ELF insider sale: Director Gayle Tait sold 565 shares at $130.20

Rhea-AI Filing Summary

e.l.f. Beauty director Gayle Tait sold 565 shares of common stock on 08/28/2025 at $130.20 per share, reducing her direct holdings to 5,202 shares. The filing on Form 4 shows the sale was reported by an attorney-in-fact and the remaining beneficial ownership includes 1,633 restricted stock units specifically disclosed. The report identifies Tait as a director and indicates this Form 4 was filed by one reporting person. No derivative transactions or additional amendments are disclosed in the submission.

Insights

Corporate Governance Expert

TL;DR: Director sale disclosed; appears routine and increases public transparency but lacks context on intent.

The Form 4 documents a direct disposition of 565 shares at $130.20, leaving 5,202 shares beneficially owned, including 1,633 restricted stock units. From a governance perspective, timely and clear reporting of insider transactions supports market transparency and compliance with Section 16 requirements. The filing does not include any 10b5-1 plan notation or other explanatory detail, so the transaction's motivation or preplanned nature is not specified in the form itself.

Securities Analyst

TL;DR: Insider sale of modest size relative to typical director holdings; impact on valuation is likely neutral.

The sale of 565 shares at $130.20 is recorded without concurrent derivative activity. The remaining 5,202 shares (including 1,633 RSUs) represent the disclosed post-transaction holding. The size of the sale, as presented, appears immaterial to company capitalization and does not by itself indicate material change to insider ownership levels. The Form 4 provides concrete figures but no further context such as tax-related sales or scheduled plan transactions.

Insider Trade Summary

Net Seller: 565 shares

Net Sell 1 txn

Insider Tait Gayle

Role Director

Sold 565 shs ($74K)

Type	Security	Shares	Price	Value
Sale	Common Stock, $0.01 par value	565	$130.20	$74K

Holdings After Transaction: Common Stock, $0.01 par value — 5,202 shares (Direct)

Footnotes (1)

1. F1. Includes 1,633 restricted stock units.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did e.l.f. Beauty (ELF) report on this Form 4?

The filing reports that director Gayle Tait sold 565 shares of common stock on 08/28/2025 at a price of $130.20 per share.

How many ELF shares does Gayle Tait own after the reported sale?

Following the sale, the Form 4 reports 5,202 shares beneficially owned by Gayle Tait, which includes 1,633 restricted stock units disclosed in the form.

What is Gayle Tait's relationship to e.l.f. Beauty as stated in the filing?

The Form 4 identifies Gayle Tait as a Director of e.l.f. Beauty, Inc.

Was the Form 4 filed jointly or by a single reporting person for ELF?

The filing indicates it was a Form filed by one reporting person (not a joint filing).

Who signed the Form 4 reporting Gayle Tait's transaction?

The Form 4 was signed by Scott K. Milsten, Attorney-in-Fact for Gayle Tait on 08/29/2025.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 08/29/2025 - 04:09 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Tait Gayle

(Last) (First) (Middle)

C/O E.L.F. BEAUTY, INC.

570 10TH STREET, 3RD FLOOR

(Street)

OAKLAND CA 94607

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
e.l.f. Beauty, Inc. [ ELF ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
08/28/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock, $0.01 par value	08/28/2025		S		565	D	$130.2	5,202(1)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Includes 1,633 restricted stock units.

	/s/ Scott K. Milsten, Attorney-in-Fact for Gayle Tait	08/29/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.