STOCK TITAN

[Form 4] Equitable Holdings, Inc. Insider Trading Activity

Filing Impact
(Neutral)
Filing Sentiment
(Negative)
Form Type
4

Jeffrey J. Hurd, Chief Operating Officer of Equitable Holdings, Inc. (EQH), reported insider sales executed under a Rule 10b5-1 trading plan adopted May 1, 2025. On 09/15/2025 he sold 5,690 shares at a weighted average price of $53.5802 and 1,100 shares at a weighted average price of $54.2418. The filings state the first sale prices ranged $53.1100–$54.1000 and the second $54.1500–$54.3300, with the reported prices reflecting weighted averages; full trade-level detail is available on request. After these transactions Hurd’s beneficial ownership is reported as 81,887.78 shares (direct), with totals including restricted stock units. The Form 4 was submitted and signed by an attorney-in-fact on 09/17/2025.

Jeffrey J. Hurd, Chief Operating Officer di Equitable Holdings, Inc. (EQH), ha riferito vendite da insider eseguite secondo un piano di negoziazione Rule 10b5-1 adottato il 1 maggio 2025. Il 15/09/2025 ha venduto 5.690 azioni a un prezzo medio ponderato di 53,5802 $ e 1.100 azioni a un prezzo medio ponderato di 54,2418 $. Le dichiarazioni indicano che i prezzi delle prime vendite variavano tra 53,1100 $ e 54,1000 $, e quelli della seconda tra 54,1500 $ e 54,3300 $, con i prezzi riportati che riflettono medie ponderate; dettagli completi a livello di singola operazione sono disponibili su richiesta. Dopo queste transazioni, la partecipazione vantaggiosa di Hurd è riportata come 81.887,78 azioni (dirette), con i totali che includono unità di azioni vincolate. Il Form 4 è stato presentato e firmato da un procuratore-in-fatto il 17/09/2025.

Jeffrey J. Hurd, director operativo de Equitable Holdings, Inc. (EQH), informó ventas de insiders ejecutadas bajo un plan de negociación Rule 10b5-1 adoptado el 1 de mayo de 2025. El 15/09/2025 vendió 5.690 acciones a un precio medio ponderado de 53,5802 $ y 1.100 acciones a un precio medio ponderado de 54,2418 $. Los archivos señalan que los precios de la primera venta oscilaron entre 53,1100 $ y 54,1000 $, y la segunda entre 54,1500 $ y 54,3300 $, siendo los precios reportados reflejos de promedios ponderados; se puede solicitar el detalle completo por operación. Tras estas transacciones, la participación beneficiaria de Hurd se reporta en 81.887,78 acciones (directas), con totales que incluyen unidades de acciones restringidas. El Formulario 4 fue presentado y firmado por un apoderado el 17/09/2025.

Jeffrey J. Hurd, Equitable Holdings, Inc. (EQH)의 최고운영책임자(COO)은 2025년 5월 1일에 채택된 Rule 10b5-1 거래 계획에 따라 내부자 매도가 수행되었다고 보고했습니다. 2025년 9월 15일 그는 가중평균가 53.5802달러로 5,690주, 가중평균가 54.2418달러로 1,100주를 매도했습니다. 제출 문서에 따르면 최초 매도 가격은 53.1100–54.1000달러, 두 번째는 54.1500–54.3300달러였으며, 보고된 가격은 가중평균 반영을 나타냅니다. 거래별 상세 내역은 요청 시 제공됩니다. 이러한 거래 후 허드의 유익한 소유는 직접 보유 81,887.78주로 보고되며, 제한 주식 단위가 포함된 총액도 있습니다. Form 4는 2025년 9월 17일에 대리인에 의해 제출되고 서명되었습니다.

