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  4. [Form 4] Equitable Holdings, Inc. Insider Trading Activity

Equitable (NYSE: EQH) COO exercises options and sells 14,358 shares under plan

Filing Impact
(Very High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Equitable Holdings Chief Operating Officer Jeffrey J. Hurd exercised employee stock options and sold shares in a planned transaction. He exercised options for 9,358 shares of common stock at $21.34 per share, then sold 9,358 shares at a weighted average price of $40.0556 and an additional 5,000 shares at $40.00 per share.

After these trades, he directly held 89,403.4032 shares, and the total includes RSUs. The exercise and sale were carried out under a Rule 10b5-1 trading plan adopted on May 1, 2025, indicating the transactions were pre-scheduled rather than timed discretionarily.

Positive

  • None.

Negative

  • None.
Insider HURD JEFFREY J
Role Chief Operating Officer
Sold 14,358 shs ($575K)
Type Security Shares Price Value
Exercise Employee Stock Options (right to buy) 9,358 $0.00 --
Exercise Common Stock 9,358 $21.34 $200K
Sale Common Stock 9,358 $40.0556 $375K
Sale Common Stock 5,000 $40.00 $200K
Holdings After Transaction: Employee Stock Options (right to buy) — 46,791 shares (Direct); Common Stock — 103,761.403 shares (Direct)
Footnotes (1)
  1. The sale reported and options exercised on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 1, 2025. Total includes RSUs. This transaction was executed in multiple trades at prices ranging from $40.0000 to $40.1400. The price reported above reflects the weighted average purchase price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected. Grant of employee stock option under the Issuer's 2018 Omnibus Incentive Plan exempt under Rule 16b-3. The options vested in three installments beginning on March 1, 2019
Options exercised 9,358 shares Employee stock options exercised at $21.34 on 2026-04-08
Exercise price $21.34 per share Employee stock option strike price
Shares sold (block 1) 9,358 shares at $40.0556 Open-market sale, weighted average price
Shares sold (block 2) 5,000 shares at $40.00 Additional open-market sale on same date
Total shares sold 14,358 shares Combined open-market sales from Form 4
Post-transaction holdings 89,403.4032 shares Direct ownership after transactions, total includes RSUs
Option expiration 2028-03-01 Expiration date for exercised employee stock options
10b5-1 plan adoption date May 1, 2025 Date trading plan was adopted for these transactions
Rule 10b5-1 trading plan regulatory
"The sale reported and options exercised ... were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
restricted stock units (RSUs) financial
"Total includes RSUs."
Restricted stock units (RSUs) are a type of company promise to give employees shares of stock in the future, usually after certain conditions like working for a set time. They are like a gift promised today that you receive later, which can become valuable if the company's stock price goes up. RSUs matter because they are a way companies reward employees and can be a significant part of compensation.
Employee Stock Options financial
"Employee Stock Options (right to buy)"
Employee stock options are contracts that give workers the right to buy a company's shares at a set price sometime in the future, like a coupon that lets you purchase stock at today’s price later on. Investors care because they align employees’ incentives with company performance and create a potential future claim on shares that can reduce existing owners’ percentage and add to a company’s reported compensation costs.
open-market sale financial
"transaction_action": "open-market sale""
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
2018 Omnibus Incentive Plan regulatory
"Grant of employee stock option under the Issuer's 2018 Omnibus Incentive Plan exempt under Rule 16b-3."
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
HURD JEFFREY J
(Last)(First)(Middle)
C/O EQUITABLE HOLDINGS, INC.
1345 AVENUE OF THE AMERICAS
(Street)
NEW YORK NEW YORK 10105
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
Equitable Holdings, Inc. [ EQH ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
Chief Operating Officer
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
04/08/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock04/08/2026M9,358(1)A$21.34103,761.4032(2)D
Common Stock04/08/2026S9,358(1)D$40.0556(3)94,403.4032(2)D
Common Stock04/08/2026S5,000(1)D$4089,403.4032(2)D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Employee Stock Options (right to buy)$21.3404/08/2026M9,358(1) (4)03/01/2028Common Stock9,358$046,791D
Explanation of Responses:
1. The sale reported and options exercised on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 1, 2025.
2. Total includes RSUs.
3. This transaction was executed in multiple trades at prices ranging from $40.0000 to $40.1400. The price reported above reflects the weighted average purchase price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.
4. Grant of employee stock option under the Issuer's 2018 Omnibus Incentive Plan exempt under Rule 16b-3. The options vested in three installments beginning on March 1, 2019
Remarks:
/s/ Stella Lee as attorney-in-fact for Jeffrey J. Hurd04/09/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider transactions did EQH COO Jeffrey Hurd report on this Form 4?

Jeffrey Hurd reported exercising employee stock options for 9,358 Equitable Holdings (EQH) shares and selling a total of 14,358 common shares. The transactions combined a derivative exercise with open-market sales executed on the same day.

At what prices did Equitable Holdings COO Jeffrey Hurd sell EQH shares?

Jeffrey Hurd sold 9,358 Equitable Holdings (EQH) shares at a weighted average price of $40.0556 per share and an additional 5,000 shares at $40.00 per share. These were open-market sale transactions reported on the same date.

How many Equitable Holdings shares does Jeffrey Hurd hold after this Form 4?

After the reported transactions, Jeffrey Hurd directly holds 89,403.4032 Equitable Holdings (EQH) common shares. The filing notes that this total includes restricted stock units (RSUs), giving a clearer view of his continuing equity exposure to the company.

Were Jeffrey Hurd’s EQH stock transactions under a Rule 10b5-1 plan?

Yes. The Form 4 states that the option exercise and related sales were executed under a Rule 10b5-1 trading plan adopted on May 1, 2025. Such plans pre-schedule trades, reducing the significance of trade timing as a discretionary decision.

What stock options did Equitable Holdings COO Jeffrey Hurd exercise?

He exercised employee stock options covering 9,358 Equitable Holdings (EQH) shares at an exercise price of $21.34 per share. The options were granted under the company’s 2018 Omnibus Incentive Plan and vested in three installments beginning March 1, 2019.

Does the Form 4 mention RSUs for Equitable Holdings COO Jeffrey Hurd?

Yes. A footnote explains that Jeffrey Hurd’s reported post-transaction total of 89,403.4032 shares includes restricted stock units (RSUs). This indicates his aggregate equity position reflects both common shares and outstanding RSU awards in Equitable Holdings (EQH).