Welcome to our dedicated page for elf Beauty SEC filings (Ticker: ELF), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
The e.l.f. Beauty, Inc. (NYSE: ELF) SEC filings page on Stock Titan provides direct access to the company’s regulatory disclosures, along with AI-powered summaries to help interpret key information. As a public beauty company with a multi-brand portfolio that includes e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Well People, Naturium and rhode, e.l.f. Beauty uses its SEC filings to report financial performance, acquisitions, governance matters and other material events.
Among the most relevant documents for ELF investors are its annual reports on Form 10-K and quarterly reports on Form 10-Q, which detail net sales, margins, expenses, liquidity, debt levels and risk factors. For example, the company’s earnings press releases referenced in Form 8-K filings discuss net sales growth across retailer and e-commerce channels, changes in gross margin, SG&A trends, adjusted EBITDA and net income, as well as outlook for future periods. Stock Titan’s AI tools can highlight the sections that matter most, such as segment performance and non-GAAP reconciliations, without requiring readers to parse every line.
Current reports on Form 8-K are especially important for tracking material events at e.l.f. Beauty. Recent 8-K filings describe the completion of the acquisition of HRBeauty LLC (rhode), the establishment of a new term loan facility under an amended credit agreement, and the issuance of earnings press releases. An 8-K/A provides the required financial statements and pro forma information for the rhode acquisition. AI-generated overviews can explain the implications of these events, such as how new debt facilities and acquisitions may affect the company’s capital structure and brand portfolio.
Investors interested in governance and executive compensation can review e.l.f. Beauty’s definitive proxy statement (DEF 14A), which outlines items of business for the annual meeting, including director elections, advisory votes on executive compensation and auditor ratification. The proxy also discusses performance metrics, compensation design and the company’s perspective on its long run of net sales and market share growth.
In addition, Stock Titan surfaces insider transaction reports on Form 4 and other ownership-related filings when available, allowing users to monitor equity awards, stock sales or purchases by directors and executives. Real-time updates from EDGAR, combined with AI explanations, help investors quickly understand how each filing fits into the broader story of e.l.f. Beauty’s growth, financing activities and governance practices.
Scott Milsten, a senior executive of e.l.f. Beauty, Inc. (ELF), reported the sale of 15,000 shares of the company’s common stock under a pre-established 10b5-1 trading plan adopted June 11, 2025. The shares were sold on 09/17/2025 in multiple trades at prices ranging from $150.00 to $150.77, with a weighted average sale price of $150.2285. After the sale the reporting person beneficially owned 97,406 shares directly, plus an additional 22,761 shares held indirectly by the Milsten/Conner Trust dated October 17, 2008, which includes 46,855 restricted stock units.
The Form 4 identifies Milsten’s roles as Senior Vice President, General Counsel, Corporate Secretary & Chief People Officer and confirms the transaction was executed pursuant to the specified 10b5-1 plan. No derivative securities were reported.
Insider sale by e.l.f. Beauty CFO reported on Form 4. Mandy J. Fields, Senior Vice President and Chief Financial Officer, reported the sale of 5,298 shares of e.l.f. Beauty, Inc. (ELF) on 09/17/2025 under a pre-established 10b5-1 trading plan adopted June 9, 2025. The reported weighted-average sale price was $150.2073, with executed trade prices ranging from $150.00 to $150.37. Following the sale, Ms. Fields beneficially owns 58,856 shares, which includes 47,398 restricted stock units. The filing was signed by an attorney-in-fact on 09/18/2025.
Joshua Allen Franks, SVP, Operations at e.l.f. Beauty, Inc. (ELF), reported an insider sale on 09/16/2025 carried out under a pre-established 10b5-1 trading plan adopted December 9, 2024. The filing shows 7,913 shares were sold at $145 per share. After the sale Mr. Franks beneficially owned 99,369 shares, which the filing notes include 47,398 restricted stock units. The Form 4 was signed by an attorney-in-fact on 09/18/2025. No derivatives or other transactions are reported in this filing.
