Equitable (EQH) Insider Sale: COO Disposes of 6,790 Shares via 10b5-1 Plan

Rhea-AI Filing Summary

Jeffrey J. Hurd, Chief Operating Officer of Equitable Holdings, Inc. (EQH), reported insider sales executed under a Rule 10b5-1 trading plan adopted May 1, 2025. On 09/15/2025 he sold 5,690 shares at a weighted average price of $53.5802 and 1,100 shares at a weighted average price of $54.2418. The filings state the first sale prices ranged $53.1100–$54.1000 and the second $54.1500–$54.3300, with the reported prices reflecting weighted averages; full trade-level detail is available on request. After these transactions Hurd’s beneficial ownership is reported as 81,887.78 shares (direct), with totals including restricted stock units. The Form 4 was submitted and signed by an attorney-in-fact on 09/17/2025.

Positive

• Transactions executed under a Rule 10b5-1 plan, which helps separate insider intent from trading activity
• Filing discloses weighted-average prices and price ranges and offers to provide full trade-level details upon request
• Ownership totals reported include Restricted Stock Units, clarifying the composition of holdings

Negative

• Insider reduced direct holdings by 6,790 shares (5,690 + 1,100), which is a decrease in insider ownership
• Form 4 does not state the total percentage ownership of outstanding shares, limiting context for materiality assessment

Insights

Financial Analyst

TL;DR: Routine, preplanned insider sales; no new company information or corrective disclosures.

The Form 4 documents non-derivative sales by the COO executed under a pre-established Rule 10b5-1 plan, which typically signals scheduled liquidity rather than signal of changed fundamentals. The filing provides weighted-average sale prices and notes patterned execution across multiple trades; the reporting person also affirms availability of drill-down trade data on request. Because the transactions are sales and not purchases, they reduce insider equity by 6,790 shares but do not, by themselves, change operational or financial disclosures.

Corporate Governance Expert

TL;DR: Properly documented 10b5-1 plan trades with clear disclosure; governance controls appear followed.

The report indicates the transactions were effected pursuant to a Rule 10b5-1 trading plan adopted May 1, 2025, and includes weighted-average prices plus a commitment to provide complete trade-level details upon request. The Form 4 is signed by an attorney-in-fact, consistent with standard practice. This transparency supports compliance and reduces the likelihood the sales will be viewed as opportunistic insider timing, assuming the plan was adopted in good faith and prior to possession of material nonpublic information.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

HURD JEFFREY J

(Last) (First) (Middle)

C/O EQUITABLE HOLDINGS, INC.

1345 AVENUE OF THE AMERICAS

(Street)

NEW YORK NY 10105

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Equitable Holdings, Inc. [ EQH ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Operating Officer

3. Date of Earliest Transaction (Month/Day/Year)
09/15/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	09/15/2025		S		5,690(1)	D	$53.5802(2)	82,987.78(3)	D
Common Stock	09/15/2025		S		1,100(1)	D	$54.2418(4)	81,887.78(3)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The sale reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 1, 2025.

2. This transaction was executed in multiple trades at prices ranging from $53.1100 to $54.1000. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was affected.

3. Total includes Restricted Stock Units.

4. This transaction was executed in multiple trades at prices ranging from $54.1500 to $54.3300. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was affected.

Remarks:

	/s/ Michael Brudoley as attorney-in-fact for Jeffrey Hurd	09/17/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did EQH insider Jeffrey J. Hurd sell and when?

He sold 5,690 shares and 1,100 shares on 09/15/2025, executed under a Rule 10b5-1 plan adopted May 1, 2025.

At what prices were Jeffrey Hurd's EQH shares sold?

Weighted-average prices reported were $53.5802 for the 5,690-share sale and $54.2418 for the 1,100-share sale; trade ranges are provided in the filing.

How many EQH shares does Jeffrey Hurd beneficially own after these transactions?

The filing reports 81,887.78 shares beneficially owned (direct) following the reported transactions, with totals including restricted stock units in prior lines.

Were these sales part of a trading plan?

Yes. The sales were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 1, 2025.

Who signed the Form 4 for Jeffrey Hurd?

The Form 4 was signed by Michael Brudoley as attorney-in-fact for Jeffrey Hurd on 09/17/2025.