elf Beauty SEC Filings

Officer sale under 10b5-1 plan: Kory Marchisotto, Senior Vice President and Chief Marketing Officer of e.l.f. Beauty, Inc. (ELF), reported the sale of 13,515 shares of the issuer's common stock on 09/12/2025 at a weighted-average price of $140.1019 per share. The filer states the transaction was made pursuant to a 10b5-1 trading plan adopted on December 10, 2024, and that execution occurred in multiple trades at prices ranging from $140.00 to $140.58. After the sale, the reporting person beneficially owned 144,788 shares, which include 47,398 restricted stock units.

Jennifer Catherine Hartnett, Chief Commercial Officer of e.l.f. Beauty, Inc. (ELF), reported planned sales of company common stock under a 10b5-1 trading plan adopted June 12, 2025. On 09/11/2025 she sold a total of 1,304 shares in three separate transactions at weighted-average prices of $134.77, $135.514, and $137.4966, respectively. Her reported beneficial ownership after the transactions declined from prior levels to 52,599 shares, which includes 50,024 restricted stock units. Each sale was executed in multiple trades within disclosed price ranges and the filer offered to provide trade-level detail on request.

Insider transaction summary for e.l.f. Beauty, Inc. (ELF): Senior Vice President and General Counsel Scott Milsten executed a planned set of transactions on 09/12/2025 under a 10b5-1 trading plan adopted June 11, 2025. He exercised 15,000 stock options at an exercise price of $26.84 per share and immediately sold 15,000 common shares in multiple trades at a weighted average sale price of $140.2843 per share. After these transactions he beneficially owned 127,406 shares (including 46,855 restricted stock units) and reported an indirect holding of 22,761 shares through the Milsten/Conner Trust dated October 17, 2008.

Form 144 notice for e.l.f. Beauty, Inc. (ELF) reports a proposed sale of 15,000 common shares through Morgan Stanley Smith Barney LLC, with an aggregate market value of $2,071,050.00. The filing shows approximately 56,734,903 shares outstanding and an approximate sale date of 09/12/2025 on the NYSE. The securities were acquired and paid for on 09/12/2025 by exercise of stock options from the issuer, with payment in cash. The filing also discloses a 10b5-1 sale by Scott Kenneth Milsten of 55,581 shares on 09/10/2025 generating gross proceeds of $7,479,016.63. The form includes the standard representation that the seller does not possess undisclosed material adverse information and cautions about criminal penalties for false statements.

Form 144 notice for e.l.f. Beauty, Inc. (ELF) reports a proposed sale of 13,515 common shares through Morgan Stanley Smith Barney on the NYSE, with an aggregate market value of $1,866,016.05 and approximate sale date of 09/12/2025. The filing identifies the shares to be sold as previously acquired as 2,846 Restricted Stock Units (06/01/2025) and 10,669 Performance Stock Units (04/21/2025), both issued by the company.

The filer certifies no undisclosed material adverse information and indicates there were no sales in the past three months to report. The notice includes broker details (Morgan Stanley Smith Barney LLC) and confirms the transaction is reported under Rule 144.

Scott K. Milsten, Senior Vice President, General Counsel, Corporate Secretary & Chief People Officer of e.l.f. Beauty, Inc. (ELF), reported multiple transactions executed on 09/10/2025 pursuant to a 10b5-1 trading plan adopted June 11, 2025. The filing shows acquisitions of 17,281 and 33,300 stock options (exercise prices $17 and $26.84) and a series of open-market sales totaling 55,581 common shares at weighted-average prices in price bands from about $132.00 to $139.10. Following the reported activity, the reporting person beneficially owns 112,406 shares directly and 22,761 shares indirectly through the Milsten/Conner Trust dated October 17, 2008. The filing is signed by Mr. Milsten on 09/12/2025.

Form 144 filed for e.l.f. Beauty, Inc. (ELF) reports a proposed sale of 1,304 common shares through Morgan Stanley Smith Barney with an aggregate market value of $175,309.76. The filing shows these shares were acquired on 06/03/2025 as restricted stock units granted by the issuer and were eligible for sale the same date. The filing lists approximately 56,734,903 shares outstanding, and the proposed sale is scheduled around 09/11/2025 on the NYSE. No other sales by the reporting person were reported in the past three months. The filer certifies no undisclosed material adverse information and includes the routine representations required by Rule 144 and Rule 10b5-1 guidance.

Mandy J. Fields, Senior Vice President and Chief Financial Officer of e.l.f. Beauty, Inc. (ELF), reported multiple sales of company common stock executed on 09/08/2025 under a 10b5-1 trading plan adopted June 9, 2025. The Form 4 shows seven sale tranches ranging from 5,001 to 11,586 shares with weighted-average prices reported between $133.7686 and $139.4482, reflecting execution price ranges disclosed in footnotes. Following each reported sale tranche the filing lists remaining beneficial ownership amounts of 111,743; 100,157; 91,270; 82,170; 75,869; 69,155; and 64,154 shares respectively. The filing also discloses that the total holdings include 47,398 restricted stock units. The transactions were signed by an attorney-in-fact on 09/10/2025.

e.l.f. Beauty, Inc. (ELF) filed a Form 144 to report a proposed sale of company common stock by an insider. The notice names Morgan Stanley Smith Barney LLC as the broker and indicates 55,581 shares may be sold on or about 09/10/2025 on the NYSE, with an aggregate market value of $7,716,310.23 and total shares outstanding listed as 56,734,903. The securities were largely acquired by exercise of stock options on 09/10/2025 (50,581 shares, paid in cash) and restricted stock units on 06/01/2024 (5,000 shares). The filer certifies there are no undisclosed material adverse facts and reports no shares sold in the past three months.