STOCK TITAN

e.l.f. Beauty CEO exercises options for 71,000 shares

The reported share sales were solely for tax or other government withholding obligations and were made under a plan adopted November 20, 2025.

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Form Type
4

Rhea-AI Filing Summary

e.l.f. Beauty, Inc. Chief Executive Officer Tarang Amin exercised options covering 71,000 shares on October 1, 2026, at an exercise price of $26.84 per share. He also reported sales of 23,072 shares at a weighted average price of $102.8351, 21,902 shares at $103.6574, and 2,026 shares at $105.0077. Each sale was solely to satisfy tax or other government withholding obligations connected with the option exercise. The transactions were made under a Rule 10b5-1 trading plan adopted November 20, 2025.

Insider AMIN TARANG
Role Chief Executive Officer
Sold 47,000 shs ($4.86M)
Approx. gross sale proceeds $4.86M
Approx. exercise cost $1.91M
Type Security Shares Price Value
Exercise Stock Option (Right to Buy) F1, F6 71,000 $0.00 $0.00
Exercise Common Stock, $0.01 par value F1, F2 71,000 $26.84 $1.91M
Sale Common Stock, $0.01 par value F1, F3, F2 23,072 $102.8351 $2.37M
Sale Common Stock, $0.01 par value F1, F4, F2 21,902 $103.6574 $2.27M
Sale Common Stock, $0.01 par value F1, F5, F2 2,026 $105.0077 $213K
holding Common Stock, $0.01 par value -- -- --
holding Common Stock, $0.01 par value -- -- --
holding Common Stock, $0.01 par value -- -- --
holding Common Stock, $0.01 par value -- -- --
holding Common Stock, $0.01 par value -- -- --
Holdings After Transaction: Stock Option (Right to Buy) — 0 contracts (Direct); Common Stock, $0.01 par value — 134,496 shares (Direct); Common Stock, $0.01 par value — 560,778 shares (Indirect, By Amin Family General Partnership); Common Stock, $0.01 par value — 265,769 shares (Indirect, By Family Trust (HP)); Common Stock, $0.01 par value — 265,769 shares (Indirect, By Family Trust (TP)); Common Stock, $0.01 par value — 40,295 shares (Indirect, By 2025 Family Trust I); Common Stock, $0.01 par value — 40,295 shares (Indirect, By 2025 Family Trust II)
Footnotes (6)
  1. F1. Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on November 20, 2025.
  2. F2. Includes 110,496 restricted stock units.
  3. F3. The transaction was executed in multiple trades in prices ranging from $102.29 to $103.28, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. Shares were sold solely to satisfy tax or other government withholding obligations in connection with the exercise of the options made pursuant to the 10b5-1 trading plan.
  4. F4. The transaction was executed in multiple trades in prices ranging from $103.30 to $104.28, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. Shares were sold solely to satisfy tax or other government withholding obligations in connection with the exercise of the options made pursuant to the 10b5-1 trading plan.
  5. F5. The transaction was executed in multiple trades in prices ranging from $104.90 to $105.37, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. Shares were sold solely to satisfy tax or other government withholding obligations in connection with the exercise of the options made pursuant to the 10b5-1 trading plan.
  6. F6. Fully vested.
Shares covered by exercised options 71,000 shares October 1, 2026
Exercise price $26.84 per share Options exercised October 1, 2026
Reported sale 1 23,072 shares; weighted average sale price $102.8351 per share October 1, 2026
Reported sale 2 21,902 shares; weighted average sale price $103.6574 per share October 1, 2026
Reported sale 3 2,026 shares; weighted average sale price $105.0077 per share October 1, 2026
Rule 10b5-1 plan adoption date November 20, 2025 Trading plan covering the reported transactions
Rule 10b5-1 trading plan regulatory
"pursuant to a 10b5-1 trading plan adopted"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
restricted stock units financial
"Includes 110,496 restricted stock units."
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
weighted average sale price financial
"reflects the weighted average sale price"
withholding obligations financial
"solely to satisfy tax or other government withholding obligations"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many ELF shares did Tarang Amin acquire by exercising options?

Tarang Amin exercised options covering 71,000 shares on October 1, 2026, at an exercise price of $26.84 per share. The options were fully vested, and the reported expiration date was February 14, 2027.

What share sales did Tarang Amin report for ELF?

On October 1, 2026, he reported sales of 23,072 shares at a weighted average of $102.8351, 21,902 shares at $103.6574, and 2,026 shares at $105.0077 per share. The sales were solely to satisfy tax or other government withholding obligations and were made under a Rule 10b5-1 plan adopted November 20, 2025.

What indirect ELF shareholdings did Tarang Amin report?

The reported indirect positions were 560,778 shares held by Amin Family General Partnership; 265,769 shares by Family Trust (HP); 265,769 shares by Family Trust (TP); 40,295 shares by 2025 Family Trust I; and 40,295 shares by 2025 Family Trust II, as of October 1, 2026.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Learn about SEC filing dates
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
AMIN TARANG

(Last)(First)(Middle)
C/O E.L.F. BEAUTY, INC.
601 12TH STREET, SUITE 1400

(Street)
OAKLAND CALIFORNIA 94607

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
e.l.f. Beauty, Inc. [ ELF ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirector10% Owner
XOfficer (give title below)Other (specify below)
Chief Executive Officer
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
10/01/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock, $0.01 par value10/01/2026M(1)71,000A$26.84181,496(2)D
Common Stock, $0.01 par value10/01/2026S(1)23,072D$102.8351(3)158,424(2)D
Common Stock, $0.01 par value10/01/2026S(1)21,902D$103.6574(4)136,522(2)D
Common Stock, $0.01 par value10/01/2026S(1)2,026D$105.0077(5)134,496(2)D
Common Stock, $0.01 par value560,778IBy Amin Family General Partnership
Common Stock, $0.01 par value265,769IBy Family Trust (HP)
Common Stock, $0.01 par value265,769IBy Family Trust (TP)
Common Stock, $0.01 par value40,295IBy 2025 Family Trust I
Common Stock, $0.01 par value40,295IBy 2025 Family Trust II
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Stock Option (Right to Buy)$26.8410/01/2026M(1)71,000 (6)02/14/2027Common Stock71,000$00D
Explanation of Responses:
1. Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on November 20, 2025.
2. Includes 110,496 restricted stock units.
3. The transaction was executed in multiple trades in prices ranging from $102.29 to $103.28, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. Shares were sold solely to satisfy tax or other government withholding obligations in connection with the exercise of the options made pursuant to the 10b5-1 trading plan.
4. The transaction was executed in multiple trades in prices ranging from $103.30 to $104.28, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. Shares were sold solely to satisfy tax or other government withholding obligations in connection with the exercise of the options made pursuant to the 10b5-1 trading plan.
5. The transaction was executed in multiple trades in prices ranging from $104.90 to $105.37, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. Shares were sold solely to satisfy tax or other government withholding obligations in connection with the exercise of the options made pursuant to the 10b5-1 trading plan.
6. Fully vested.
/s/ Scott K. Milsten, Attorney-in-Fact for Tarang Amin10/05/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

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