Viant Technology Inc. SEC Filings

Viant Technology Inc. reports strong growth as an advertising technology company focused on programmatic, omnichannel buying through its cloud-based demand-side platform. Revenue reached $344.2 million in fiscal 2025, up 19.0% from 2024 and 54.3% from 2023, while net income improved to $24.1 million from $12.5 million and a prior loss of $(9.9) million. Adjusted EBITDA rose to $57.4 million from $44.4 million and $29.1 million. The business is positioned around its proprietary Household ID identity graph, ViantAI autonomous advertising suite, and broad CTV and omnichannel inventory access, targeting a fast-growing U.S. programmatic market. Key risks center on data privacy regulation, reliance on large agency holding companies, macroeconomic pressure on ad budgets, technology shifts away from cookies, and intense competition from larger platforms.

Viant Technology Inc. reported a record fourth quarter and full year 2025, with results above the high end of its guidance. Fourth quarter revenue reached $110.1 million, up 22% year over year, and full year revenue was $344.2 million, up 19%. Quarterly net income rose to $20.5 million, a 165% increase, while adjusted EBITDA grew 45% to $24.7 million, reflecting stronger profitability. For 2025 as a whole, net income nearly doubled and adjusted EBITDA rose 29%. The company highlighted record connected TV advertiser spend, the launch of its autonomous AI advertising solution Outcomes, and a new multi‑year partnership with WHOOP. For first quarter 2026, Viant expects revenue of $83.0–$86.0 million and adjusted EBITDA of $8.5–$9.5 million, signaling expectations for another record year.

Capital V LLC, a 10% owner of Viant Technology Inc., reported a mix of sales and conversions involving Class A and Class B interests. On February 17–19, 2026, it sold an aggregate of 36,240 shares of Class A common stock in open-market transactions at weighted average prices in the $9.02–$9.56 range, under a pre-established Rule 10b5-1 trading plan. Capital V also exercised 37,500 Class B Units of Viant Technology LLC for 37,500 shares of Class A common stock, and a corresponding 37,500 shares of Class B common stock were cancelled in a disposition to the issuer in connection with that redemption.

Viant Technology Inc. director and Chief Operating Officer Christopher Vanderhook reported multiple indirect transactions through Capital V LLC. Capital V LLC exchanged 12,500 Class B Units of Viant Technology LLC into 12,500 shares of Class A common stock, with a corresponding 12,500 shares of Class B common stock cancelled for no consideration in connection with the redemption.

Following these conversions, Capital V LLC sold an aggregate of 12,080 shares of Class A common stock in open-market transactions on February 17, 18 and 19 at weighted average prices of $9.2645, $9.1853 and $9.1718 per share, respectively. The sales were made on behalf of Capital V LLC under a Rule 10b5-1 trading plan adopted on March 18, 2025 and amended on September 17, 2025. Vanderhook holds a one-third interest in Capital V LLC and may be deemed to have an indirect pecuniary interest in one-third of its holdings.

Viant Technology Inc. insider activity shows transactions by Capital V LLC, an entity associated with CEO and Chairman Timothy Vanderhook, involving both conversions and sales of shares. Capital V LLC exercised 12,500 Class B Units of Viant Technology LLC into 12,500 shares of Class A common stock, with a corresponding 12,500 shares of Class B common stock cancelled for no consideration. Following these exercises and cancellations, Capital V LLC sold a total of 12,080 shares of Class A common stock in open-market transactions at weighted average prices around the low-$9 range, executed over multiple trades. These sales were carried out under a Rule 10b5-1 trading plan adopted by Capital V LLC on March 18, 2025 and amended on September 17, 2025. Vanderhook is reported to hold a one-third interest in Capital V LLC and is therefore treated as having an indirect pecuniary interest in a portion of these holdings.

Viant Technology Inc. Chief Financial Officer Larry Madden reported selling 4,224 shares of Class A Common Stock on January 22, 2026. The shares were sold at a weighted average price of $13.0885 per share, with individual trade prices ranging from $13.00 to $13.175. After this transaction, Madden beneficially owns 405,554 shares of Viant stock in direct ownership. The sale was made under a pre-arranged Rule 10b5-1 trading plan that Madden adopted on June 2, 2025, which is designed to allow insiders to sell shares over time according to predetermined instructions.

Capital V LLC, a more than 10% owner of Viant Technology Inc. (DSP), reported a series of transactions involving its dual-class holdings. On January 20, 2026, it exercised 37,500 Class B Units of Viant Technology LLC into 37,500 shares of Class A common stock at an exercise price of $0, and the corresponding 37,500 shares of Class B common stock were cancelled for no consideration in connection with that redemption. Capital V LLC then sold Class A shares in three tranches under a pre-arranged Rule 10b5-1 trading plan: 15,000 shares on January 20 at a weighted average price of $11.9403, 14,778 shares on January 21 at $12.2405, and 7,722 shares on January 22 at $12.8716. After these sales, Capital V LLC reported holding 0 shares of Class A common stock directly and 27,434,326 Class B Units, which remain exchangeable one-for-one into Class A shares with corresponding Class B common stock cancelled upon each exchange.

Viant Technology Inc. insider activity centers on transactions by Capital V LLC, an entity associated with CEO, Chairman, and 10% owner Timothy Vanderhook. On January 20, 2026, Capital V LLC exercised 12,500 Class B Units of Viant Technology LLC for 12,500 shares of Class A common stock at an exercise price of $0, and a corresponding 12,500 shares of Class B common stock were cancelled.

Those Class A shares were then sold in three steps by Capital V LLC under a Rule 10b5‑1 trading plan: 5,000 shares on January 20, 2026 at a weighted average price of $11.9403, 4,926 shares on January 21, 2026 at $12.2405, and 2,574 shares on January 22, 2026 at $12.8716. The filing notes that Vanderhook holds a one‑third interest in Capital V LLC and may be deemed to have an indirect pecuniary interest in one‑third of its total holdings, including 9,144,775 Class B Units/Class B common shares reported as beneficially owned after these transactions.

Viant Technology Inc. insider activity centers on Capital V LLC, an entity associated with Chief Operating Officer and director Christopher Vanderhook. On January 20, 2026, Capital V LLC exercised 12,500 Class B Units of Viant Technology LLC into an equal number of Class A common shares, and the corresponding 12,500 Class B common shares were cancelled for no consideration. The Class B Units are exchangeable on a one-for-one basis into Class A shares.

Following this exchange, Class A shares held indirectly through Capital V LLC were sold under a Rule 10b5-1 trading plan adopted by Capital V LLC. The plan sales covered 5,000 Class A shares at $11.9403 on January 20, 4,926 shares at $12.2405 on January 21, and 2,574 shares at $12.8716 on January 22, 2026, all reported as indirectly owned "By Capital V LLC." Vanderhook holds a one-third interest in Capital V LLC and is therefore deemed to have an indirect pecuniary interest in one-third of its holdings.