e.l.f. Beauty (ELF) CMO trades 12,173 shares in 10b5-1 sale

Rhea-AI Filing Summary

Kory Marchisotto, Senior Vice President and Chief Marketing Officer of e.l.f. Beauty, Inc., reported selling 12,173 shares of common stock on 2026-08-04 at a weighted average price of $88.0157 per share, in multiple trades between $88.00 and $88.05, pursuant to a Rule 10b5-1 trading plan adopted on March 3, 2026. Following this sale, Marchisotto directly holds 169,695 shares of common stock, which includes 66,981 restricted stock units.

Insider Trade Summary

Net Seller: 12,173 shares

Net Sell 1 txn

Insider MARCHISOTTO KORY

Role See Remarks

Sold 12,173 shs ($1.07M)

Type	Security	Shares	Price	Value
Sale	Common Stock, $0.01 par value F1, F2, F3	12,173	$88.0157	$1.07M

Holdings After Transaction: Common Stock, $0.01 par value — 169,695 shares (Direct)

Footnotes (3)

1. F1. Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on March 3, 2026.
2. F2. The transaction was executed in multiple trades in prices ranging from $88.00 to $88.05, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.
3. F3. Includes 66,981 restricted stock units.

Key Figures

Shares Sold: 12,173 shares Weighted Average Sale Price: $88.0157 per share Sale Price Range: $88.00–$88.05 per share +4 more

7 metrics

Shares Sold 12,173 shares Common stock sold by Kory Marchisotto on 2026-08-04

Weighted Average Sale Price $88.0157 per share Average price for 12,173 shares sold on 2026-08-04

Sale Price Range $88.00–$88.05 per share Range of prices for multiple trades making up the reported sale

Shares Held After Transaction 169,695 shares Direct holdings reported following the sale by Kory Marchisotto

Restricted Stock Units Included 66,981 RSUs RSUs included within the 169,695 post-transaction shares

Transaction Date 2026-08-04 Date of the reported open-market or private sale

10b5-1 Plan Adoption Date March 3, 2026 Date the Rule 10b5-1 trading plan was adopted

Key Terms

Rule 10b5-1 trading plan, restricted stock units, weighted average sale price

3 terms

Rule 10b5-1 trading plan regulatory

"Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

restricted stock units financial

"Includes 66,981 restricted stock units."

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

weighted average sale price financial

"The price reported in Column 4 above reflects the weighted average sale price."

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 4 Insider Transactions: What Each Field Means →

Available on EDGAR 08/06/2026 - 04:18 PM Accepted by SEC EDGAR 08/06/2026 - 04:16 PM Learn about SEC filing dates

FAQ

What insider transaction did e.l.f. Beauty (ELF) report for Kory Marchisotto?

e.l.f. Beauty reported that Kory Marchisotto, its Senior Vice President and Chief Marketing Officer, sold 12,173 shares of common stock on 2026-08-04. The sale was executed at a weighted average price of $88.0157 per share.

At what prices were the e.l.f. Beauty (ELF) shares sold in this Form 4?

The reported sale occurred in multiple trades with prices ranging from $88.00 to $88.05 per share. The Form 4 discloses a weighted average sale price of $88.0157 per share for the 12,173 shares sold.

How many e.l.f. Beauty (ELF) shares does Kory Marchisotto hold after the sale?

After the reported transaction, Kory Marchisotto directly holds 169,695 shares of e.l.f. Beauty common stock. This reported total explicitly includes 66,981 restricted stock units as part of the overall share count.

Was the e.l.f. Beauty (ELF) insider sale made under a Rule 10b5-1 plan?

Yes. The Form 4 footnotes state the sale was made pursuant to a Rule 10b5-1 trading plan. That plan was adopted on March 3, 2026 by the reporting person, Kory Marchisotto.

What role does the reporting person hold at e.l.f. Beauty (ELF)?

The reporting person, Kory Marchisotto, serves as Senior Vice President and Chief Marketing Officer of e.l.f. Beauty, Inc. This officer role is disclosed in the filing’s remarks section, clarifying the insider’s corporate position.

Does the e.l.f. Beauty (ELF) Form 4 mention restricted stock units?

Yes. A footnote explains that the post-transaction holding of 169,695 shares includes 66,981 restricted stock units. This indicates a significant portion of Marchisotto’s reported holdings consists of RSU-based equity awards.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

MARCHISOTTO KORY

(Last) (First) (Middle)

C/O E.L.F. BEAUTY, INC.

570 10TH STREET

(Street)

OAKLAND CALIFORNIA 94607

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
e.l.f. Beauty, Inc. [ ELF ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	See Remarks

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
08/04/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock, $0.01 par value	08/04/2026		S(1)		12,173	D	$88.0157(2)	169,695(3)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on March 3, 2026.

2. The transaction was executed in multiple trades in prices ranging from $88.00 to $88.05, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.

3. Includes 66,981 restricted stock units.

Remarks:

Senior Vice President, Chief Marketing Officer

	/s/ Scott Milsten, Attorney-in-Fact for Kory Marchisotto	08/06/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)