Welcome to our dedicated page for elf Beauty SEC filings (Ticker: ELF), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
The e.l.f. Beauty, Inc. (NYSE: ELF) SEC filings page on Stock Titan provides direct access to the company’s regulatory disclosures, along with AI-powered summaries to help interpret key information. As a public beauty company with a multi-brand portfolio that includes e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Well People, Naturium and rhode, e.l.f. Beauty uses its SEC filings to report financial performance, acquisitions, governance matters and other material events.
Among the most relevant documents for ELF investors are its annual reports on Form 10-K and quarterly reports on Form 10-Q, which detail net sales, margins, expenses, liquidity, debt levels and risk factors. For example, the company’s earnings press releases referenced in Form 8-K filings discuss net sales growth across retailer and e-commerce channels, changes in gross margin, SG&A trends, adjusted EBITDA and net income, as well as outlook for future periods. Stock Titan’s AI tools can highlight the sections that matter most, such as segment performance and non-GAAP reconciliations, without requiring readers to parse every line.
Current reports on Form 8-K are especially important for tracking material events at e.l.f. Beauty. Recent 8-K filings describe the completion of the acquisition of HRBeauty LLC (rhode), the establishment of a new term loan facility under an amended credit agreement, and the issuance of earnings press releases. An 8-K/A provides the required financial statements and pro forma information for the rhode acquisition. AI-generated overviews can explain the implications of these events, such as how new debt facilities and acquisitions may affect the company’s capital structure and brand portfolio.
Investors interested in governance and executive compensation can review e.l.f. Beauty’s definitive proxy statement (DEF 14A), which outlines items of business for the annual meeting, including director elections, advisory votes on executive compensation and auditor ratification. The proxy also discusses performance metrics, compensation design and the company’s perspective on its long run of net sales and market share growth.
In addition, Stock Titan surfaces insider transaction reports on Form 4 and other ownership-related filings when available, allowing users to monitor equity awards, stock sales or purchases by directors and executives. Real-time updates from EDGAR, combined with AI explanations, help investors quickly understand how each filing fits into the broader story of e.l.f. Beauty’s growth, financing activities and governance practices.
Form 144 notice for e.l.f. Beauty, Inc. (ELF) reports a proposed sale of 15,000 common shares through Morgan Stanley Smith Barney LLC, with an aggregate market value of $2,071,050.00. The filing shows approximately 56,734,903 shares outstanding and an approximate sale date of 09/12/2025 on the NYSE. The securities were acquired and paid for on 09/12/2025 by exercise of stock options from the issuer, with payment in cash. The filing also discloses a 10b5-1 sale by Scott Kenneth Milsten of 55,581 shares on 09/10/2025 generating gross proceeds of $7,479,016.63. The form includes the standard representation that the seller does not possess undisclosed material adverse information and cautions about criminal penalties for false statements.
Form 144 notice for e.l.f. Beauty, Inc. (ELF) reports a proposed sale of 13,515 common shares through Morgan Stanley Smith Barney on the NYSE, with an aggregate market value of $1,866,016.05 and approximate sale date of 09/12/2025. The filing identifies the shares to be sold as previously acquired as 2,846 Restricted Stock Units (06/01/2025) and 10,669 Performance Stock Units (04/21/2025), both issued by the company.
The filer certifies no undisclosed material adverse information and indicates there were no sales in the past three months to report. The notice includes broker details (Morgan Stanley Smith Barney LLC) and confirms the transaction is reported under Rule 144.
Scott K. Milsten, Senior Vice President, General Counsel, Corporate Secretary & Chief People Officer of e.l.f. Beauty, Inc. (ELF), reported multiple transactions executed on 09/10/2025 pursuant to a 10b5-1 trading plan adopted June 11, 2025. The filing shows acquisitions of 17,281 and 33,300 stock options (exercise prices $17 and $26.84) and a series of open-market sales totaling 55,581 common shares at weighted-average prices in price bands from about $132.00 to $139.10. Following the reported activity, the reporting person beneficially owns 112,406 shares directly and 22,761 shares indirectly through the Milsten/Conner Trust dated October 17, 2008. The filing is signed by Mr. Milsten on 09/12/2025.
