e.l.f. Director Executes Option Exercise and Same-Day Sales on 08/14/2025

Rhea-AI Filing Summary

Insider transactions at e.l.f. Beauty, Inc. (ELF): Director Lauren Cooks Levitan exercised 3,440 stock options at an $8.23 exercise price on 08/14/2025, acquiring 3,440 shares, and sold those 3,440 shares at $118.97. On the same date she sold an additional 1,190 shares at $118.84. After these transactions she directly beneficially owned 11,507 shares and held 10,314 shares underlying outstanding options. The filing notes 821 restricted stock units are included in the ownership totals. The Form 4 was signed by an attorney-in-fact on behalf of the reporting person.

Insights

Securities Analyst

TL;DR: Insider exercised options at a low strike and sold shares the same day; transactions are routine liquidity events with limited disclosed impact.

The reporting shows a typical option exercise (3,440 options at $8.23) followed by sales of the resulting shares and an additional block of 1,190 shares at roughly $118.9 per share. Post-transaction holdings and outstanding options are disclosed, including 821 restricted stock units. There is no commentary on a Rule 10b5-1 plan or insider trading restrictions in the filing. From a market-impact perspective, the Form 4 documents personal liquidity actions rather than corporate operational changes.

Corporate Governance Expert

TL;DR: Filing documents compliant insider disclosure; transactions appear handled through exercise and same-day sales, consistent with standard reporting procedures.

The Form 4 lists the reporting person as a director and discloses the exercise, subsequent sale transactions, and the resulting beneficial ownership, with a footnote that 821 restricted stock units are included. The form is signed by an attorney-in-fact, indicating delegated filing authority. The filing does not disclose any unusual transfer restrictions, pre-arranged sale plan, or related-party considerations within the provided text.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Levitan Lauren Cooks

(Last) (First) (Middle)

570 10TH STREET

(Street)

OAKLAND CA 94607

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
e.l.f. Beauty, Inc. [ ELF ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
08/14/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock, $0.01 par value	08/14/2025		M		3,440	A	$8.23	16,137(1)	D
Common Stock, $0.01 par value	08/14/2025		S		3,440	D	$118.97	12,697(1)	D
Common Stock, $0.01 par value	08/14/2025		S		1,190	D	$118.84	11,507(1)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Stock Option (Right to Buy)	$8.23	08/14/2025		M			3,440	06/23/2021	08/09/2026	Common Stock	3,440	$0	10,314	D

Explanation of Responses:

1. Includes 821 restricted stock units.

	/s/ Scott K. Milsten, Attorney-in-Fact for Lauren Cooks Levitan	08/18/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What transactions did Lauren Cooks Levitan report on Form 4 for ELF?

The filer exercised 3,440 options at $8.23 on 08/14/2025, sold those 3,440 shares at $118.97, and sold an additional 1,190 shares at $118.84.

How many shares or derivative securities does the reporting person own after the reported ELF transactions?

After the reported transactions the filing shows 11,507 shares beneficially owned and 10,314 shares underlying options outstanding (derivative securities).

Does the Form 4 mention restricted stock units (RSUs) for ELF?

Yes. The filing states that the ownership totals include 821 restricted stock units.

Who signed the Form 4 for Lauren Cooks Levitan?

The Form 4 was signed by Scott K. Milsten, Attorney-in-Fact for Lauren Cooks Levitan on 08/18/2025.

Is there any indication the sales were made under a 10b5-1 plan?

The provided Form 4 text does not indicate that the transactions were made pursuant to a Rule 10b5-1 trading plan.