Equitable Holdings (EQH) Form 144 Filed for 158,800-Share Sale

Rhea-AI Filing Summary

This Form 144 notifies a proposed sale of 158,800 shares of Equitable Holdings, Inc. (EQH) common stock through J.P. Morgan Securities LLC on the NYSE, with an aggregate market value of $8,559,320 and an approximate sale date of 08/18/2025. The filing lists how the shares were acquired: small lots from employee purchase plans and awards in early 2024 (ESPP, RSU, PSU) and a large block of 108,800 shares from a stock option exercise dated 08/18/2025. The filer also reported two recent sales in the past three months: 30,000 shares sold on 06/16/2025 for $1,595,339 and 30,000 shares sold on 07/15/2025 for $1,602,300. Total shares outstanding shown are 299,536,468.

Positive

• Disclosure completeness: The filing lists acquisition dates, types (ESPP, RSU, PSU, option exercise), broker, planned sale date, and recent sales amounts, which aligns with Rule 144 requirements.
• Recent sales disclosed: Prior dispositions of 60,000 shares with gross proceeds of $3,197,639 are explicitly reported, improving transparency.

Negative

• No statement of beneficial ownership post-sale: The filing does not provide the filer’s remaining ownership stake after the proposed sale.
• No explicit plan adoption date for 10b5-1: The form does not indicate a trading plan date, so reliance on a pre-established plan is not shown.

Insights

Securities/Corporate Actions Analyst

TL;DR: Insider proposed sale of 158,800 EQH shares, largely from a same-day option exercise, is disclosed; recent sales of 60,000 shares were previously executed.

This Form 144 documents a planned brokered sale through J.P. Morgan of 158,800 common shares valued at $8.56 million, with the filing linking most of the shares to a stock option exercise (108,800 shares) and earlier 2024 compensation and ESPP issuances. The filing also records two prior open-market dispositions totaling 60,000 shares in June and July 2025 with combined gross proceeds of $3,197,639. Relative to the reported 299.5 million shares outstanding, the proposed sale represents a small fraction of equity. The filing meets Rule 144 notification requirements by showing acquisition dates, nature of acquisition, and past sales.

Securities Compliance Specialist

TL;DR: Form 144 appears procedurally complete for a Rule 144 notice; it discloses acquisition sources and recent sales.

The submission identifies the broker, proposed sale date, acquisition types (ESPP, RSU, PSU, option exercise) and amounts, plus two recent sales by the named seller, which helps satisfy Rule 144 aggregation and reporting expectations. The filer affirms no undisclosed material adverse information. No statements in the form suggest an exception or deficiency in the filing itself; it functions primarily as a notification of intent to sell restricted/insider-held shares.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common Stock	J.P. Morgan Securities LLC 390 Madison Avenue, 6th Floor New York NY 10017	158800	8559320	299536468	08/18/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common Stock	02/26/2024	ESPP	Issuer			92	02/26/2024	Cash
Common Stock	02/28/2024	RSU	Issuer			47860	02/28/2024	Compensation
Common Stock	03/07/2024	PSU	Issuer			234	03/07/2024	Compensation
Common Stock	03/07/2024	RSU	Issuer			616	03/07/2024	Compensation
Common Stock	03/25/2024	ESPP	Issuer			1198	03/25/2024	Cash
Common Stock	08/18/2025	Stock Option Exercise	Issuer			108800	08/18/2025	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Mark Pearson C/o Equitable Holdings, Inc. 1345 Avenue of the Americas New York NY 10105	Common Stock	06/16/2025	30000	1595339
Mark Pearson C/o Equitable Holdings, Inc. 1345 Avenue of the Americas New York NY 10105	Common Stock	07/15/2025	30000	1602300

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does this Form 144 for EQH indicate?

It notifies a proposed sale of 158,800 EQH common shares through J.P. Morgan on the NYSE, valued at $8,559,320, with an approximate sale date of 08/18/2025.

How were the 158,800 shares acquired according to the filing?

Multiple ways: ESPP purchases, RSU and PSU awards in early 2024, and a stock option exercise of 108,800 shares on 08/18/2025.

Has the filer recently sold EQH shares?

Yes: The filer sold 30,000 shares on 06/16/2025 for $1,595,339 and 30,000 shares on 07/15/2025 for $1,602,300.

Which broker will execute the sale?

J.P. Morgan Securities LLC is named as the broker with an address at 390 Madison Avenue, New York.

How large is the proposed sale compared to outstanding shares?

The filing shows 158,800 shares to be sold versus 299,536,468 shares outstanding as reported on the form.