Form 144 filing for e.l.f. Beauty, Inc. (ELF): An insider proposes to sell 10,812 common shares through Morgan Stanley Smith Barney on 09/17/2025 with an aggregate market value of $1,549,143.36. The filer reports total shares outstanding of 56,734,903, so the proposed sale represents approximately 0.019% of outstanding shares. The shares were originally acquired as restricted stock units on 03/01/2023. The filing also discloses a recent 10b5-1 sale on 09/12/2025 of 13,515 shares for gross proceeds of $1,893,477.37.
Form 144 notice for e.l.f. Beauty, Inc. (ELF) shows a proposed sale of 5,298 common shares through Morgan Stanley Smith Barney LLC with an aggregate market value of $759,097.44. The shares approximate 56,734,903 shares outstanding and are scheduled for sale on or about 09/17/2025 on the NYSE. The securities were acquired as Performance Stock Units from the issuer on 04/21/2025 and fully vested/paid on that date. The filing also discloses 10b5-1 sales by Mandy Fields of 55,692 shares on 09/08/2025 generating $7,589,682.39. The filer affirms no undisclosed material adverse information and references Rule 10b5-1 procedures.
Insider sale notice for e.l.f. Beauty, Inc. (ELF): This Form 144 reports a proposed sale of 15,000 common shares through Morgan Stanley Smith Barney with an aggregate market value of $2,149,200, scheduled approximately on 09/17/2025. The filer, identified in related sale records as Scott Kenneth Milsten, acquired the securities as company awards: 4,995 restricted stock units on 06/01/2024 and 10,005 performance stock units on 04/17/2024. The filing also shows recent 10b5-1 plan sales: 55,581 shares on 09/10/2025 (gross proceeds $7,479,016.63) and 15,000 shares on 09/12/2025 (gross proceeds $2,104,264.50). Total shares outstanding noted: 56,734,903.
e.l.f. Beauty, Inc. reported a Form 144 notice for the proposed sale of 7,913 shares of common stock through Morgan Stanley Smith Barney LLC with an aggregate market value of $1,142,399.81. The filing lists 56,734,903 shares outstanding and an approximate sale date of 09/16/2025 on the NYSE. The shares were acquired as equity compensation: 6,401 Performance Stock Units on 04/21/2025 and 1,512 Restricted Stock Units on 06/01/2025, with payment noted as N/A. The filer indicates no securities sold in the past three months and affirms no undisclosed material adverse information. The notice includes the standard Rule 10b5-1 and attestation language.
Officer sale under 10b5-1 plan: Kory Marchisotto, Senior Vice President and Chief Marketing Officer of e.l.f. Beauty, Inc. (ELF), reported the sale of 13,515 shares of the issuer's common stock on 09/12/2025 at a weighted-average price of $140.1019 per share. The filer states the transaction was made pursuant to a 10b5-1 trading plan adopted on December 10, 2024, and that execution occurred in multiple trades at prices ranging from $140.00 to $140.58. After the sale, the reporting person beneficially owned 144,788 shares, which include 47,398 restricted stock units.
Jennifer Catherine Hartnett, Chief Commercial Officer of e.l.f. Beauty, Inc. (ELF), reported planned sales of company common stock under a 10b5-1 trading plan adopted June 12, 2025. On 09/11/2025 she sold a total of 1,304 shares in three separate transactions at weighted-average prices of $134.77, $135.514, and $137.4966, respectively. Her reported beneficial ownership after the transactions declined from prior levels to 52,599 shares, which includes 50,024 restricted stock units. Each sale was executed in multiple trades within disclosed price ranges and the filer offered to provide trade-level detail on request.
Insider transaction summary for e.l.f. Beauty, Inc. (ELF): Senior Vice President and General Counsel Scott Milsten executed a planned set of transactions on 09/12/2025 under a 10b5-1 trading plan adopted June 11, 2025. He exercised 15,000 stock options at an exercise price of $26.84 per share and immediately sold 15,000 common shares in multiple trades at a weighted average sale price of $140.2843 per share. After these transactions he beneficially owned 127,406 shares (including 46,855 restricted stock units) and reported an indirect holding of 22,761 shares through the Milsten/Conner Trust dated October 17, 2008.