eHealth insider plans sale of 37K shares in 2026

Rhea-AI Filing Summary

eHealth, Inc. (EHTH) received a notice that Francis S. Soistman Jr.37,296 shares of common stock through Morgan Stanley Smith Barney LLC, with an indicated aggregate market value of $42,431.66 and 32,032,654 shares outstanding as the reference figure.

The securities are described as Performance Shares acquired from the issuer, with a date of acquisition of 12/31/2024 and an approximate sale date of 08/31/2026 on the NASDAQ market.

Key Figures

Shares to be sold: 37,296 shares of common stock Aggregate market value: $42,431.66 Shares outstanding: 32,032,654 shares +2 more

5 metrics

Shares to be sold 37,296 shares of common stock Proposed sale under Rule 144 by Francis S. Soistman Jr.

Aggregate market value $42,431.66 Associated with the 37,296 common shares to be sold

Shares outstanding 32,032,654 shares Outstanding eHealth, Inc. common stock referenced in the filing

Approximate sale date 08/31/2026 Planned sale date for the common shares on NASDAQ

Date of acquisition 12/31/2024 Acquisition date for the Performance Shares from the issuer

Key Terms

Rule 144, Performance Shares, Aggregate market value

3 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

Performance Shares financial

"Common | 12/31/2024 | Performance Shares | ISSUER"

Performance shares are a type of company stock given to executives or employees that only become theirs if the company meets specific goals, like hitting certain profits or growth targets. They motivate leaders to work toward the company’s success, because their additional shares depend on achieving these results.

Aggregate market value financial

"Common | ... | 42431.66 | 32032654 | 08/31/2026"

Aggregate market value is the combined price you would pay to buy all outstanding shares of a company or all companies in a group at current market prices — essentially the sum of each stock’s market capitalization. It matters to investors because it shows the overall size and weight of an investment or sector (like the total cost to buy every piece of a puzzle), helps compare scale across companies or markets, and influences index composition and risk exposure.

FAQ

What does the Form 144 filing disclose for eHealth, Inc. (EHTH)?

The filing states that Francis S. Soistman Jr. plans to sell up to 37,296 shares of eHealth, Inc. common stock under Rule 144 through Morgan Stanley Smith Barney LLC, with an indicated aggregate market value of $42,431.66 and an approximate sale date of 08/31/2026.

How many eHealth (EHTH) shares are planned to be sold under this Form 144?

The notice covers a proposed sale of up to 37,296 shares of eHealth, Inc. common stock. This amount appears in both the securities information and the securities-to-be-sold sections of the Form 144 disclosure.

What is the aggregate market value of the planned eHealth (EHTH) share sale?

The planned sale of eHealth, Inc. common shares is associated with an aggregate market value of $42,431.66, as listed in the securities information section of the Form 144 filing.

When are the eHealth (EHTH) shares expected to be sold under this Form 144?

The filing lists an approximate date of sale of 08/31/2026 for the common shares to be sold under Rule 144 on NASDAQ.

What type of eHealth (EHTH) securities are covered by this Form 144?

The securities are listed as eHealth, Inc. common stock, specifically identified as Performance Shares acquired from the issuer with an acquisition date of 12/31/2024.

How many eHealth (EHTH) shares are shown as outstanding in the Form 144?

The Form 144 references 32,032,654 shares of eHealth, Inc. common stock outstanding, used as the outstanding share figure in the securities information section.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 08/31/2026 - 04:42 PM Accepted by SEC EDGAR 08/31/2026 - 04:42 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001233184
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	EHEALTH, INC.
SEC File Number	001-33071
Address of Issuer	9190 PRIORITY WAY WEST DR., SUITE 110 INDIANAPOLIS INDIANA 46240
Phone	737-248-2340
Name of Person for Whose Account the Securities are To Be Sold	FRANCIS S. SOISTMAN JR.
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	37296	42431.66	32032654	08/31/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	12/31/2024	Performance Shares	ISSUER			37296	12/31/2024	Not Applicable

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks
Date of Notice	08/31/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	06/01/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Francis Soistman
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)