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Electronic Arts Form 4: 1,200-Share Sale by Chief People Officer

Filing Impact
(Moderate)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Vijayanthimala Singh, Chief People Officer at Electronic Arts Inc. (EA), reported a sale of 1,200 shares of EA common stock on 09/15/2025 at a price of $171.52 per share. The filing states the sale was executed pursuant to a 10b5-1 trading plan established on May 28, 2025. After the transaction, Ms. Singh beneficially owns 34,731 shares held indirectly through the Singh-Force Family Trust, over which she has investment control and pecuniary interest. The Form 4 was signed by an attorney-in-fact on behalf of Ms. Singh and discloses that the reporting is filed by one reporting person.

Positive

  • Sale executed under a 10b5-1 trading plan, indicating pre-established compliance with insider trading rules
  • Timely Form 4 disclosure filed and signed by attorney-in-fact, showing transparency

Negative

  • Insider sold 1,200 shares, which may be viewed unfavorably by some investors despite being under a plan
  • Significant beneficial holdings are indirect (34,731 shares held by family trust), which may limit direct market signaling

Insights

TL;DR: Officer sold a modest number of shares under a pre-established 10b5-1 plan; remaining holdings are indirect via a family trust.

The sale of 1,200 shares at $171.52 is documented as part of a 10b5-1 plan adopted May 28, 2025, which indicates the trade was pre-planned and aimed at compliance with insider trading rules. The report clarifies that 34,731 shares remain beneficially owned through the Singh-Force Family Trust and that Ms. Singh retains investment control and pecuniary interest. From a governance perspective, use of a 10b5-1 plan and timely Form 4 disclosure are consistent with accepted insider trading compliance practices. The filing provides no additional context about the percentage of total holdings or any change in employment or duties.

TL;DR: Transaction is a routine insider sale under an established plan; no material events or new derivative positions disclosed.

The entry records a single non-derivative sale (code S) of 1,200 EA shares at $171.52 executed on 09/15/2025. The explanatory note identifies the 10b5-1 plan as the mechanism for the sale and confirms continued indirect beneficial ownership of 34,731 shares via a family trust. There are no derivative security transactions reported and no amendments indicated. For investors, the filing shows standard insider liquidity activity but contains no information pointing to material corporate developments or governance changes.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
1. Name and Address of Reporting Person*
Singh Vijayanthimala

(Last) (First) (Middle)
209 REDWOOD SHORES PARKWAY

(Street)
REDWOOD CITY CA 94065

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
ELECTRONIC ARTS INC. [ EA ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
Chief People Officer
3. Date of Earliest Transaction (Month/Day/Year)
09/15/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 09/15/2025 S 1,200(1) D $171.52 34,731(2) I By Family Trust
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. This sale was effected pursuant to a 10b5-1 trading plan established by Ms. Singh and the Singh-Force Family Trust on May 28, 2025.
2. Shares are held by the Singh-Force Family Trust. Ms. Singh has investment control over, and pecuniary interest in, all shares held by the Singh-Force Family Trust.
/s/ Deborah Berenjfoorosh, Attorney-in-Fact For: Vijayanthimala Singh 09/15/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What transaction did Vijayanthimala Singh report on the Form 4 for EA?

Ms. Singh reported a sale of 1,200 shares of EA common stock on 09/15/2025 at $171.52 per share.

Was the EA insider sale part of a trading plan?

Yes. The sale was effected pursuant to a 10b5-1 trading plan established on May 28, 2025.

How many EA shares does Ms. Singh beneficially own after the reported transaction?

She beneficially owns 34,731 shares held by the Singh-Force Family Trust, over which she has investment control and pecuniary interest.

What is Ms. Singh's role at Electronic Arts (EA)?

She is the Chief People Officer and is identified as an officer on the Form 4.

Were there any derivative transactions reported by Ms. Singh in this filing?

No. Table II for derivative securities contains no reported transactions.
Electronic Arts Inc

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49.86B
249.80M
Electronic Gaming & Multimedia
Services-prepackaged Software
Link
United States
REDWOOD CITY