Jeffrey J. Hurd, directeur des opérations chez Equitable Holdings, Inc. (EQH), a déclaré des ventes d’initiés effectuées dans le cadre d’un plan de négociation Rule 10b5-1 adopté le 1er mai 2025. Le 15/09/2025, il a vendu 5 690 actions à un prix moyen pondéré de 53,5802 $ et 1 100 actions à un prix moyen pondéré de 54,2418 $. Les dépôts indiquent que les premiers prix de vente variaient de 53,1100 $ à 54,1000 $ et les seconds de 54,1500 $ à 54,3300 $, les prix déclarés reflétant des moyennes pondérées; les détails complets par transaction sont disponibles sur demande. Suite à ces opérations, la propriété bénéficiaire de Hurd est déclarée à 81 887,78 actions (directes), les totaux incluant des unités d’actions restreintes. Le formulaire 4 a été soumis et signé par un mandataire le 17/09/2025.

Jeffrey J. Hurd, Chief Operating Officer von Equitable Holdings, Inc. (EQH), meldete Insider-Verkäufe, die im Rahmen eines am 1. Mai 2025 angenommenen Rule-10b5-1-Handelsplans durchgeführt wurden. Am 15.09.2025 verkaufte er 5.690 Aktien zu einem gewichteten Durchschnittspreis von 53,5802 $ und 1.100 Aktien zu 54,2418 $. Die Einreichungen geben an, dass die ersten Verkaufspreise zwischen 53,1100 $ und 54,1000 $ lagen und die zweite zwischen 54,1500 $ und 54,3300 $, wobei die berichteten Preise gewichtete Durchschnitte widerspiegeln; vollständige handelsspezifische Details sind auf Anfrage erhältlich. Nach diesen Transaktionen wird Hurd’s wirtschaftliches Eigentum mit 81.887,78 Aktien (direkt) angegeben, wobei Gesamtsummen auch Restricted Stock Units enthalten. Das Formular 4 wurde von einem Bevollmächtigten am 17.09.2025 eingereicht und unterschrieben.

أفاد جيفري ج. هيرد، المدير التشغيلي في Equitable Holdings, Inc. (EQH)، ببيع داخلي تم تنفيذه وفقاً لخطة التداول Rule 10b5-1 المعتمدة في 1 مايو 2025. في 15/09/2025 باع 5,690 سهماً بسعر متوسط مرجّح قدره 53.5802 دولار و1,100 سهم بسعر متوسط مرجّح قدره 54.2418 دولار. تقول الملفات إن أسعار البيع الأولى تراوحت بين 53.1100 دولار و54.1000 دولار، والثانية بين 54.1500 دولار و54.3300 دولار، مع عكس الأسعار المرجحة؛ يمكن توفير تفاصيل كاملة لكل صفقة عند الطلب. بعد هذه المعاملات، يُبلغ عن الملكية المفيدة لهيرد كـ 81,887.78 سهماً (مباشرة)، مع الإجماليات التي تشمل وحدات الأسهم المقيدة. تم تقديم النموذج 4 وتوقيعه بواسطة وكيل نيابة في 17/09/2025.

Equitable Holdings, Inc.(EQH)的首席运营官 Jeffrey J. Hurd 报告了按照于 2025 年 5 月 1 日通过的 Rule 10b5-1 交易计划执行的内幕交易。 2025 年 9 月 15 日,他以加权平均价格 53.5802 美元卖出 5,690 股,以加权平均价格 54.2418 美元卖出 1,100 股。申报文件显示首次出售价格区间为 53.1100–54.1000 美元,第二次为 54.1500–54.3300 美元,所报价格反映加权平均价;如需,可提供逐笔交易的完整细节。交易完成后,Hurd 的直接持有为 81,887.78 股的受益所有权,合计中还包含受限股票单位。Form 4 已于 2025-09-17 提交并由代理人签署。

Positive
  • Transactions executed under a Rule 10b5-1 plan, which helps separate insider intent from trading activity
  • Filing discloses weighted-average prices and price ranges and offers to provide full trade-level details upon request
  • Ownership totals reported include Restricted Stock Units, clarifying the composition of holdings
Negative
  • Insider reduced direct holdings by 6,790 shares (5,690 + 1,100), which is a decrease in insider ownership
  • Form 4 does not state the total percentage ownership of outstanding shares, limiting context for materiality assessment

Insights

TL;DR: Routine, preplanned insider sales; no new company information or corrective disclosures.

