Equitable Holdings (EQH) COO Reports 6,790-Share Sale Under 10b5-1 Plan

Q: What did EQH insider Jeffrey J. Hurd report on Form 4?

The Form 4 reports a sale of 6,790 shares of Equitable Holdings common stock on 08/15/2025 , executed under a Rule 10b5-1 plan.

Q: Was the sale by the EQH COO preplanned under a 10b5-1 trading plan?

Yes. The sale was effected pursuant to a Rule 10b5-1 trading plan adopted on May 1, 2025 , as stated in the filing.

Q: At what price were the EQH shares sold?

The transaction was executed at prices ranging from $53.79 to $54.78 , with a weighted average sale price of $54.0928 .

Q: How many EQH shares did the reporting person own after the sale?

The filing shows beneficial ownership of 88,677.78 shares following the reported transaction; the total includes restricted stock units.

Q: Who signed the Form 4 for Jeffrey Hurd?

The Form 4 was signed by Michael Brudoley as attorney-in-fact for Jeffrey Hurd on 08/19/2025 .

Filing Impact

(Moderate)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

Jeffrey J. Hurd, Chief Operating Officer of Equitable Holdings, Inc. (EQH), reported a sale of 6,790 shares of the issuer's common stock on 08/15/2025. The sale was effected under a Rule 10b5-1 trading plan adopted May 1, 2025, and executed in multiple trades at prices ranging from $53.79 to $54.78, with a weighted average price of $54.0928.

After the reported disposition, the filing shows the reporting person beneficially owned 88,677.78 shares (the total includes restricted stock units). The Form 4 was signed by an attorney-in-fact on 08/19/2025.

Positive

Transaction executed under a Rule 10b5-1 trading plan, adopted May 1, 2025, indicating preauthorization
Full disclosure of weighted average sale price range ($53.79 to $54.78) and weighted average price ($54.0928)
Post-transaction beneficial ownership reported (88,677.78 shares), including restricted stock units

Negative

Insider disposition of 6,790 shares on 08/15/2025, representing a reduction in reported beneficial ownership
Sale executed in multiple trades, which may prompt questions from some investors despite 10b5-1 plan status

Insights

TL;DR: Insider sale of 6,790 shares was executed under a pre-established 10b5-1 plan; ownership remains disclosed at 88,677.78 shares.

This Form 4 documents a routine disposition by the COO via a Rule 10b5-1 plan, indicating the trades were pre-authorized on May 1, 2025. The sale occurred across multiple executions with a reported weighted average price of $54.0928. From an investor-impact perspective, the disclosure increases transparency about insider holdings but does not by itself indicate unusual timing or undisclosed information because the plan was adopted before the transaction date.

TL;DR: The transaction appears compliant with Section 16 reporting and Rule 10b5-1 procedures, reducing potential governance concerns.

The Form 4 explicitly states the sale was made pursuant to a 10b5-1 trading plan, which supports an affirmative defense under Rule 10b5-1(c). The filing includes the weighted average sale price range and confirms inclusion of restricted stock units in the post-transaction beneficial ownership total. Documentation of counsel signature further supports formal execution and filing compliance.

Insider Trade Summary

Net Seller: 6,790 shares ($367,290)

Net Sell 1 txn

Insider HURD JEFFREY J

Role Chief Operating Officer

Sold 6,790 shs ($367K)

Type	Security	Shares	Price	Value
Sale	Common Stock	6,790	$54.0928	$367K

Holdings After Transaction: Common Stock — 88,677.78 shares (Direct)

Footnotes (1)

The sale reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 1, 2025. This transaction was executed in multiple trades at prices ranging from $53.7900 to $54.7800. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected. Total includes Restricted Stock Units.

Form 4 Insider Transactions: What Each Field Means →

08/19/2025 - 05:34 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

HURD JEFFREY J

(Last)

(First)

(Middle)

C/O EQUITABLE HOLDINGS, INC.

1345 AVENUE OF THE AMERICAS

(Street)

NEW YORK

10105

(City)

(State)

(Zip)

2. Issuer Name and Ticker or Trading Symbol
Equitable Holdings, Inc. [ EQH ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	Chief Operating Officer

3. Date of Earliest Transaction (Month/Day/Year)
08/15/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	08/15/2025		S		6,790⁽¹⁾	D	$54.0928⁽²⁾	88,677.78⁽³⁾	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. The sale reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 1, 2025.

2. This transaction was executed in multiple trades at prices ranging from $53.7900 to $54.7800. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

3. Total includes Restricted Stock Units.

Remarks:

	/s/ Michael Brudoley as attorney-in-fact for Jeffrey Hurd	08/19/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What did EQH insider Jeffrey J. Hurd report on Form 4?

The Form 4 reports a sale of 6,790 shares of Equitable Holdings common stock on 08/15/2025, executed under a Rule 10b5-1 plan.

Was the sale by the EQH COO preplanned under a 10b5-1 trading plan?

Yes. The sale was effected pursuant to a Rule 10b5-1 trading plan adopted on May 1, 2025, as stated in the filing.

At what price were the EQH shares sold?

The transaction was executed at prices ranging from $53.79 to $54.78, with a weighted average sale price of $54.0928.

How many EQH shares did the reporting person own after the sale?

The filing shows beneficial ownership of 88,677.78 shares following the reported transaction; the total includes restricted stock units.

Who signed the Form 4 for Jeffrey Hurd?

The Form 4 was signed by Michael Brudoley as attorney-in-fact for Jeffrey Hurd on 08/19/2025.