Capital V LLC trims Viant Technology (DSP) stake via 37,500-share sale
Rhea-AI Filing Summary
Capital V LLC, a 10% owner of Viant Technology Inc., sold 37,500 shares of Class A common stock over three days in open-market transactions. The sales occurred on June 16–18, 2026 at weighted average prices between $10.665 and $11.50, under a pre-arranged Rule 10b5-1 trading plan adopted and later amended by Capital V LLC. On June 16, 2026, Capital V LLC also exchanged 37,500 Class B Units of Viant Technology LLC into an equal number of Class A shares and simultaneously disposed of 37,500 shares of Class B common stock back to the issuer for no consideration. After these transactions, Capital V LLC reported no Class A shares and continued to hold 27,246,826 Class B Units and corresponding Class B common stock.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Exercise and sale activity reported; no spread calculated
Exercise and Sale
6 txns
Insider
Capital V LLC
Role
10% Owner
Sold
37,500 shs ($416K)
Approx. gross sale proceeds
$416K
Approx. exercise cost
$0.00
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Class A Common Stock | 7,500 | $10.9646 | $82K |
| Sale | Class A Common Stock | 15,000 | $11.0884 | $166K |
| Exercise | Class B Units | 37,500 | $0.00 | $0.00 |
| Exercise | Class A Common Stock | 37,500 | $0.00 | $0.00 |
| Disposition | Class B Common Stock | 37,500 | $0.00 | $0.00 |
| Sale | Class A Common Stock | 15,000 | $11.1714 | $168K |
Holdings After Transaction:
Class B Units — 27,246,826 shares (Direct);
Class B Common Stock — 27,246,826 shares (Direct);
Class A Common Stock — 0 shares (Direct)
Footnotes (6)
- F1. The Class B Units of Viant Technology LLC ("Class B Units") are exchangeable, at the holder's option, on a one-for-one basis into shares of Class A common stock of the Issuer. Upon exchange of a Class B Unit, the corresponding share of Class B common stock will be automatically cancelled.
- F2. Reflects the cancellation for no consideration of a number of shares of Class B common stock of the Issuer in connection with the redemption by the Reporting Person of an equal number of Class B Units for Class A common stock.
- F3. Shares sold pursuant to a 10b5-1 plan adopted by Capital V LLC on March 18, 2025, as amended on September 17, 2025.
- F4. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.77 to $11.43. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F5. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.91 to $11.50. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F6. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.665 to $11.23. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Key Figures
Class A shares sold: 37,500 shares
Sale price range: $10.665–$11.50 per share
Shares after final sale: 0 Class A shares
+3 more
6 metrics
Class A shares sold
37,500 shares
Open-market sales on June 16–18, 2026
Sale price range
$10.665–$11.50 per share
Weighted-average price ranges from footnotes F4–F6
Shares after final sale
0 Class A shares
Total Class A holdings following June 18, 2026 transaction
Class B Units remaining
27,246,826 units
Class B Units held after June 16, 2026 exchange
Exchanged Class B Units
37,500 units
Exchanged one-for-one into Class A common stock
Cancelled Class B shares
37,500 shares
Class B common stock cancelled for no consideration
Key Terms
Class B Units, Class A common stock, Rule 10b5-1 plan, weighted average price, +1 more
5 terms
Class B Units financial
"The Class B Units of Viant Technology LLC ("Class B Units") are exchangeable, at the holder's option, on a one-for-one basis"
Class A common stock financial
"into shares of Class A common stock of the Issuer. Upon exchange of a Class B Unit"
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
Rule 10b5-1 plan regulatory
"Shares sold pursuant to a 10b5-1 plan adopted by Capital V LLC on March 18, 2025, as amended"
A Rule 10b5-1 plan is a prearranged, written schedule that lets corporate insiders buy or sell company stock at set times or amounts, even if they later learn material nonpublic information. Think of it like setting an automatic thermostat for trades: it creates a clear record that trades were planned in advance, reducing the risk of insider-trading accusations and helping investors trust that insider transactions are routine rather than based on secret information.
weighted average price financial
"The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions"
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
disposition to issuer financial
"transaction_action": "issuer disposition", "transaction_code_description": "Disposition to issuer""
FAQ
What insider transactions did Capital V LLC report in Viant Technology (DSP)?
Capital V LLC reported selling 37,500 shares of Viant Technology Class A common stock in open-market transactions. The sales were executed over June 16–18, 2026 and followed a pre-arranged Rule 10b5-1 trading plan adopted in March 2025 and amended in September 2025.
What happened to Capital V LLC’s Viant Technology (DSP) Class B Units and Class B stock?
On June 16, 2026, Capital V LLC exchanged 37,500 Class B Units into 37,500 Class A shares and had 37,500 related Class B common shares cancelled for no consideration. After this, it continued to hold 27,246,826 Class B Units and corresponding Class B common stock.
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