The Form 4 documents non-derivative sales by the COO executed under a pre-established Rule 10b5-1 plan, which typically signals scheduled liquidity rather than signal of changed fundamentals. The filing provides weighted-average sale prices and notes patterned execution across multiple trades; the reporting person also affirms availability of drill-down trade data on request. Because the transactions are sales and not purchases, they reduce insider equity by 6,790 shares but do not, by themselves, change operational or financial disclosures.

TL;DR: Properly documented 10b5-1 plan trades with clear disclosure; governance controls appear followed.

The report indicates the transactions were effected pursuant to a Rule 10b5-1 trading plan adopted May 1, 2025, and includes weighted-average prices plus a commitment to provide complete trade-level details upon request. The Form 4 is signed by an attorney-in-fact, consistent with standard practice. This transparency supports compliance and reduces the likelihood the sales will be viewed as opportunistic insider timing, assuming the plan was adopted in good faith and prior to possession of material nonpublic information.

Jeffrey J. Hurd, Chief Operating Officer di Equitable Holdings, Inc. (EQH), ha riferito vendite da insider eseguite secondo un piano di negoziazione Rule 10b5-1 adottato il 1 maggio 2025. Il 15/09/2025 ha venduto 5.690 azioni a un prezzo medio ponderato di 53,5802 $ e 1.100 azioni a un prezzo medio ponderato di 54,2418 $. Le dichiarazioni indicano che i prezzi delle prime vendite variavano tra 53,1100 $ e 54,1000 $, e quelli della seconda tra 54,1500 $ e 54,3300 $, con i prezzi riportati che riflettono medie ponderate; dettagli completi a livello di singola operazione sono disponibili su richiesta. Dopo queste transazioni, la partecipazione vantaggiosa di Hurd è riportata come 81.887,78 azioni (dirette), con i totali che includono unità di azioni vincolate. Il Form 4 è stato presentato e firmato da un procuratore-in-fatto il 17/09/2025.

Jeffrey J. Hurd, director operativo de Equitable Holdings, Inc. (EQH), informó ventas de insiders ejecutadas bajo un plan de negociación Rule 10b5-1 adoptado el 1 de mayo de 2025. El 15/09/2025 vendió 5.690 acciones a un precio medio ponderado de 53,5802 $ y 1.100 acciones a un precio medio ponderado de 54,2418 $. Los archivos señalan que los precios de la primera venta oscilaron entre 53,1100 $ y 54,1000 $, y la segunda entre 54,1500 $ y 54,3300 $, siendo los precios reportados reflejos de promedios ponderados; se puede solicitar el detalle completo por operación. Tras estas transacciones, la participación beneficiaria de Hurd se reporta en 81.887,78 acciones (directas), con totales que incluyen unidades de acciones restringidas. El Formulario 4 fue presentado y firmado por un apoderado el 17/09/2025.

Jeffrey J. Hurd, Equitable Holdings, Inc. (EQH)의 최고운영책임자(COO)은 2025년 5월 1일에 채택된 Rule 10b5-1 거래 계획에 따라 내부자 매도가 수행되었다고 보고했습니다. 2025년 9월 15일 그는 가중평균가 53.5802달러로 5,690주, 가중평균가 54.2418달러로 1,100주를 매도했습니다. 제출 문서에 따르면 최초 매도 가격은 53.1100–54.1000달러, 두 번째는 54.1500–54.3300달러였으며, 보고된 가격은 가중평균 반영을 나타냅니다. 거래별 상세 내역은 요청 시 제공됩니다. 이러한 거래 후 허드의 유익한 소유는 직접 보유 81,887.78주로 보고되며, 제한 주식 단위가 포함된 총액도 있습니다. Form 4는 2025년 9월 17일에 대리인에 의해 제출되고 서명되었습니다.

