EA (EA) Chief People Officer’s family trust sells 1,200 shares under plan
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Electronic Arts Inc. Chief People Officer Vijayanthimala Singh, through the Singh-Force Family Trust, sold 1,200 shares of EA common stock in an open-market transaction at $200.81 per share. The trust held 27,560 shares after the sale, and the transaction was executed under a Rule 10b5-1 trading plan, indicating it was pre-scheduled rather than timed discretionarily.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 1,200 shares ($240,972)
Net Sell
1 txn
Insider
Singh Vijayanthimala
Role
Chief People Officer
Sold
1,200 shs ($241K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock | 1,200 | $200.81 | $241K |
Holdings After Transaction:
Common Stock — 27,560 shares (Indirect, By Family Trust)
Footnotes (1)
- This sale was effected pursuant to a 10b5-1 trading plan established by Ms. Singh and the Singh-Force Family Trust on May 28, 2025. Shares are held by the Singh-Force Family Trust. Ms. Singh has investment control over, and pecuniary interest in, all shares held by the Singh-Force Family Trust.
Key Figures
Shares sold: 1,200 shares
Sale price: $200.81 per share
Shares held after sale: 27,560 shares
+1 more
4 metrics
Shares sold
1,200 shares
Open-market sale of EA common stock
Sale price
$200.81 per share
Price received in the reported sale
Shares held after sale
27,560 shares
Indirect holdings via Singh-Force Family Trust after transaction
Form type
Form 4
Insider transaction report for Electronic Arts Inc.
Key Terms
Rule 10b5-1 trading plan, Family Trust, pecuniary interest, open-market sale
4 terms
Rule 10b5-1 trading plan regulatory
"This sale was effected pursuant to a 10b5-1 trading plan established by Ms. Singh and the Singh-Force Family Trust"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
Family Trust financial
"Shares are held by the Singh-Force Family Trust. Ms. Singh has investment control"
pecuniary interest financial
"Ms. Singh has investment control over, and pecuniary interest in, all shares held by the Singh-Force Family Trust"
open-market sale financial
"transaction_action": "open-market sale""
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
FAQ
What did EA Chief People Officer Vijayanthimala Singh report in this Form 4?
Vijayanthimala Singh reported an open-market sale of 1,200 shares of Electronic Arts common stock at $200.81 per share. The transaction was executed through the Singh-Force Family Trust, which continued to hold 27,560 EA shares after the sale.
What role does Vijayanthimala Singh hold at Electronic Arts (EA)?
Vijayanthimala Singh serves as Chief People Officer at Electronic Arts. In this Form 4, she reports an indirect holding in EA shares through the Singh-Force Family Trust and an open-market sale by that trust under a Rule 10b5-1 trading plan.