e.l.f. Beauty officer plans $1.76M stock sale

Rhea-AI Filing Summary

e.l.f. Beauty, Inc. (ELF) received a notice that officer Mandy Fields plans to sell 16,065 shares of common stock through Morgan Stanley Smith Barney LLC, with an indicated aggregate market value of $1,761,848.55 and 59,007,996 shares of common stock stated as outstanding.

The planned sale relates to 11,458 shares from Performance Stock Units vesting on April 21, 2025 and 4,607 shares from Restricted Stock Units vesting on June 1, 2026. Over the prior three months, Fields sold 4,327 shares for $222,970.31.

Key Figures

Planned shares to be sold: 16,065 shares Aggregate market value of planned sale: $1,761,848.55 Shares outstanding: 59,007,996 shares +4 more

7 metrics

Planned shares to be sold 16,065 shares Common stock listed for sale by officer Mandy Fields under Rule 144

Aggregate market value of planned sale $1,761,848.55 Value associated with the 16,065 ELF common shares to be sold

Shares outstanding 59,007,996 shares Common shares stated as outstanding for e.l.f. Beauty, Inc.

Performance Stock Units shares 11,458 shares Common shares underlying PSUs dated April 21, 2025 included in planned sale

Restricted Stock Units shares 4,607 shares Common shares underlying RSUs dated June 1, 2026 included in planned sale

Shares sold in past 3 months 4,327 shares Shares of ELF common stock sold by Mandy Fields during the past three months

Proceeds from past 3 months’ sales $222,970.31 Total consideration for 4,327 ELF shares sold by Mandy Fields

Key Terms

Rule 144, Performance Stock Units, Restricted Stock Units, aggregate market value

4 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

Performance Stock Units financial

"Common | 04/21/2025 | Performance Stock Units | Issuer"

Performance stock units are a type of company award that grants employees shares of stock only if certain performance goals are met. They motivate employees to work toward specific company achievements, aligning their interests with those of shareholders. For investors, they can influence a company's future stock supply and reflect management’s confidence in reaching key targets.

Restricted Stock Units financial

"Common | 06/01/2026 | Restricted Stock Units | Issuer"

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

aggregate market value financial

"Common | Morgan Stanley Smith Barney LLC ... | 16065 | 1761848.55"

Aggregate market value is the combined price you would pay to buy all outstanding shares of a company or all companies in a group at current market prices — essentially the sum of each stock’s market capitalization. It matters to investors because it shows the overall size and weight of an investment or sector (like the total cost to buy every piece of a puzzle), helps compare scale across companies or markets, and influences index composition and risk exposure.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What share sale is being reported for ELF by officer Mandy Fields?

Officer Mandy Fields plans to sell 16,065 shares of e.l.f. Beauty, Inc. common stock through Morgan Stanley Smith Barney LLC, with an indicated aggregate market value of $1,761,848.55 in this Rule 144 notice.

What types of equity awards are involved in Mandy Fields’ planned ELF share sale?

The planned sale involves 11,458 shares from Performance Stock Units with a transaction date of April 21, 2025 and 4,607 shares from Restricted Stock Units with a transaction date of June 1, 2026, both originally acquired from the issuer.

How many ELF shares did Mandy Fields sell in the past three months?

Over the past three months, Mandy Fields sold 4,327 shares of e.l.f. Beauty, Inc. common stock, for total proceeds reported as $222,970.31.

What is the stated aggregate market value of the ELF shares to be sold?

The Rule 144 notice states an aggregate market value of $1,761,848.55 for the planned sale of 16,065 shares of e.l.f. Beauty, Inc. common stock.

How many ELF shares are reported as outstanding in this notice?

The notice lists 59,007,996 shares of e.l.f. Beauty, Inc. common stock as outstanding, alongside the proposed sale amount; this figure serves as an outstanding-share reference, not the number being sold.

Which broker is handling Mandy Fields’ planned ELF share sale?

The planned sale of 16,065 ELF shares is listed as being through Morgan Stanley Smith Barney LLC Executive Financial Services, located at 1 New York Plaza, New York, New York.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 09/08/2026 - 04:26 PM EDT Accepted by SEC EDGAR 09/08/2026 - 04:25 PM EDT Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001773316
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	E.L.F BEAUTY INC
SEC File Number	001-37873
Address of Issuer	601 12th Street, 14th Floor Oakland CALIFORNIA 94607
Phone	5107787787
Name of Person for Whose Account the Securities are To Be Sold	MANDY FIELDS
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	16065	1761848.55	59007996	09/08/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	04/21/2025	Performance Stock Units	Issuer			11458	04/21/2025	N/A
Common	06/01/2026	Restricted Stock Units	Issuer			4607	06/01/2026	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
MANDY FIELDS 601 12th Street, 14th Floor Oakland CA 94607	Common	06/09/2026	4327	222970.31

144: Remarks and Signature

Remarks
Date of Notice	09/08/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	06/09/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Mandy Fields
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)