer Scott M. Harvey sold 121,057 shares (~15% of his stake) for about $1.0 million, a sizeable insider sale that may pressure sentiment.

Insights

Financial Analyst

$1 M insider sale trims CCO stake 15%—bearish signal despite planned trade.

The divestiture exceeds the $1 million materiality threshold and represents a meaningful 121,057-share reduction, leaving 703,332 shares outstanding. Although executed under a pre-arranged 10b5-1 plan, the transaction removes roughly 15% of Harvey’s exposure, which may be interpreted as waning short-term confidence or liquidity management. Investors often watch senior-level selling closely; continued or larger follow-on sales could pressure sentiment. However, his remaining stake suggests sustained alignment with shareholders. Absent complementary buys from other insiders, the net read-through is modestly negative.

Governance Specialist

Planned trade reduces governance concern but size still notable.

The presence of a Rule 10b5-1 plan provides an affirmative-defense framework, limiting the potential for information-asymmetry claims. Nonetheless, the magnitude—>5% of total holdings and >$1 million—crosses common governance watch-levels and will appear in proxy advisory screens. Because Harvey retains over 700 k shares, board-level alignment remains intact, keeping overall governance impact neutral. Monitor future filings for pattern continuation before drawing stronger conclusions.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Harvey Scott Michael

(Last) (First) (Middle)

C/O SPRINKLR, INC.

441 9TH AVENUE, 12TH FLOOR

(Street)

NEW YORK NY 10001

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Sprinklr, Inc. [ CXM ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	CHIEF CUSTOMER OFFICER

3. Date of Earliest Transaction (Month/Day/Year)
06/26/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	06/26/2025		S(1)		121,057	D	$8.32(2)	703,332	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 27, 2025.

2. The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $8.14 to $8.42 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

	/s/ Jason Minio, Attorney-in-Fact	06/27/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

How many shares did CXM's Chief Customer Officer sell on 26 June 2025?

Scott M. Harvey sold 121,057 Class A shares according to the Form 4.

What was the average selling price of the CXM shares?

The weighted-average price was $8.32, with individual trades ranging from $8.14 to $8.42.

What percentage of his CXM holdings did the executive sell?

The sale represents roughly 15% of his prior beneficial ownership (121,057 of ~824,389 shares).

Does the filing indicate a 10b5-1 trading plan for the sale?

Yes. The shares were sold under a Rule 10b5-1 plan adopted on 27 Mar 2025.

How many CXM shares does the executive still own after the transaction?

He retains 703,332 Class A shares following the reported sale.