Equitable CEO Mark Pearson Cashes in Options While Maintaining Large Stake

Filing Impact

(Moderate)

Filing Sentiment

(Neutral)

Form Type

Rhea-AI Filing Summary

Mark Pearson, President, CEO and Director of Equitable Holdings (EQH), executed several transactions on June 16, 2025 under a pre-established Rule 10b5-1 trading plan from May 30, 2024:

Exercised 20,000 employee stock options at $23.18 per share
Subsequently sold a total of 30,000 shares in multiple transactions: - 9,029 shares at avg. $52.93 - 10,971 shares at avg. $53.38 - 5,105 shares at avg. $52.98 - 4,895 shares at avg. $53.39
Following these transactions, Pearson holds 724,367 shares directly (including RSUs) and 346,400 employee stock options

The exercised options were granted under the company's 2019 Omnibus Incentive Plan and had vested in three installments starting February 26, 2021. The transactions represent a partial monetization of his equity position while maintaining significant ownership in the company.

Insider Trade Summary

Net Seller: 30,000 shares ($1,595,338)

Net Sell 6 txns

Insider Pearson Mark

Role President and CEO

Sold 30,000 shs ($1.60M)

Type	Security	Shares	Price	Value
Exercise	Employee Stock Option (right to buy)	20,000	$0.00	--
Exercise	Common Stock	20,000	$23.18	$464K
Sale	Common Stock	9,029	$52.9306	$478K
Sale	Common Stock	10,971	$53.3777	$586K
Sale	Common Stock	5,105	$52.9786	$270K
Sale	Common Stock	4,895	$53.3944	$261K

Holdings After Transaction: Employee Stock Option (right to buy) — 346,400 shares (Direct); Common Stock — 754,367.21 shares (Direct)

Footnotes (1)

The sales reported and options exercised on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 30, 2024. Includes Restricted Stock Units. This transaction was executed in multiple trades at prices ranging from $52.1950 to $53.1800. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected. This transaction was executed in multiple trades at prices ranging from $53.2000 to $53.5300. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected. This transaction was executed in multiple trades at prices ranging from $52.2500 to $53.2350. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was affected. This transaction was executed in multiple trades at prices ranging from $53.2500 to $53.5000. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was affected. Grant of employee stock option under the Issuer's 2019 Omnibus Incentive Plan exempt under Rule 16b-3. The options vested in three installments beginning on February 26, 2021.

Form 4 Insider Transactions: What Each Field Means →

06/18/2025 - 04:38 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Pearson Mark

(Last)

(First)

(Middle)

C/O EQUITABLE HOLDINGS, INC.

1345 AVENUE OF THE AMERICAS

(Street)

NEW YORK

10105

(City)

(State)

(Zip)

2. Issuer Name and Ticker or Trading Symbol
Equitable Holdings, Inc. [ EQH ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	President and CEO

3. Date of Earliest Transaction (Month/Day/Year)
06/16/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	06/16/2025		M		20,000⁽¹⁾	A	$23.18	754,367.21⁽²⁾	D
Common Stock	06/16/2025		S		9,029⁽¹⁾	D	$52.9306⁽³⁾	745,338.21⁽²⁾	D
Common Stock	06/16/2025		S		10,971⁽¹⁾	D	$53.3777⁽⁴⁾	734,367.21⁽²⁾	D
Common Stock	06/16/2025		S		5,105⁽¹⁾	D	$52.9786⁽⁵⁾	729,262.21⁽²⁾	D
Common Stock	06/16/2025		S		4,895⁽¹⁾	D	$53.3944⁽⁶⁾	724,367.21⁽²⁾	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
Employee Stock Option (right to buy)	$23.18	06/16/2025		M			20,000⁽¹⁾	⁽⁷⁾	02/26/2030	Common Stock	20,000	$0	346,400	D

Explanation of Responses:

1. The sales reported and options exercised on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 30, 2024.

2. Includes Restricted Stock Units.

3. This transaction was executed in multiple trades at prices ranging from $52.1950 to $53.1800. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

4. This transaction was executed in multiple trades at prices ranging from $53.2000 to $53.5300. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

5. This transaction was executed in multiple trades at prices ranging from $52.2500 to $53.2350. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was affected.

6. This transaction was executed in multiple trades at prices ranging from $53.2500 to $53.5000. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was affected.

7. Grant of employee stock option under the Issuer's 2019 Omnibus Incentive Plan exempt under Rule 16b-3. The options vested in three installments beginning on February 26, 2021.

Remarks:

	/s/ Michael Brudoley as attorney-in-fact for Mark Pearson	06/18/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What insider transactions did EQH CEO Mark Pearson execute on June 16, 2025?

On June 16, 2025, EQH CEO Mark Pearson exercised 20,000 stock options at $23.18 per share and subsequently sold a total of 30,000 shares in multiple transactions. The sales were executed in four blocks: 9,029 shares at avg. $52.93, 10,971 shares at avg. $53.38, 5,105 shares at avg. $52.98, and 4,895 shares at avg. $53.39.

How many EQH shares does Mark Pearson own after the reported transactions?

After the reported transactions, Mark Pearson beneficially owns 724,367.21 shares of EQH common stock directly, which includes Restricted Stock Units. He also maintains 346,400 employee stock options following the exercise of 20,000 options.

Was EQH CEO Mark Pearson's stock sale planned in advance?

Yes, the sales were executed pursuant to a Rule 10b5-1 trading plan that Mark Pearson adopted on May 30, 2024. This pre-planned trading arrangement helps demonstrate the transactions were not based on material non-public information.

What was the price range of EQH shares sold by Mark Pearson?

The shares were sold in multiple trades with prices ranging from $52.1950 to $53.5300. The weighted average sale prices for the four blocks were: $52.9306, $53.3777, $52.9786, and $53.3944 respectively.

What positions does Mark Pearson hold at EQH according to the Form 4?

According to the Form 4, Mark Pearson serves as both a Director and Officer (President and CEO) of Equitable Holdings, Inc. (EQH).