Jeffrey J. Hurd, directeur des opérations chez Equitable Holdings, Inc. (EQH), a déclaré des ventes d’initiés effectuées dans le cadre d’un plan de négociation Rule 10b5-1 adopté le 1er mai 2025. Le 15/09/2025, il a vendu 5 690 actions à un prix moyen pondéré de 53,5802 $ et 1 100 actions à un prix moyen pondéré de 54,2418 $. Les dépôts indiquent que les premiers prix de vente variaient de 53,1100 $ à 54,1000 $ et les seconds de 54,1500 $ à 54,3300 $, les prix déclarés reflétant des moyennes pondérées; les détails complets par transaction sont disponibles sur demande. Suite à ces opérations, la propriété bénéficiaire de Hurd est déclarée à 81 887,78 actions (directes), les totaux incluant des unités d’actions restreintes. Le formulaire 4 a été soumis et signé par un mandataire le 17/09/2025.

Jeffrey J. Hurd, Chief Operating Officer von Equitable Holdings, Inc. (EQH), meldete Insider-Verkäufe, die im Rahmen eines am 1. Mai 2025 angenommenen Rule-10b5-1-Handelsplans durchgeführt wurden. Am 15.09.2025 verkaufte er 5.690 Aktien zu einem gewichteten Durchschnittspreis von 53,5802 $ und 1.100 Aktien zu 54,2418 $. Die Einreichungen geben an, dass die ersten Verkaufspreise zwischen 53,1100 $ und 54,1000 $ lagen und die zweite zwischen 54,1500 $ und 54,3300 $, wobei die berichteten Preise gewichtete Durchschnitte widerspiegeln; vollständige handelsspezifische Details sind auf Anfrage erhältlich. Nach diesen Transaktionen wird Hurd’s wirtschaftliches Eigentum mit 81.887,78 Aktien (direkt) angegeben, wobei Gesamtsummen auch Restricted Stock Units enthalten. Das Formular 4 wurde von einem Bevollmächtigten am 17.09.2025 eingereicht und unterschrieben.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
HURD JEFFREY J

(Last) (First) (Middle)
C/O EQUITABLE HOLDINGS, INC.
1345 AVENUE OF THE AMERICAS

(Street)
NEW YORK NY 10105

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Equitable Holdings, Inc. [ EQH ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
Chief Operating Officer
3. Date of Earliest Transaction (Month/Day/Year)
09/15/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 09/15/2025 S 5,690(1) D $53.5802(2) 82,987.78(3) D
Common Stock 09/15/2025 S 1,100(1) D $54.2418(4) 81,887.78(3) D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The sale reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 1, 2025.
2. This transaction was executed in multiple trades at prices ranging from $53.1100 to $54.1000. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was affected.
3. Total includes Restricted Stock Units.
4. This transaction was executed in multiple trades at prices ranging from $54.1500 to $54.3300. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was affected.
Remarks:
/s/ Michael Brudoley as attorney-in-fact for Jeffrey Hurd 09/17/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did EQH insider Jeffrey J. Hurd sell and when?

He sold 5,690 shares and 1,100 shares on 09/15/2025, executed under a Rule 10b5-1 plan adopted May 1, 2025.

At what prices were Jeffrey Hurd's EQH shares sold?

Weighted-average prices reported were $53.5802 for the 5,690-share sale and $54.2418 for the 1,100-share sale; trade ranges are provided in the filing.

How many EQH shares does Jeffrey Hurd beneficially own after these transactions?

The filing reports 81,887.78 shares beneficially owned (direct) following the reported transactions, with totals including restricted stock units in prior lines.

Were these sales part of a trading plan?

Yes. The sales were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 1, 2025.

Who signed the Form 4 for Jeffrey Hurd?

The Form 4 was signed by Michael Brudoley as attorney-in-fact for Jeffrey Hurd on 09/17/2025.
Equitable Holdings Inc

NYSE:EQH

EQH Rankings

EQH Latest News

EQH Latest SEC Filings

EQH Stock Data

16.03B
298.01M
0.5%
100.65%
2.27%
Asset Management
Insurance Agents, Brokers & Service
Link
United States
NEW YORK