e.l.f. Beauty CFO sells 16,065 shares in plan trade

Rhea-AI Filing Summary

e.l.f. Beauty, Inc. (ELF) reports that Senior Vice President and Chief Financial Officer Mandy J. Fields sold a total of 16,065 shares of common stock on September 8, 2026 in several open-market transactions under a Rule 10b5-1 trading plan adopted on June 9, 2026.

The sales were executed in tranches of 7,965; 4,650; 2,850; and 600 shares at weighted average prices between $103.18 and $106.87 per share. Following these transactions, her holdings include 66,981 restricted stock units.

Insider Trade Summary 10b5-1

Net Seller: 16,065 shares

Net Sell 4 txns

Insider FIELDS MANDY J

Role See Remarks

Sold 16,065 shs ($1.68M)

Type	Security	Shares	Price	Value
Sale	Common Stock, $0.01 par value F1, F2, F3	7,965	$103.8316	$827K
Sale	Common Stock, $0.01 par value F1, F4, F3	4,650	$104.7279	$487K
Sale	Common Stock, $0.01 par value F1, F5, F3	2,850	$105.6463	$301K
Sale	Common Stock, $0.01 par value F1, F6, F3	600	$106.6123	$64K

Holdings After Transaction: Common Stock, $0.01 par value — 90,896 shares (Direct)

Footnotes (6)

1. F1. Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on June 9, 2026.
2. F2. The transaction was executed in multiple trades in prices ranging from $103.18 to $104.16, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.
3. F3. Includes 66,981 restricted stock units.
4. F4. The transaction was executed in multiple trades in prices ranging from $104.20 to $105.19, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.
5. F5. The transaction was executed in multiple trades in prices ranging from $105.20 to $106.19, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.
6. F6. The transaction was executed in multiple trades in prices ranging from $106.28 to $106.87, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.

Key Figures

Shares sold (total): 16,065 shares Shares sold (largest block): 7,965 shares Weighted average sale price (block 1): $103.8316 per share +5 more

8 metrics

Shares sold (total) 16,065 shares Common stock sold by CFO on September 8, 2026

Shares sold (largest block) 7,965 shares Largest individual transaction block on September 8, 2026

Weighted average sale price (block 1) $103.8316 per share 7,965-share sale on September 8, 2026

Weighted average sale price (block 2) $104.7279 per share 4,650-share sale on September 8, 2026

Weighted average sale price (block 3) $105.6463 per share 2,850-share sale on September 8, 2026

Weighted average sale price (block 4) $106.6123 per share 600-share sale on September 8, 2026

Restricted stock units held 66,981 RSUs RSUs included in CFO’s holdings after the reported transactions

Rule 10b5-1 plan adoption date June 9, 2026 Plan under which the September 8, 2026 sales were executed

Key Terms

Rule 10b5-1 trading plan, restricted stock units, weighted average sale price

3 terms

Rule 10b5-1 trading plan regulatory

"Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

restricted stock units financial

"Includes 66,981 restricted stock units."

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

weighted average sale price financial

"The price reported in Column 4 above reflects the weighted average sale price."

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did e.l.f. Beauty (ELF) disclose for Mandy J. Fields?

e.l.f. Beauty disclosed that CFO Mandy J. Fields sold a total of 16,065 shares of ELF common stock on September 8, 2026 in multiple open-market transactions under a Rule 10b5-1 trading plan.

At what prices were the ELF shares sold by the CFO on September 8, 2026?

The CFO’s ELF share sales on September 8, 2026 were executed at weighted average prices ranging from $103.18 to $106.87 per share, with reported averages of $103.8316, $104.7279, $105.6463, and $106.6123 for the four transaction blocks.

How many ELF shares did the CFO sell in each transaction block?

On September 8, 2026, the CFO sold ELF common stock in four blocks: 7,965 shares, 4,650 shares, 2,850 shares, and 600 shares, totaling 16,065 shares sold in open-market transactions.

Was the ELF insider sale by the CFO made under a Rule 10b5-1 plan?

Yes. The filing states that each transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 9, 2026, and the document-level 10b5-1 checkbox is marked as affirmed.

What continuing equity interest does the ELF CFO have after these sales?

After the reported sales, the CFO’s holdings include 66,981 restricted stock units of ELF common stock. The filing indicates these RSUs are part of her remaining equity position but does not state her total share count after the transactions.

How were the ELF sale prices for the CFO’s trades determined in the Form 4?

For each block, the Form 4 reports a weighted average sale price. Footnotes explain the trades were executed in multiple transactions within price ranges, and the reporting person undertakes to provide full per-trade details upon request.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

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Available on EDGAR 09/10/2026 - 04:09 PM Accepted by SEC EDGAR 09/10/2026 - 04:08 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

FIELDS MANDY J

(Last) (First) (Middle)

C/O E.L.F. BEAUTY, INC.

601 12TH STREET, SUITE 1400

(Street)

OAKLAND CALIFORNIA 94607

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
e.l.f. Beauty, Inc. [ ELF ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	See Remarks

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
09/08/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock, $0.01 par value	09/08/2026		S(1)		7,965	D	$103.8316(2)	98,996(3)	D
Common Stock, $0.01 par value	09/08/2026		S(1)		4,650	D	$104.7279(4)	94,346(3)	D
Common Stock, $0.01 par value	09/08/2026		S(1)		2,850	D	$105.6463(5)	91,496(3)	D
Common Stock, $0.01 par value	09/08/2026		S(1)		600	D	$106.6123(6)	90,896(3)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on June 9, 2026.

2. The transaction was executed in multiple trades in prices ranging from $103.18 to $104.16, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.

3. Includes 66,981 restricted stock units.

4. The transaction was executed in multiple trades in prices ranging from $104.20 to $105.19, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.

5. The transaction was executed in multiple trades in prices ranging from $105.20 to $106.19, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.

6. The transaction was executed in multiple trades in prices ranging from $106.28 to $106.87, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.

Remarks:

Senior Vice President and Chief Financial Officer

	/s/ Scott Milsten, Attorney-in-Fact for Mandy J. Fields	09/10/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)