e.l.f. Beauty director buys 5,000 ELF shares

Accepted by SEC EDGAR 02/23/2026 - 04:07 PM EST Learn about SEC filing dates

Rhea-AI Filing Summary

e.l.f. Beauty, Inc. director Matthew Farrell reported an open-market purchase of common stock. On February 20, 2026, he bought 5,000 shares of e.l.f. Beauty common stock at a weighted average price of $92.9629 per share in multiple trades between $92.82 and $93.08. Following this transaction, Farrell directly owns 10,820 shares of common stock, which includes 980 restricted stock units.

Insider Trade Summary

Net Buyer: 5,000 shares

Net Buy 1 txn

Insider FARRELL MATTHEW

Role Director

Bought 5,000 shs ($465K)

Increase in Position 85.9%

Type	Security	Shares	Price	Value
Purchase	Common Stock, $0.01 par value	5,000	$92.9629	$465K

Holdings After Transaction: Common Stock, $0.01 par value — 10,820 shares (Direct)

Holdings Before and After: Common Stock, $0.01 par value, 5,820 to 10,820 shares (Direct)

Footnotes (2)

1. F1. The transaction was executed in multiple trades in prices ranging from $92.82 to $93.08, inclusive. The price reported in Column 4 above reflects the weighted average purchase price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares purchased at each respective price within the range set forth in this footnote.
2. F2. Includes 980 restricted stock units.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did e.l.f. Beauty (ELF) report on this Form 4?

The filing reports that director Matthew Farrell made an open-market purchase of 5,000 shares of e.l.f. Beauty common stock. The transaction occurred on February 20, 2026 and was executed as a non-derivative common stock trade.

At what price did Matthew Farrell buy e.l.f. Beauty (ELF) shares?

Matthew Farrell bought the shares at a weighted average price of $92.9629 per share. The transaction was executed in multiple trades, with prices ranging from $92.82 to $93.08, as disclosed in the detailed footnote to the filing.

How many e.l.f. Beauty (ELF) shares does Matthew Farrell own after this trade?

After the purchase, Matthew Farrell directly owns 10,820 shares of e.l.f. Beauty common stock. This total includes 980 restricted stock units, which are share-based awards that typically vest over time according to company-established schedules.

What type of insider is Matthew Farrell at e.l.f. Beauty (ELF)?

Matthew Farrell is reported as a director of e.l.f. Beauty, Inc. He is not listed as an officer or a ten percent owner in the filing, and the reported transaction involves his direct ownership of the company’s common stock.

Was the e.l.f. Beauty (ELF) insider transaction a buy or a sell?

The transaction was a buy. The Form 4 identifies the code as “P”, meaning a purchase, and describes it as an open-market purchase of common stock, confirming that this was an acquisition rather than a sale.

Do the reported e.l.f. Beauty (ELF) holdings include restricted stock units?

Yes. A footnote states that Farrell’s total of 10,820 shares following the transaction includes 980 restricted stock units. Restricted stock units are promised shares that typically convert into common stock upon vesting conditions being satisfied.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

FARRELL MATTHEW

(Last) (First) (Middle)

C/O E.L.F. BEAUTY, INC.

601 12TH STREET, SUITE 1400

(Street)

OAKLAND CA 94607

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
e.l.f. Beauty, Inc. [ ELF ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
02/20/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock, $0.01 par value	02/20/2026		P		5,000	A	$92.9629(1)	10,820(2)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The transaction was executed in multiple trades in prices ranging from $92.82 to $93.08, inclusive. The price reported in Column 4 above reflects the weighted average purchase price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares purchased at each respective price within the range set forth in this footnote.

2. Includes 980 restricted stock units.

	/s/ Scott K. Milsten, Attorney-in-Fact for Matthew Farrell	02/23/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.