Form 144 filed for e.l.f. Beauty, Inc. (ELF) reports a proposed sale of 1,304 common shares through Morgan Stanley Smith Barney with an aggregate market value of $175,309.76. The filing shows these shares were acquired on 06/03/2025 as restricted stock units granted by the issuer and were eligible for sale the same date. The filing lists approximately 56,734,903 shares outstanding, and the proposed sale is scheduled around 09/11/2025 on the NYSE. No other sales by the reporting person were reported in the past three months. The filer certifies no undisclosed material adverse information and includes the routine representations required by Rule 144 and Rule 10b5-1 guidance.
Mandy J. Fields, Senior Vice President and Chief Financial Officer of e.l.f. Beauty, Inc. (ELF), reported multiple sales of company common stock executed on 09/08/2025 under a 10b5-1 trading plan adopted June 9, 2025. The Form 4 shows seven sale tranches ranging from 5,001 to 11,586 shares with weighted-average prices reported between $133.7686 and $139.4482, reflecting execution price ranges disclosed in footnotes. Following each reported sale tranche the filing lists remaining beneficial ownership amounts of 111,743; 100,157; 91,270; 82,170; 75,869; 69,155; and 64,154 shares respectively. The filing also discloses that the total holdings include 47,398 restricted stock units. The transactions were signed by an attorney-in-fact on 09/10/2025.
e.l.f. Beauty, Inc. (ELF) filed a Form 144 to report a proposed sale of company common stock by an insider. The notice names Morgan Stanley Smith Barney LLC as the broker and indicates 55,581 shares may be sold on or about 09/10/2025 on the NYSE, with an aggregate market value of $7,716,310.23 and total shares outstanding listed as 56,734,903. The securities were largely acquired by exercise of stock options on 09/10/2025 (50,581 shares, paid in cash) and restricted stock units on 06/01/2024 (5,000 shares). The filer certifies there are no undisclosed material adverse facts and reports no shares sold in the past three months.
Form 144 notice for e.l.f. Beauty, Inc. (ELF) reports a proposed sale of 55,692 common shares through Morgan Stanley Smith Barney LLC on the NYSE, with an aggregate market value of $7,461,057.24 and approximately 56,734,903 shares outstanding. The approximate date of sale is 09/08/2025. The filing discloses the acquisition history for the shares to be sold: 26,634 shares from RSUs/RSAs acquired on 06/01/2024 and 29,058 shares from Performance Stock Units acquired on 04/21/2025. The filer reports no securities sold in the past three months and includes the standard representation that the seller is not aware of undisclosed material adverse information.
e.l.f. Beauty director Gayle Tait sold 565 shares of common stock on 08/28/2025 at $130.20 per share, reducing her direct holdings to 5,202 shares. The filing on Form 4 shows the sale was reported by an attorney-in-fact and the remaining beneficial ownership includes 1,633 restricted stock units specifically disclosed. The report identifies Tait as a director and indicates this Form 4 was filed by one reporting person. No derivative transactions or additional amendments are disclosed in the submission.
Maureen C. Watson, a director of e.l.f. Beauty, Inc. (ELF), reported a sale of 785 shares of the issuer's common stock on 08/28/2025 at a price of $128.3982 per share. After the reported transaction, she beneficially owned 2,745 shares in total, which the filing states includes 1,642 restricted stock units. The Form 4 was filed as a single reporting person report and signed by Scott K. Milsten as attorney-in-fact on 08/29/2025.
Form 144 notice for e.l.f. Beauty, Inc. (ELF) reports a proposed sale of 785 restricted common shares by the named person through Morgan Stanley Smith Barney on the NYSE, with an aggregate market value of $100,792.59 and an approximate sale date of 08/28/2025. The shares were acquired as restricted stock on 08/22/2024 and payment was recorded as not applicable.
The filing also discloses a prior sale by Maureen C. Watson of 3,875 common shares on 06/03/2025 generating gross proceeds of $445,625.00. The filer certifies no undisclosed material adverse information and includes the standard Rule 144 representations.